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All Journal Jurnal Revenue : Jurnal Ilmiah Akuntansi
M. Afif Sholehuddin
STIE Mahardhika Surabaya
Economics, Econometrics & Finance

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CREATIVITY INNOVATION OF MOTIVATIONAL T-SHIRTS AT “M T-SHIRT” SURABAYA Giri Pamungkas; Cahaya Adinda Putri Ayu; Lidya Putri Nanda; M. Afif Sholehuddin; Yuli Kurniawati
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 3 No. 1 (2022): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v3i1.79

Abstract

This study aims to describe the creativity designed for the invention of motivational t-shirts at "M T-Shirt" Surabaya. This type of research is descriptive using a qualitative paradigm. Data were analysed using domain analysis and taxonomic analysis. What will happen is the research finds that the inventions made by the "M T-Shirt" are emphasized in the creativity designed for the "M T-Shirt" T-shirt. The creativity used by "M T-Shirt" is to use interesting motivational words. As a result, the owner of this "M T-Shirt" is looking for new perspectives on popular figures. The creativity was applied to the "M T-Shirt" t-shirt design in the form of a theme that motivates all circles. This theme aims to attract consumers
Co-Authors Cahaya Adinda Putri Ayu Giri Pamungkas Lidya Putri Nanda Yuli Kurniawati