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All Journal Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Prosiding University Research Colloquium Conference Proceedings International Conference on Education Innovation and Social Science
S Suranto
FKIP UNEJ
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Enhancing Student Engagement in IPAS: The Impact of The Picture and Picture Learning Model in Grade I at SD Muhammadiyah 2 Kauman Surakarta Suranto, S; Monalisa, Lusiani
Proceedings International Conference on Education Innovation and Social Science 2024: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This research aims to increase students' active learning through the application of the picture and picture learning model in IPAS subjects. The data collection technique in this research uses observations carried out in the classroom. The subjects of this research were all students in class 1B of SD Muhammadiyah 2 Kauman Surakarta, totaling 28 students. The results of the research showed that there was an increase in activeness in the learning process with the acquisition of activeness data during the pre-cycle, namely from 28 students there were 11 students who were active in learning with a percentage of 39%, increasing to 18 students who were active in learning with a percentage of 64% in the cycle I. Then there was an increase in cycle II, namely 23 students who were active in learning with a percentage of 82%. The increase in students' learning activeness occurs because students understand the learning material using the picture and picture learning model and students are more enthusiastic in participating in the learning process.
The Role of Field Work Practice and Organizational Activities in Shaping The Work Readiness of Accounting Education Students Suranto, S; Purwaningsih, Mei Eka
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to analyze the effect of Field Work Practice (KKL) and organizational involvement on the work readiness of students in the Accounting Education Study Program at Universitas Muhammadiyah Surakarta. The research employed a quantitative method using questionnaires distributed to 38 students from the 2021 cohort. The prerequisite tests included normality, heteroscedasticity, multicollinearity, and the coefficient of determination. Data were analyzed using the t-test, F-test, and multiple linear regression. The findings revealed that both field work practice and organizational involvement, simultaneously and partially, had a significant effect on students' work readiness. Students who actively participated in field activities and organizational programs were more likely to develop the knowledge, skills, and self-confidence required to enter the workforce. These findings strengthen the theory that work readiness is shaped not only by cognitive aspects but also by social experiences and hands-on practice. Therefore, higher education institutions need to provide greater support for student organizational activities and the implementation of field work practice that is relevant to the study program.
The Influence of Celebrity Endorsement and Testimonials on Buying Interest in The Originote Skincare Product for Students in Ngawi District Kusumaningtyas, Arnida; Suranto, S; Ulfatun, Titik
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to examine the influence of celebrity endorsement and consumer testimonials on the purchasing intention of The Originote skincare products among university students in Ngawi Regency. The research employs a quantitative approach using a survey method. The population consists of students in Ngawi Regency, with a sample of 100 respondents selected through purposive sampling. Data analysis was conducted using multiple linear regression to assess the relationship between celebrity endorsement and testimonials on purchase intention. The results indicate that both variables have a positive and significant effect on consumers' purchasing intention. Celebrity endorsement exerts a stronger influence, particularly when the chosen celebrity holds a strong and favorable image among consumers. Additionally, credible consumer testimonials also contribute positively by enhancing trust and purchase interest. The findings suggest that celebrity endorsement and testimonials are effective strategies to boost purchasing intention, especially in the skincare industry. Therefore, it is recommended that companies optimize their marketing strategies by leveraging celebrities with positive images and reliable consumer testimonials, particularly through social media and digital platforms, which are currently the primary communication channels for the target market.
Co-Authors Dewi, Kun Arsanti Findy Wulansari K Kayan Kun Harismah Kusumaningtyas, Arnida Monalisa, Lusiani Muhammad Furqan, Muhammad Nafisa, Adinda Alfin Nirmala, Syifa Faizah Purwaningsih, Mei Eka Putri, Windy Mahardhika Rahayu, Mutiara Silvy Rahmawati, Defi Sari, Seli Arum Siti Nur Hasanah, Siti Nur Subariyatun, Siti Sugiyarto, S Susanti, Ineke Titik Ulfatun