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All Journal Jurnal Sosiohumaniora Kodepena (JSK)
Usman Effendi
Universitas Persada Indonesia YAI Jakarta (Kodepena Jakarta)
Religion Humanities Social Sciences Other

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Studi Prilaku Konsumen Dimasa Pandemi Covid-19: Keputusan Pembelian Smartphone Berbasis Android Dalam Perspektif Citra Merek Dan Kepuasan Konsumen Usman Effendi; Yantri Rumnita
Jurnal Sociohumaniora Kodepena (JSK) Vol. 1 No. 2 (2020): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

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Purpose: The rapid use of Android smartphones among students is an impetus to find out how much influence brand image and consumer satisfaction have on purchasing decisions for Android-based smartphones and the influence of brand image and consumer satisfaction on purchasing decisions for Android-based smartphones during the Covid-19 pandemic. Most of the students conducted online lectures during the Covid-19 pandemic, Android smartphones were an alternative choice of practical tools to access online lectures during the Covid-19 pandemic. The research method used is quantitative method with brand image and customer satisfaction independent variables and the dependent variable is the purchase decision. The population in this research is an unlimited number of students in Jakarta. Furthermore, the sampling technique used incidental sampling with a sample size that met the criteria as many as 132 participants. The data collection technique used a questionnaire with a Likert scale model on a scale of brand image, customer satisfaction and purchase decisions. The results of the analysis found that there is a partial and significant effect of brand image on purchasing decisions for Android smartphones. There is a partial and significant effect of consumer satisfaction on purchasing decisions for Android smartphones. And there is a joint influence on brand image and customer satisfaction on purchasing decisions. So that the results of this study can state that the better the brand image and the increase in customer satisfaction, it will also increase the decision to buy an android smartphone among students.
CHARACTERISTICS OF CONSUMTIVE BEHAVIOR IN ONLINE SHOP: SHOPPING TRENDS DURING THE COVID-19 PANDEMIC Usman Effendi; Rani Rahmayanti; Ryandi Ferdiannur Usman; Abubakar; Mariati MR
Jurnal Sociohumaniora Kodepena (JSK) Vol. 2 No. 1 (2021): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54423/jsk.v2i1.54

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The aim of the research to find out whether there is a relationship between conformity and consumptive behavior of Muslim fashion products on online shop hijup consumers during the covid-19 pandemic?, to find out Is there a relationship between celebrity support and consumptive behavior in Muslim fashion products for online shop hijup consumers during the COVID-19 pandemic?, and to find out is there a relationship between conformity and celebrity support with the consumptive behavior of Muslim fashion products in online shop hijup consumers during the covid-19 pandemic?. . The research focuses on the relationship between conformity and celebrity support with the consumptive behavior of Muslim fashion products that are marketed online. The population of this research is online shop consumers who have purchased muslim fashion products at online shops and the sampling technique uses incidental sampling. The data collection method used a questionnaire with a Likert scale model given to online shop consumers. Data analysis used multiple regression stepwise method using bivariate and multivariate method. The results of the analysis found that there is a relationship between conformity and celebrity support with consumptive behavior in online consumer muslim fashion products with a contribution of 67%. Thus the results of this research can state that the higher the conformity and support of celebrities, the higher the consumptive behavior of online shop consumers and vice versa
THE RELATIONSHIP OF PRICE PERCEPTION AND ATTRACTION OF ONLINESHOP ADVERTISEMENT WITH INTEREST IN BUYING THROUGH SOCIAL MEDIA POST-COVID-19 PANDEMIC Usman Effendi; Agnesia Amelia; Gunawan; Muhammad Usman; Radhiana
Jurnal Sociohumaniora Kodepena (JSK) Vol. 3 No. 1 (2022): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54423/jsk.v3i1.95

Abstract

Buying interest in marketing is an interesting thing to know. Moreover, related to the perception of price and the attractiveness of advertising through social media. This study aims to determine the relationship between price perceptions and the attractiveness of online shop advertisements with interest in buying fashion products through social media after the COVID-19 pandemic.. The problem is whether there is an onlineshop ad attraction relationship with the interest of buying fashion products through social media. Subjects in this study were students who have done fashion onlineshopping through social media as much as 186 students using incidental sampling. The instruments used in this study consisted of price perceptions, the attractiveness of onlineshop advertisements, and buying interest. The research was conducted with quantitative approach and using multiple linear regression analysis technique. The result of analysis shows that there is relation between perception of price and attractiveness of onlineshop advertisement with buying interest of fashion product through social media with correlation coefficient R = 0,554, F = 40,532 and p = 0,000 (p <0,05). The analysis proves that the perception of price and attractiveness of onlineshop advertisement have adjusted R square equal to 30,7% with buying interest and the rest equal to 69,3% contributed by other variable not examined in this research.
Co-Authors Agnesia Amelia Gunawan Gunawan Mariati MR Muhammad Usman RADHIANA Rani Rahmayanti Ryandi Ferdiannur Usman Trikoesoemaningtyas Yantri Rumnita