Debby Arisandi
Universitas Islam Negeri Fatmawati Sukarno Bengkulu

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Kepuasan Belanja Fashion Online dan Offline (Studi pada Muslimah Kecamatan Selebar Kota Bengkulu Provinsi Bengkulu) Nurhasanah Fitri Ayu; Yulina Agata; Mepin Satriani; Asnaini Asnaini; Debby Arisandi
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.446

Abstract

The purpose of this study is 1) to determine the effect of product quality, price, service quality, emotional factors, cost and convenience on fashion online and offline. 2) to compare fashion online and offline. This type of research is comparative associative with a quantitative approach. The research subjects were 130 women aged 20-40 years in Selebar District, Bengkulu City.was a Purposive sampling technique used to take samples. Data analysis used multiple linear regression and dependent t-test. The results showed that there was a simultaneous influence of product quality, price, service quality, emotional factors, cost and convenience on fashion online and offline. From the results of the equation product quality, price, cost and convenience affect offline, service quality and emotional factors have no effect offline. Meanwhile, from the results of the equation product quality, price, and service quality do not affect online fashion, emotional factors, cost and convenience influence online fashion. The results of this study also mention that there is a difference between fashion online and offline
ANALISIS CUSTOMER SATISFACTION KUALITAS PELAYANAN DI BANK SYARIAH INDONESIA (BSI) KCP. BENGKULU ARGAMAKMUR Yunita Sri Lestari; Asnaini; Debby Arisandi
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 1 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

The purpose of this study was to determine customer satisfaction at Indonesian Islamic banks KCP. Bengkulu Argamakmur and to find out the form of Indonesian Islamic bank KCP services. Bengkulu Arga Makmur. This research method is a field research (field research). Sources of data used in this study are primary data and secondary data. Collecting data using interviews, documentation, and observation. The data analysis technique used is data reduction, data display and conclusion drawing/verification. The results of this study indicate that the services available at Bank Syariah Indonesia KCP. Bengkulu Arga Makmur provides satisfaction for customers. This is shown through 5 (five) factors, namely: tangible (physical evidence) in the form of office locations and waiting room facilities are points of great concern. Reability (reliability) ease of service procedures such as banking transactions provided quickly and precisely. Responsiveness is provided through a responsive response to customer needs, helping customers who have difficulty filling out slips, directing customers to units that suit customer needs. Assurance consists of several components such as communication, credibility, security, competence and courtesy. Empathy (empathy) gives attention by trying to understand the wishes of customers.
BSI Griya Product Management in Dealing with Problem Financing at BSI Bengkulu Sudirman Branch Ardiansyah Ardiansyah; Supardi Mursalin; Debby Arisandi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31345

Abstract

The purpose of this study is to determine the risk management process of BSI Griya products in Home Ownership Financing (PPR) and the strategic steps for its resolution implemented by Bank Syariah Indonesia (BSI) KCP Bengkulu Sudirman. The subjects in this study were the head of financing marketing, financing staff, financing settlement staff and three customers. This study uses a field research method with a qualitative descriptive approach, data collection includes interview techniques, observation and documentation, data presentation in the form of descriptive narratives of the relationship between components, and strategies implemented by the bank. The results of this study reveal that the risk management process, especially in BSI Griya home ownership financing products at BSI KCP Bengkulu Sudirman, is in accordance with the ISO 31000: 2018 framework which identifies, measures, monitors and controls by covering the 5C process strictly before the contract and disbursement, monitoring is carried out periodically after disbursement, customer classification based on the level of risk category and problematic financing resolution strategies are carried out through rescue and settlement efforts with customer character as the core factor of the cause of NPF.
Analisis Pengaruh Ulasan Produk, Persepsi Harga, Dan Live Streaming Marketing Terhadap Minat Beli Produk Halal Di Tiktok Shop Hany Meridha Isnaeni; Evan Stiawan; Debby Arisandi
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 2 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i2.19724

Abstract

This study aims to explore the impact of product reviews, price perceptions, and live-streaming marketing on purchase intent for halal products on TikTok Shop. The rapid growth of social commerce, particularly through TikTok Shop, has transformed the way consumers shop online. The methodology used in this study is a quantitative approach involving 397 Generation Z respondents in Bengkulu City. Data collection was conducted by distributing a Likert-scale questionnaire. Data analysis was performed using SPSS, including validity and reliability testing, classical assumption tests, multiple linear regression analysis, t- and F-tests, and the coefficient of determination (R²). The research findings indicate that product reviews, price perception, and marketing via live streaming have a positive and significant influence on purchase intent, both individually and collectively. Among these variables, marketing via live streaming was found to have the most dominant impact. The coefficient of determination indicates that 53,8% of the variation in purchase intent can be explained by these three variables.
ANALISIS PENGARUH LITERASI DIGITAL, PERSEPSI RISIKO, DAN PENGALAMAN INVESTASI TERHADAP MINAT INVESTASI DI PASAR MODAL SYARIAH Mallfi Lutfia; Andang Sunarto; Debby Arisandi
Jurnal Ekonomi Syariah Indonesia (JESI) Vol. 5 No. 1 (2026): Maret
Publisher : STEI Al-Amar Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57171/jesi.v5i1.443

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital, persepsi risiko, dan pengalaman investasi terhadap minat masyarakat berinvestasi di Pasar Modal Syariah. Pendekatan yang digunakan adalah kuantitatif dengan metode deskriptif dan verifikatif. Populasi penelitian ini adalah masyarakat Kota Bengkulu, dengan sampel sebanyak 400 responden yang diambil menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner, sedangkan analisis data menggunakan regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, literasi digital, persepsi risiko, dan pengalaman investasi berpengaruh positif dan signifikan terhadap minat investasi. Nilai koefisien determinasi sebesar 58,4% mengindikasikan ketiga variabel tersebut mampu menjelaskan variasi minat investasi, sedangkan sisanya dipengaruhi faktor lain. Hasil ini diharapkan menjadi referensi bagi penyusunan strategi peningkatan literasi dan minat investasi syariah.