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All Journal Jurnal Ilmiah Mahasiswa FEB Owner : Riset dan Jurnal Akuntansi Jurnal Profiet Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Islamic Economics, Management, and Business (JIEMB) Governors Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital
Fitria Magdalena Suprapto
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Economics, Econometrics & Finance Education

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Journal : Jurnal Profiet

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Audit Pemasaran Dan Analisis Penerapan CRM dalam Industri E-commerce Guna Menilai Efektivitas Fungsi Penjualan pada CV. Adiarko Digital Team Nisa, Lita Khoirun; Fauziyah, Fauziyah; Suprapto, Fitria Magdalena
Jurnal Profiet Vol 6 No 1 (2025): Jurnal Profiet
Publisher : STIE Perbankan Indonesia

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Abstract

This study aims to analyze the implementation of marketing audits and the application of Customer Relationship Management (CRM) in improving the effectiveness of the sales function at CV. Adiarko Digital Team, an e-commerce company focused on marketing clothing and household products. The research method used is descriptive qualitative, with data collection techniques including observation, documentation, and the distribution of questionnaires to company employees. Data analysis was carried out by applying marketing audit procedures and calculating the levels of CRM implementation and sales effectiveness. The results show that the marketing audit scored 74% (fairly effective), CRM implementation reached 72% (fairly effective), and sales effectiveness was measured at 81% (effective). These findings indicate a positive relationship between marketing strategy, customer relationship management, and the achievement of the company’s sales targets. Keyword: Marketing Audit, Customer Relationship Management (CRM), The Effectiveness Of The Sales Function
Co-Authors Awalina, Putri FAUZIYAH Hidayah, Tri Noor Inka Pratiwi Khoirunnisa Ninik Anggraini Nisa, Lita Khoirun Nugroho, Wawan Cahyo Praka, Areta Bhanuwati Widya Putri Awalina RR. Ella Evrita Hestiandari Tsalisa Binti Mudhawamah