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All Journal JASc (Journal of Agribusiness Sciences) Jurnal Ilmiah Mahasiswa Pertanian
Sartika Sari
Universitas Muhammadiyah Sumatera Utara
Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Immunology & microbiology Materials Science & Nanotechnology

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Analysis Of Canvas Business Models In Vaboja (Vas Bonggol Jagung) Using Corn Waste Sartika Sari; Rondi Saputra; Syuhada Wulantiya
JASc (Journal of Agribusiness Sciences) Vol 2, No 2 (2019): "JASc" JOURNAL OF AGRIBUSINESS SCIENCES
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.591 KB) | DOI: 10.30596/jasc.v2i2.3214

Abstract

The Business Model is a method that helps companies to tell about the company's internal conditions. Through the bussines model canvas, the company can display in a simple yet comprehensive manner the nine essential components of the business such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structures. So that this method can be used to analyze a company's business model such as VABOJA (Corncob Vase). This study aims to analyze the business model of VABOJA (Corncob Vase) using Bussines Model Canvas. Vaboja analysis is a vase of corn stumps that reuse waste corn into more valuable (valuable) goods or products. This product is simple but the use of the waste makes this product has an economic value. In addition to reducing the waste that is around the community, this product can also be a promising business because the raw materials in making these products are very large and very easy to obtain. a high level of creativity is needed so that the products produced can make consumers satisfied and come back to order this product. With this analysis, a company can manage the business that will be run so that it can get profits and get a good response from the community for the products produced. Data is obtained from the results of surveys by consumers (housewives) in the city of Medan and surrounding areas to find out the advantages and disadvantages of the product and what forms and designs the customers want so that this business can continue and become a profitable business even become a business that can penetrate into the international market. 
Siasat Dalam Mengembangan Agrowisata Medan Istana Jambu Sartika Sari
Jurnal Ilmiah Mahasiswa Pertanian [JIMTANI] Vol 1, No 4 (2021)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.545 KB)

Abstract

Penelitian ini bertujuan untuk menentukan strategi pengembangan Agrowisata Medan Istana Jambu studi kasus Desa Ujung Labuhan, Kecamatan Namorambe, Kabupaten Deli Serdang. Penelitian ini menggunakan metode analisis deskriptif untuk mengetahui pendapatan yang diterima Agrowisata Medan Istana Jambu dan analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) untuk melihat lingkungan internal yaitu kekuatan dan kelemahan serta lingkungan eksternal yaitu peluang dan ancaman Agrowisata Medan Istana Jambu. Hasil Penelitian menunjukkan pendapatan yang diterima Agrowisata Medan Istana Jambu pada tahun 2019 yaitu sebesar Rp. 309.930.000 dan pendapatan yang dihasilkan pada masa pandemic covid-19 (Maret 2020 – Maret 2021) yaitu sebesar Rp. 139.940.000. Strategi alternatif Agrowisata Medan Istana Jambu yaitu strategi S-O Melakukan pengembangan Agrowisata dengan cara menambah spot foto dan wisata yang bervariasi dan terus melakukan peningkatan promosi , Strategi S-T seperti lebih menampilkan keunikan ciri khas dari Agrowisata Medan Istana Jambu dan lebih meningkatkan dan menjaga kualitas produk serta sistem pemasarannya, Strategi W-O seperti optimalisasi Agrowisata dengan terus melakukan pengembangan serta penguatan usaha dari Agrowisata itu, Strategi W-T yaitu menawarkan diskon (potongan harga) baik pada produk maupun biaya masuk agrowisata dan memberikan rasa kenyamanan bagi pengunjung.Kata Kunci: Agrowisata, Pendapatan, Pengembangan, Strategi
Co-Authors Rondi Saputra Syuhada Wulantiya