Debby Arisandi
Universitas Islam Negeri Fatmawati Sukarno Bengkulu

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Kepuasan Belanja Fashion Online dan Offline (Studi pada Muslimah Kecamatan Selebar Kota Bengkulu Provinsi Bengkulu) Nurhasanah Fitri Ayu; Yulina Agata; Mepin Satriani; Asnaini Asnaini; Debby Arisandi
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.446

Abstract

The purpose of this study is 1) to determine the effect of product quality, price, service quality, emotional factors, cost and convenience on fashion online and offline. 2) to compare fashion online and offline. This type of research is comparative associative with a quantitative approach. The research subjects were 130 women aged 20-40 years in Selebar District, Bengkulu City.was a Purposive sampling technique used to take samples. Data analysis used multiple linear regression and dependent t-test. The results showed that there was a simultaneous influence of product quality, price, service quality, emotional factors, cost and convenience on fashion online and offline. From the results of the equation product quality, price, cost and convenience affect offline, service quality and emotional factors have no effect offline. Meanwhile, from the results of the equation product quality, price, and service quality do not affect online fashion, emotional factors, cost and convenience influence online fashion. The results of this study also mention that there is a difference between fashion online and offline
ANALISIS CUSTOMER SATISFACTION KUALITAS PELAYANAN DI BANK SYARIAH INDONESIA (BSI) KCP. BENGKULU ARGAMAKMUR Yunita Sri Lestari; Asnaini; Debby Arisandi
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 1 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

The purpose of this study was to determine customer satisfaction at Indonesian Islamic banks KCP. Bengkulu Argamakmur and to find out the form of Indonesian Islamic bank KCP services. Bengkulu Arga Makmur. This research method is a field research (field research). Sources of data used in this study are primary data and secondary data. Collecting data using interviews, documentation, and observation. The data analysis technique used is data reduction, data display and conclusion drawing/verification. The results of this study indicate that the services available at Bank Syariah Indonesia KCP. Bengkulu Arga Makmur provides satisfaction for customers. This is shown through 5 (five) factors, namely: tangible (physical evidence) in the form of office locations and waiting room facilities are points of great concern. Reability (reliability) ease of service procedures such as banking transactions provided quickly and precisely. Responsiveness is provided through a responsive response to customer needs, helping customers who have difficulty filling out slips, directing customers to units that suit customer needs. Assurance consists of several components such as communication, credibility, security, competence and courtesy. Empathy (empathy) gives attention by trying to understand the wishes of customers.
Manajemen Produk BSI Griya dalam Menghadapi Pembiayaan Bermasalah di BSI KCP Bengkulu Sudirman Ardiansyah Ardiansyah; Supardi Mursalin; Debby Arisandi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 2 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31345

Abstract

Tujuan penelitian ini untuk mengetahui proses manajemen risiko produk BSI Griya dalam Pembiayaan Kepemilikan Rumah (PPR) dan langkah strategi penyelesaiannya yang diterapkan oleh Bank Syariah Indonesia (BSI) KCP Bengkulu Sudirman. Subyek dalam penelitian ini adalah kepala marketing pembiayaan, staff pembiayaan, staff bagian penyelesaian pembiayaan dan tiga orang nasabah. Penelitian ini menggunakan metode penelitian lapangan dengan jenis kualitatif pendekatan deskriptif, pengumpulan data meliputi teknik wawancara, observasi dan dokumentasi, penyajian data berbentuk narasi deskriptif dari hubungan antar komponen, serta strategi yang diterapkan oleh pihak bank. Hasil penelitian ini mengungkapkan bahwa proses manajemen risiko khususnya pada produk BSI Griya pembiayaan pemilikan rumah di BSI KCP Bengkulu Sudirman telah sesuai dengan kerangka ISO 31000:2018 yang mengidentifikasi, mengukur, memantau dan pengendalian dengan meliputi proses 5C secara ketat sebelum akad dan pencairan, pemantauan dilakukan secara berkala setelah pencairan, klasifikasi nasabah berdasarkan tingkat kategori risiko dan strategi penyelesaian pembiayaan bermasalah dilakukan melalui upaya penyelamatan dan penyelesaian dengan karakter nasabah sebagai faktor inti dari penyebab NPF.
Analisis Pengaruh Ulasan Produk, Persepsi Harga, Dan Live Streaming Marketing Terhadap Minat Beli Produk Halal Di Tiktok Shop Hany Meridha Isnaeni; Evan Stiawan; Debby Arisandi
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 2 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i2.19724

Abstract

This study aims to explore the impact of product reviews, price perceptions, and live-streaming marketing on purchase intent for halal products on TikTok Shop. The rapid growth of social commerce, particularly through TikTok Shop, has transformed the way consumers shop online. The methodology used in this study is a quantitative approach involving 397 Generation Z respondents in Bengkulu City. Data collection was conducted by distributing a Likert-scale questionnaire. Data analysis was performed using SPSS, including validity and reliability testing, classical assumption tests, multiple linear regression analysis, t- and F-tests, and the coefficient of determination (R²). The research findings indicate that product reviews, price perception, and marketing via live streaming have a positive and significant influence on purchase intent, both individually and collectively. Among these variables, marketing via live streaming was found to have the most dominant impact. The coefficient of determination indicates that 53,8% of the variation in purchase intent can be explained by these three variables.