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All Journal EKONOMIS : Journal of Economics and Business
Akhmad Irwansyah Siregar
Faculty of Economic, Batanghari University
Economics, Econometrics & Finance

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The Influence of Brand Image, Trust, Electronic Word of Mouth On Consumer Loyalty of Jambi Typical Souvenirs (Outlet Temphoyac) Akhmad Irwansyah Siregar; Riko Mappadeceng; Albetris Albetris
Ekonomis: Journal of Economics and Business Vol 5, No 2 (2021): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i2.407

Abstract

This research was conducted to look at the influence of Brand Image Trust, and eWOM on Loyalty at the center of souvenirs typical of Jambi. The study was conducted on 100 consumers of The Typical Souvenir Center of Jambi (Temphoyac outlet) with purposive sampling method, and analyzed using the SPSS program. The results of research known to Trust, Brand Image and eWOM significantly affect loyalty, with brand image having a negative relationship to loyalty and trust variables and EWom having a positive relationship to loyalty.
Pengaruh Kepercayaan, Harga dan Kemudahan terhadap Kepuasan Jemaah pada Biro Perjalanan Haji dan Umrah Kota Jambi Akhmad Irwansyah Siregar; Riko Mappadeceng
Ekonomis: Journal of Economics and Business Vol 4, No 2 (2020): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v4i2.168

Abstract

This research aims to analyze the influence of trust, price and ease on the consumer satisfaction of users of hajj and umrah travel agencies. The sample in this study is Jemaah on hajj and umrah travel agencies in Jambi city. Collection method using questionnaires and analyzed using verification analysis, analysis tools in research using Multiple Linear Regression, Determination Coefficient (R2), and F Test and tTest.
Co-Authors Albetris, Albetris Riko Mappadeceng Riko Mappadeceng