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All Journal Bussman Journal : Indonesian Journal of Business and Management
Miftahul Husna Hutapea
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

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ANALISIS PERAN PADA LINGKUNGAN SOSIAL DAN BUDAYA TERHADAP PEMASARAN GLOBAL Suhairi Suhairi; Amanda Damayanti Nasution; Helva Diansyah Putri; Miftahul Husna Hutapea; Muhammad Anshari Hutasuhut
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.116

Abstract

The study uses the method of literature study or literature review. Literature review is a comprehensive overview of the research that has been done on a specific topic to show the reader what is known about the topic and what is not known, to seek rationale for research that has been done or for ideas for further research. The type of writing used is a literature review study that focuses on writing results related to writing topics or variables. The author conducts this literature study after determining the topic of writing and establishing the formulation of the problem, before going into the field to collect the necessary data. Any systematic study of a new market geography requires a combination of sober minds and generosity. But marketers also have to feel secure in their own beliefs and traditions. Generosity is needed to maintain whole values ??and other ways of life and other values ??based on other people's perspectives. in other words, overcoming the negative prejudices that are a natural result of human tendencies toward ethnocentrism. Although "culture shock" is a normal human reaction to something new and unknown, successful global marketers strive to understand the human experience of life from a local point of view
Co-Authors Amanda Damayanti Nasution Helva Diansyah Putri Muhammad Anshari Hutasuhut