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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Unri Conference Series: Community Engagement
Rio Fandy Sitepu
Universitas Riau
Humanities Decision Sciences, Operations Research & Management

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Pelatihan Kerajinan Tangan Gantungan Pot (Macrame) Sebagai Upaya Pemberdayaan Generasi Muda Guna Meningkatkan Ekonomi Keluarga Di Masa Pandemi Covid-19 Jesi Alexander Alim; Aretha Putri; Mhd Fadli Waluyo; Rio Fandy Sitepu; Akmal Lahia
Unri Conference Series: Community Engagement Vol 3 (2021): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.3.270-275

Abstract

The Covid-19 pandemic has changed the order of people's lives massively, as in Indonesia, which experienced an economic downturn as evidenced by the closure of the business industry and the termination of employment relations (layoffs), resulting in many families losing their sources of income and economy. As a result, people had to be able to think creatively in utilizing all opportunities in this pandemic situation to find a way out, such as responding to changes in the behavior of people who significantly have new hobbies, namely planting and collecting ornamental plants in the yard. Problems arise when some people have limited land and do not even have a yard, so they have difficulty placing their collection of plants, and because of that, they have to hang the plant. This issue is what can be used by the community to open business opportunities. Training in making pot hangers with macrame techniques is present in response to the problem by empowering the community, especially young people. Therefore, with this training, young people of productive age will be able to independently producing, open new business opportunities, and make a passive income to improve the family economy in the pandemic period.
Perencanaan Pengembangan Bisnis Menggunakan Business Model Canvas Dan Analisis Swot Pada Sesi Coffee Pekanbaru Tengku Firli Musfar; Rio Fandy Sitepu; Sri Wahyuni Wildah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1879

Abstract

Penelitian ini bertujuan untuk merencanakan pengembangan bisnis coffee shop dengan menggunakan Business Model Canvas dan SWOT Analysis pada Sesi Coffee Pekanbaru. Jenis penelitian ini berupa deskriptif kualitatif dengan menggambarkan situasi dan kondisi dari objek yang diteliti. Penelitian ini tebagi menjadi 2 variabel yakmi Business Model Canvas dan SWOT Analysis. Data yang diperoleh dari bersumber dari wawancara terstruktur dengan informan kunci. Pada penelitian ini, metode analisis yang digunakan dibagi menjadi tiga tahap, pertama-tama dengan melakukan tabulasi hasil wawancara terhadap seluruh blok Business Model Canvas, kedua menyusun SWOT Analysis dengan mekanisme Focus Group Discussion yang bersumber dari hasil tabulasi sebelumnya. Dan pada tahap akhir, memformulasikan Business Model Canvas yang telah disempurnakan dari matrik SWOT. Hasil dari penelitian ini yaitu telah dibuatnya eksisting model bisnis Sesi Coffee menggunakan Business Model Canvas, teridentifikasi semua (sembilan elemen) yang perlu diperbaiki dan telah diformulasikannya alternatif strategi serta program perbaikan yang dapat dilakukan pada model bisnis Sesi Coffee setelah menggunakan SWOT Analysis.    
Co-Authors Akmal Lahia Aretha Putri Jesi Alexander Alim Mhd Fadli Waluyo Sri Wahyuni Wildah Tengku Firli Musfar