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All Journal Jurnal Kajian Ilmiah
Nandita Rakhmad
Fakultas Ekonomi dan Bisnis; Universitas Pembangunan Nasional Veteran Jakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Studi Komparasi Tingkat Konsumsi Masyarakat Melalui E-Commerce Sebelum dan Sesudah Masa Pandemi COVID-19 Christa Ananda Fema; Nandita Rakhmad; Putri Yasmin Eberthon Bonda; Diki Ramli; Agus Maulana
Jurnal Kajian Ilmiah Vol. 22 No. 1 (2022): Januari 2022
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.505 KB) | DOI: 10.31599/jki.v22i1.951

Abstract

Pandemi Covid-19 telah memberikan dampak yang signifikan terhadap bidang perekonomian Indonesia khususnya e-commerce. Penggunaan e-commerce yang meningkat, menyebabkan konsumsi masyarakat juga meningkat dibandingkan sebelum adanya pandemi. Penelitian ini bertujuan untuk mengetahui tingkat konsumsi masyarakat melalui e-commerce sebelum dan sesudah pandemi Covid-19. Objek penelitian ini adalah mahasiswa UPN Veteran Jakarta dan beberapa masyarakat yang menggunakan e-commerce. Jenis penelitian yang digunakan merupakan penelitian kuantitatif dengan instrumen berupa kuesioner online, serta teknik analisis data kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa tingkat konsumsi masyarakat melalui e-commerce meningkat setelah adanya pandemi covid-19. Masyarakat percaya terhadap sistem tersebut, mereka juga mengklaim bahwa biaya yang dikeluarkan melalui e-commerce relatif murah dibandingkan dengan berbelanja secara langsung.
Studi Komparasi Tingkat Konsumsi Masyarakat Melalui E-Commerce Sebelum dan Sesudah Masa Pandemi Covid-19 Christa Ananda Fema; Nandita Rakhmad; Putri Yasmin E Eberthon Bonda; Diki Ramli; Agus Maulana
Jurnal Kajian Ilmiah Vol. 22 No. 1 (2022): January 2022
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/837cfk36

Abstract

The Covid-19 pandemic has had a significant impact on the Indonesian economy, especially e-commerce. The use of e-commerce has increased, causing public consumption to also increase compared to before the pandemic. This study aims to determine the level of public consumption through e-commerce before and after the Covid-19 pandemic. The object of this research is UPN Veteran Jakarta students and several people who use e-commerce. This type of research is quantitative research with instruments in the form of online questionnaires, as well as descriptive quantitative data analysis techniques. The results show that the level of public consumption through e-commerce has increased after the Covid-19 pandemic. People believe in the system, they also claim that the costs incurred through e-commerce are relatively cheap compared to shopping in person.
Co-Authors Agus Maulana Christa Ananda Fema Diki Ramli Putri Yasmin E Eberthon Bonda Putri Yasmin Eberthon Bonda