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All Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Helva Diansyah Putri
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Other

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ANALISIS PERAN PADA LINGKUNGAN SOSIAL DAN BUDAYA TERHADAP PEMASARAN GLOBAL Suhairi Suhairi; Amanda Damayanti Nasution; Helva Diansyah Putri; Miftahul Husna Hutapea; Muhammad Anshari Hutasuhut
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.116

Abstract

The study uses the method of literature study or literature review. Literature review is a comprehensive overview of the research that has been done on a specific topic to show the reader what is known about the topic and what is not known, to seek rationale for research that has been done or for ideas for further research. The type of writing used is a literature review study that focuses on writing results related to writing topics or variables. The author conducts this literature study after determining the topic of writing and establishing the formulation of the problem, before going into the field to collect the necessary data. Any systematic study of a new market geography requires a combination of sober minds and generosity. But marketers also have to feel secure in their own beliefs and traditions. Generosity is needed to maintain whole values ??and other ways of life and other values ??based on other people's perspectives. in other words, overcoming the negative prejudices that are a natural result of human tendencies toward ethnocentrism. Although "culture shock" is a normal human reaction to something new and unknown, successful global marketers strive to understand the human experience of life from a local point of view
Comparative Analysis of E-Business Implementation in Service Companies (Case Study of PT. Gojek and PT. Grab Indonesia) Amanda Damayanti Nasution; Helva Diansyah Putri; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.346

Abstract

The implementation of an E-Business strategy increases the advantages of a business. The online motorcycle taxi service is also an application of e-business to a business where initially motorcycle taxis were only available at certain posts, but now the motorcycle taxi service can be used only by ordering via a smartphone. This study aims to determine how the comparison of companies that offer services as their products in implementing E-Business. This type of research method is qualitative by using descriptive methods and taking secondary data. The results of this study show that the concept used by online motorcycle taxis Go-Jek and Grab is the same, because these two companies offer the same services and have the same target, but the only difference is the number of services they offer and the customer satisfaction they provide. give, based on research results that Grab enthusiasts are more used than Go-Jek even though the services offered by Go-Jek are more. This online motorcycle taxi is here to make it easier for people to use motorcycle taxi services anytime and anywhere.
Service Factors to Increase Loyalty and Number of Priority Customers (Case Study of PT. Bank Sumut Syariah Binjai Sub-Branch) Helva Diansyah Putri; Wahyu Syarvina
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 2 (2022): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i2.507

Abstract

In banking that runs a business in the service sector, service is the most important thing so that people are interested in becoming their customers. Currently, almost all banks in Indonesia have issued priority savings products, and to increase priority customers, banks are competing to provide the best service to attract customers. This study uses qualitative methods to collect data in the form of descriptive data in written and spoken language from people and observed behavior. The results of this study are the services and benefits provided to priority customers affect the increase in the number of customers and also the loyalty of priority customers at Bank Sumut Syariah Binjai Sub-Branch.
Co-Authors Amanda Damayanti Nasution Miftahul Husna Hutapea Muhammad Anshari Hutasuhut Nurbaiti Nurbaiti Wahyu Syarvina