Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Dinasti International Journal of Management Science Advances in Business & Industrial Marketing Research
Yatna, Chicilia Nova
Fakultas Ekonomi & Bisnis Perbanas Institute
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Digital Technology Adaptation Challenges to Enhance Growth and Security of Corporate Online Businesses Yatna, Chicilia Nova; Banjuradja, Sylvia Yuanita; Sutrisno, Sutrisno; Ritawaty, Noor
Advances in Business & Industrial Marketing Research Vol. 3 No. 1 (2025): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i1.436

Abstract

Purpose: This study examines the challenges of digital technology adaptation faced by corporate online businesses, focusing on the interplay between growth opportunities and security requirements. The study aims to comprehensively understand technical, security, and organizational barriers while offering actionable strategies to overcome these obstacles. Research Design and Methodology: The study employs a qualitative systematic literature review (SLR) methodology to synthesize findings from recent scholarly contributions. The review integrates theoretical frameworks such as the Technology Acceptance Model (TAM) and organizational innovation theories to contextualize digital adaptation's challenges and potential solutions. Findings and Discussion: The findings reveal that successful digital adaptation is hindered by technical complexities such as integrating AI and IoT, cybersecurity threats, including ransomware and phishing, and organizational resistance due to limited digital literacy and employee readiness. A holistic approach that combines robust security measures, employee training programs, and cultural transformation is critical for addressing these challenges. The discussion highlights the importance of aligning organizational strategies with advanced technologies to foster operational resilience and market competitiveness. Implications: This study provides valuable insights for business leaders and policymakers. Practically, it emphasizes the need for proactive security integration, workforce upskilling, and leveraging AI for enhanced operational efficiency. From a managerial perspective, fostering innovation-supportive cultures and aligning technological strategies with organizational goals is critical. Policymakers are encouraged to create regulatory frameworks that balance technological innovation with robust security measures to promote sustainable business growth.
INDIKATOR PRIORITAS BAGI INVESTOR BARU DALAM MENENTUKAN SAHAM PERBANKAN BERDASARKAN PRICE TO BOOK VALUE Sorongan, Fangky A; Yatna, Chicilia Nova
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 9 No. 2 (2018): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.756 KB) | DOI: 10.21009/JRMSI.009.2.05

Abstract

ABSTRAK Penelitian ini akan mengkaji bagaimana seorang investor baru dalam mengambil keputusan investasi dalam saham dengan melihat PBV dalam industri sektor perbankan yang terdaftar di BEI sebagai variabel dependen dan pengaruh variabel independen PER, DER dan ROA. Alasan PBV dibuat sebagai variabel dependen karena PBV memiliki peran penting sebagai pertimbangan bagi investor baru untuk memilih saham yang akan dibeli dan PBV dapat digunakan sebagai indikator harga / nilai saham. PBV sangat terkait dengan pengembalian saham, karena perubahan harga saham akan mengubah rasio PBV. Jadi perubahan dalam rasio PBV identik dengan perubahan harga dan pengembalian saham, sehingga pengamatan investor terhadap PBV sangat intens dan perlu untuk memprediksi faktor-faktor yang mempengaruhi PBV. Oleh karena itu, tujuan penelitian ini adalah untuk menganalisis pengaruh Price Earning Ratio (PER), Debt to Equity Ratio (DER), Return On Asset (ROA) terhadap Price to Book Value (PBV) baik secara parsial maupun simultan terhadap sektor industri Perbankan. tercatat di Bursa Efek Indonesia.
Enhancing Bakery Business Through Accounting Implementation and Digital Marketing: A Community Service Approach Mawardi, Rizal; Yatna, Chicilia Nova; Saraswati, Laras Rayi; Salya, Ratih Cucu; Septian, Wahyu Eka
Dinasti International Journal of Management Science Vol. 7 No. 1 (2025): Dinasti International Journal of Management Science (September - October 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i1.5566

Abstract

This community service program focuses on strengthening the capacity of Rose Sari Bakery, a small and medium enterprise (SME) located in Bogor, Indonesia. The bakery specializes in producing contemporary wet and dry cakes with premium ingredients and exclusive packaging but faces challenges in production, financial recording, and marketing. The research object is Rose Sari Bakery, a local bakery business in Bantarjati, Bogor. The objectives include improving production capacity through equipment procurement, enhancing financial management capabilities through simple accounting training, and developing digital marketing strategies via Instagram and TikTok platforms. The methodology employed includes observation and needs identification, equipment procurement and training, simple financial recording training, digital marketing strategy enhancement, and evaluation monitoring. The results demonstrate significant improvements in production capacity, implementation of simple accounting systems including cash flow reports and monthly profit-loss statements, market expansion through social media platforms with increased followers and orders from outside Bogor, and anticipated revenue growth. The program successfully contributed to strengthening local SME competitiveness through integrated approaches combining production enhancement, financial management, and digital marketing strategies.
Co-Authors Banjuradja, Sylvia Yuanita Fangky Antoneus Sorongan Ritawaty, Noor Rizal Mawardi Salya, Ratih Cucu Saraswati, Laras Rayi Septian, Wahyu Eka Sutrisno, Sutrisno