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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi ECSOFiM (Economic and Social of Fisheries and Marine Journal) YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Bisnis Mahasiswa QISTINA: Jurnal Multidisiplin Indonesia West Science Business and Management West Science Interdisciplinary Studies JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling West Science Interdisciplinary Studies Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability
Sri Wahyuni Wildah
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Social Sciences Other

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Analisis Dampak Pelaksanaan Webinar Terhadap Literasi Keuangan Pada Peserta Webinar Nasional Investasi Saham Maha Martabar Mangatas Lumbanraja; Rahmat Junaidi; Sri Wahyuni Wildah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1092

Abstract

The capital market has been known as an alternative financing and investment in various countries with the presence of the Stock Exchange, but the initial findings from the study show that knowledge of alternative financing and investment (known as Financial Literacy) in developed and developing countries still shows significant differences. The role of Financial Literacy in creating economic growth in a nation is currently being observed by a number of academics, where it is clearly seen that countries with better levels of financial literacy will tend to develop more than countries with lower levels of financial literacy. Indonesia's financial literacy level which is still lower than neighboring countries such as Australia, Malaysia and Singapore in 2014 indicates the need for a number of ways that must be done, one of which is through the role of universities and organizational bodies under them to carry out this educational function. This research was conducted to determine the impact of the implementation of one of the webinars conducted by the Investment Gallery, Riau University with the theme "Getting Profit Equal, Losing Equal Losing: Creating an Investment Literate Generation" which was attended by 340 participants. The research sample used a convenience sampling technique approach and the sample size used King's auxiliary table in order to obtain a sample size of 151 people. Data were analyzed using descriptive statistical approach (percentage and cross tabulation analysis). The results showed that there was an increase in understanding among participants as a result of the holding of the National Stock Webinar, however, there were still participants who did not increase their understanding optimally, so it is advisable to provide further understanding through a series of stock webinar held by the Investment Gallery, Riau University. This study also has limited analysis using Descriptive Statistics techniques which cannot be generalized directly to other populations and it is hoped that this can be the basis for further research through modeling that can be applied directly to other populations
Peran Atribut Permainan Memoderasi Pengaruh Kualitas Pengajaran Terhadap Pemilihan Dosen Mata Kuliah Sri Wahyuni Wildah; Maha Martabar Mangatas Lumbanraja; Rahmat Junaidi; Agnes Alvionita
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 6 No. 2 (2022): Call for Paper Volume 6 Nomor 2 April 2022
Publisher : Politeknik Ganesha Medan

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Abstract

Dengan diterapkannya Kampus Merdeka Merdeka Belajar, maka Mahasiswa diharapkan mendapatkan proses belajar yang lebih kreatif dan terbuka, dengan adanya inisiasi dari Dosen sebagai pelaksana Tri Dharma Perguruan Tinggi yaitu Pendidikan, Pengabdian Kepada Masyarakat dan Penelitian. Penelitian ini bertujuan untuk memberikan sebuah model yang dapat menggambarkan bagaimana pengaruh persepsi kualitas layanan yang diterima Mahasiswa terhadap Minat Pilih Dosen Pengampu Mata Kuliah dengan melibatkan konsep permainan sebagai variabel pemoderasi. Populasi target pada penelitian ini adalah seluruh Mahasiswa aktif yang ada di Kota Pekanbaru, dengan jumlah sampel sebanyak 97 orang dengan teknik convinience sampling, yang akan memberikan tanggapan terhadap kuesioner yang diajukan. Data yang telah diperoleh kemudian dianalisas menggunakan pendekatan SEM-PLS. Temuan pada penelitian ini menunjukkan bahwa kualitas layanan yang semakin tinggi, akan mendorong adanya peningkatan minat pilih mahasiswa, dan hal tersebut diperkuat oleh adanya penerapan konsep permainan. Selain itu, peneliti juga menemukan bahwa diperlukan adanya Dosen yang menunjukkan kualitas yang direflesikan dengan sejumlah publikasi untuk menjawab sejumlah permasalahan yang ada.   
Pengaruh Self Leadership Terhadap Performa Mahasiswa Universitas Riau dengan Gamiification Sebagai Variabel Pemoderasi Rahmat Junaidi; Maha Martabar Mangatas Lumbanraja; Sri Wahyuni Wildah
Journal of Business and Economics Research (JBE) Vol 3 No 2 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i2.1767

Abstract

Performance or performance is a concept and theory which by a number of academics has become a topic that is continuously studied with the aim of being able to find the most appropriate alternative to the obstacles that arise. Based on the results of the initial search, it was found that the leadership factor is a variable that is often used as a cause of performance improvement, while the self-leadership variable is a factor that will be investigated in 2021. The researcher also found that regulatory factors and rewards for achievements are similar to the concept of a known game. in Gamification theory is a factor that strengthens (and is translated as a moderating factor) the influence between self-leadership and student performance. This research is a quantitative study using the SEM-PLS analysis technique on primary data in the form of a questionnaire instrument which was distributed to 97 samples representing the student population of the University of Riau. The results showed that the variable value increase in the self-leadership variable had a significant impact on increasing student performance scores, and this was positively moderated (reinforced) by the increasing level of gamification carried out by the university environment.
Pengaruh Fasilitas Parkir Terhadap Perilaku Konsumen Dimoderasi Oleh Brand Image Minimarket di Kota Pekanbaru Agnes Alvionita; Maha Martabar Mangatas Lumbanraja; Sri Wahyuni Wildah
Journal of Business and Economics Research (JBE) Vol 3 No 2 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i2.1779

Abstract

The existence of which there are a number of concerns from minimarket business actors, with the imposition of additional parking fees on consumers will reduce the potential income for the modern minimarket. For this reason, other intervention efforts from business actors are needed to be superior, which in this study is strengthened by the strengthening of the brand image for the minimarket consumers. Thus, the symbol logo and name and appearance will be more easily recognized and trusted by the public. This research is a quantitative study using the SEM-PLS analysis technique on primary data in the form of a questionnaire instrument which was distributed to 97 samples representing the population, namely the people of Pekanbaru City. The findings in this study indicate that the parking facility provided by the manufacturer plays an important role for minimarket consumers in Pekanbaru. And because of that, Minimarket Management and Marketers who are related to the minimarket business, whether located in Pekanbaru or Riau Province, can even represent real conditions in Indonesia, must pay attention to the availability of convenient parking facilities so that they can provide direction for consumers. to be able to choose the products or services available in their business units. In addition, the facts in this study which show that the factor of cheaper parking retribution costs will have a positive impact on consumers, as has been stated in the background of the results of news clippings quoted.
Evaluation of the Effect of Chatbot in Improving Customer Interaction and Satisfaction in Online Marketing in Indonesia Gatot Wijayanto; Yutiandry Rivai; Agnes Alvionita; Sri Wahyuni Wildah; Jushermi Jushermi
West Science Business and Management Vol. 1 No. 04 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i04.248

Abstract

The present study explores the revolutionary effects of chatbots on consumer interaction and satisfaction in the rapidly developing field of online marketing in Indonesia. Using a mixed-methods research design that includes both qualitative and quantitative interviewing, this study investigates the various ways in which chatbots impact both consumers and companies. The quantitative data shows a substantial correlation between the use of chatbots and higher levels of customer satisfaction, with a sizable percentage of respondents preferring the speed and convenience of chatbot interactions. Qualitative insights shed light on the reasons behind companies' adoption of chatbots as well as the difficulties encountered in their deployment. Overall, this study highlights how important chatbots are to creating satisfying consumer experiences in Indonesia's online marketing industry and provides insightful information for companies looking to maximize their customer engagement tactics.
The Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru Adelia Dwi Anggita; Henni Noviasari; Sri Wahyuni Wildah; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.287

Abstract

This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia. The study used path analysis to analyse data from 112 respondents and found that hedonic shopping value had no significant effect on impulsive buying, while shopping lifestyle had a positive and significant relationship with impulsive buying. Additionally, hedonic shopping value had a positive and significant effect on positive emotions. The results suggest that to decrease impulsive buying, it is important to focus on creating a positive shopping experience and consider the shopping lifestyle of consumers.
Perencanaan Pengembangan Bisnis Menggunakan Business Model Canvas Dan Analisis Swot Pada Sesi Coffee Pekanbaru Tengku Firli Musfar; Rio Fandy Sitepu; Sri Wahyuni Wildah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1879

Abstract

Penelitian ini bertujuan untuk merencanakan pengembangan bisnis coffee shop dengan menggunakan Business Model Canvas dan SWOT Analysis pada Sesi Coffee Pekanbaru. Jenis penelitian ini berupa deskriptif kualitatif dengan menggambarkan situasi dan kondisi dari objek yang diteliti. Penelitian ini tebagi menjadi 2 variabel yakmi Business Model Canvas dan SWOT Analysis. Data yang diperoleh dari bersumber dari wawancara terstruktur dengan informan kunci. Pada penelitian ini, metode analisis yang digunakan dibagi menjadi tiga tahap, pertama-tama dengan melakukan tabulasi hasil wawancara terhadap seluruh blok Business Model Canvas, kedua menyusun SWOT Analysis dengan mekanisme Focus Group Discussion yang bersumber dari hasil tabulasi sebelumnya. Dan pada tahap akhir, memformulasikan Business Model Canvas yang telah disempurnakan dari matrik SWOT. Hasil dari penelitian ini yaitu telah dibuatnya eksisting model bisnis Sesi Coffee menggunakan Business Model Canvas, teridentifikasi semua (sembilan elemen) yang perlu diperbaiki dan telah diformulasikannya alternatif strategi serta program perbaikan yang dapat dilakukan pada model bisnis Sesi Coffee setelah menggunakan SWOT Analysis.    
Consumer Satisfaction and Loyalty Towards Chatime Beverage Products: Evidence from Pekanbaru, Indonesia Henni Noviasari; Andi Junaidi; Sri Wahyuni Wildah; Fauzan Azmi; Ishadi Ishadi; Prima Andreas Siregar
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.691

Abstract

This study examines the influence of taste, price, and service quality on consumer satisfaction and loyalty towards Chatime beverage products in Pekanbaru, Indonesia. Understanding consumer behavior is crucial for sustaining business growth in the rapidly growing food and beverage industry. By leveraging theories of consumer satisfaction and loyalty, this study adopts a quantitative approach through multiple regression analysis of data collected from 108 respondents. The findings revealed that taste, price, and service quality significantly affect consumer satisfaction and loyalty. Interestingly, while satisfaction significantly fosters loyalty, it does not mediate the relationship between price and loyalty, suggesting price sensitivity among students’ demographics. Despite perceiving Chatime's products as relatively expensive, their willingness to recommend the brand indicates recognition of quality. This study contributes to a nuanced understanding of the factors driving consumer loyalty in the competitive beverage industry, emphasizing the need for strategic pricing and quality enhancement to foster consumer satisfaction and loyalty.
ANALISIS TINGKAT KEPUASAN PELANGGAN TERHADAP KUALITAS LAYANAN DAN HARGA JASA ANGKUTAN DARAT DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) PADA PT. GUSTAMAN EXPRESS PEKANBARU Muhammad, Muhammad Fadhil; Zulkarnain, Zulkarnain; Sri, Wildah Wahyuni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 11, No 1 (2024): (Januari - Juni )
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aims to see the level of customer satisfaction with the service quality and price of land transportation services at PT. Gustaman Express Pekanbaru. The population in this study are individuals or companies who have used PT delivery services. Gustaman Express since 2022, totaling 612 people or entities. The number of samples in this study was 115 people or bodies based on predetermined criteria. The data analysis method for this research is the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) using the SPSS version 26 program. The results of the research show that the level of customer satisfaction (CSI) with service quality is 77.60% in the satisfied category. Meanwhile, the level of customer satisfaction (CSI) regarding price was 79.01%. This means that customers are satisfied with the quality of service and prices offered by PT. Gustaman Express Pekanbaru. In the service quality variable, there are 7 items in the main quadrant, namely modern equipment, cleanliness of physical facilities, facilities that are visually attractive, informing about certainty of service times, providing services according to promises, delivering services correctly the first time, delivering services in accordance with promised time. Meanwhile, in the price variable, there is 1 item that is in the main quadrant, namely competitive prices. This means that these items are considered important for customers, but the company's performance is still low, so improvements are needed in the future. Keywords: Customer Satisfaction, Service Quality, Price
ENGARUH PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HERBAL HPAI DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI DI KOTA PEKANBARU Kiki, Karisma; Zulkarnain, Zulkarnain; Sri, Wildah Wahyuni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 11, No 1 (2024): (Januari - Juni )
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this modern era, the use of herbs as traditional medicines has been accepted in developed and developing countries, world attention to traditional medicines is increasing. This research aims to see the influence of Personal Selling and Product Quality on Purchasing Decisions for HPAI Herbal Products with Brand Image as a Mediating Variable in Pekanbaru City. The population in this study was all residents of Pekanbaru City. The sample collection technique used purposive sampling technique with a sample size of 109 people. The data collection technique uses a questionnaire where the research method used is a quantitative method. This research uses a data analysis method using SmartPLS (software) version 3.2.7. Analysis in PLS is carried out in three stages, namely Outer Model Analysis (Measurement Model), Inner Model Analysis (Structural Model) Hypothesis Testing. The results of this research show that Personal Selling influences Brand Image. Product quality influences brand image. Personal Selling influences purchasing decisions. Product quality influences purchasing decisions. Brand Image influences Purchasing Decisions. Personal Selling influences Purchasing Decisions through Brand Image. Product quality influences purchasing decisions through brand image Keywords: Personal Selling, Brand Image, Product Quality, Purchasing Decisions
Co-Authors Abd. Rasyid Syamsuri Adelia Dwi Anggita Agnes Alvionita Agnes Alvionita Aida Nursanti Andi Junaidi Anggita, Adelia Dwi Arwinence Pramadewi Aulia, Viska Azmi, Fauzan Bangkit, Hendrawan Berampu, Lailan Tawila darwis darwis, darwis Fauzan Azmi Firman Nugroho Gatot Wijayanto Henni Noviasari Henni Noviasari Henni Noviasari Henni Noviasari Hutapea, Evita Romaito Ishadi Ishadi Ishadi Ishadi Junaidi, Andi Jushermi Jushermi Jushermi Jushermi, Jushermi Kiki, Karisma Maha Martabar Mangatas Lumbanraja Maha Martabar Mangatas Lumbanraja Moniqa, Nadya Muhammad, Muhammad Fadhil Munzaro’ah, Munzaro’ah Nasution, Hafiza Oktasia Nazwa Aqiila Putri Nindia, Nindia Noviasari , Henni Pramitha, Anggia Prima Andreas Siregar Prima Andreas Siregar Putri, Nazwa Aqiila Rahmat Junaidi Ramadani, Arfina Rio Fandy Sitepu Septya, Fanny Syahriva, Fellia Rahmi Syanura, Bilqhis Luthfiyya Tengku Firli Musfar Tomi Ramadona Yutiandry Rivai Zulkarnain Zulkarnain