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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Tin Hartini
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Humanities Languange, Linguistic, Communication & Media Other

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ANALISIS TERHADAP UPAYA PENCITRAAN PERGURUAN TINGGI Tin Hartini
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 1 (2017): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v2i1.785

Abstract

There is a competition among universities in Indonesia that encourage them to build images or a public perception toward their institutions or their products. The positive images of an institution are beneficial for the institution itself. As an example, an organization or educational institution with positive images will have more loyal employees or obtain more students. Islamic University of 45 Bekasi (Unisma) builds its image as a university with Islamic characters in which its students, employees, and lecturers are encouraged to hold Islamic values in their academic or non-academic activities. The present study shows that these Islamic values can be considered as the strength of UNISMA in its academic, research, and community service as it gradually builds its standard of a university with Islamic characteristics. Besides that, this research shows that the implementation of public relation programs in their efforts to build an image of university can be considered as strategic policies done by public relation practitioners by combining various social needs and a promotional approach toward the strength of university. As an impact, practitioners are encouraged to understand the demands and aspirations of public as the existence of a university depends on public
STRATEGI COMMUNITY RELATIONS LEMBAGA PENDIDIKAN Tin Hartini
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 1 (2016): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v1i1.796

Abstract

The paper aims to analyze the punk subculture as phenomenon in absorbing to the Indonesian local context. Specifically, the findings of this paper see how the global context influenced forming the new local context of Punk as phenomenon regarding to music and fashion. This paper will explain the new form of Punk in Indonesia.
UPAYA PERHUMAS DALAM MENINGKATKAN KOMPETENSI PUBLIC RELATIONS Tin Hartini
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2019): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1671

Abstract

Praktik public relations (PR) saat ini begitu dinamis, selain mengemban tugas sebagai penyampai pesan kepada publiknya, PR juga memiliki peran penting sebagai strategicmanagement. Artinya aktivitas tidak sebatas tugas-tugas teknis, namun juga tugas-tugasmanajerial. Oleh karenanya, organisasi hendaknya menyadari dengan baik bahwakeberadaan PR sangat menentukan keberhasilan serta keberlangsungan perusahaan.Seorang PR bertanggung jawab dalam hal membangun serta mempertahankan kepercayaandan reputasi organisasi yang diwakilinya. Penelitian ini bertujuan untuk mengetahui upayaasosiasi profesi dalam meningkatkan kompetensi praktisi PR. PERHUMAS merupakansalah satu asosiasi profesi PR di Indonesia yang concern terhadap perkembangan dankemajuan profesi public relations. Metode yang digunakan dalam penelitian ini adalahkualitatif deskriptif. Melalui pendekatan teori excellent public relations penelitian inidiharapkan dapat memberikan manfaat bagi perkembangan dan peningkatan kualitas sertakompetensi praktisi PR ditengah kompleksitas permasalahan yang dihadapi organisasi saatini. Beberapa kompetensi dasar yang wajib dimiliki PR diantaranya: etika public relations,peran aktif PR di era digital, pengukuran public relations, membangun strategi komunikasikrisis, keterampilan menulis, keterampilan presentasi, keprotokoleran dan hubunganpemerintahan, serta Media Relations. Penelitian ini hanya terbatas pada bagaimana upayaPR untuk meningkatkan kompetensi praktisi PR. Rekomendasi untuk penelitian selanjutnyaadalah adaptasi budaya dalam praktik PR di Indonesia.
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