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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Abdul Haris
Universitas Bung Karno
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Public Communication Strategies in Urban Mass Transit: A Case Study of the BISKITA Campaign by the Bekasi Transportation Agency Tin Hartini; Istiana Tiara Ramadhan; Abdul Haris
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 17 No. 2 (2025): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v17i2.11405

Abstract

Public transportation systems are essential in addressing urban challenges such as traffic congestion, air pollution, and the demand for efficient mobility. In response to these issues, the City of Bekasi launched the BISKITA Trans Bekasi Patriot program to encourage public adoption of mass transit. Despite the program’s significance, limited research has examined how local governments communicate such initiatives to the public. This study aims to analyze the public communication strategy employed by the Transportation Agency of Bekasi in promoting the BISKITA program. Using a descriptive qualitative approach and the campaign component model, this research investigates the key stages of the campaign: communicator selection, message development, media channels, audience targeting, and feedback mechanisms. Data were collected through interviews, document analysis, and field observations. Findings indicate that the agency adopted a collaborative communication strategy, leveraging a mix of digital and traditional media, including Instagram, local radio, and on-the-ground outreach. The campaign emphasized two-way communication by fostering direct engagement with the public, rather than relying solely on one-way information dissemination. However, the study also identified constraints such as limited human resources and budgetary restrictions affecting content production and distribution. This research contributes to the understanding of effective communication in urban transportation campaigns and highlights the need for better resource planning and sustained public engagement strategies in local government initiatives.
Sosialisasi dan Edukasi Masyarakat dalam Pencegahan Penanggulangan Bencana Kebakaran di Permukiman Padat Perkotaan Ari Sulistyanto; Pagi Muhamad; Tabrani Sjahrizal; Abdul Haris; Dwinarko Dwinarko
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v5i2.8002

Abstract

Fire is one of the non-natural disasters with a high level of risk, particularly in densely populated residential areas in urban regions such as Cakung Timur  Subdistrict, East Jakarta. The low level of community knowledge, skills, and preparedness in dealing with fire hazards constitutes a major problem that potentially increases the extent of losses. This community service activity aims to enhance community capacity through socialization and education on community-based fire prevention and mitigation. The methods employed include observation, material preparation, implementation of socialization and educational activities, fire response simulations, and evaluation. The results indicate a significant improvement in community knowledge, skills, and awareness regarding fire risks. This is evidenced by the increase in pre-test results from 30% to 90.5% in the post-test. Participants were able to identify the causes of fire, understand preventive measures, and demonstrate the use of fire extinguishers and evacuation procedures. In addition, the development of an understanding of emergency communication systems has improved coordination among community members in dealing with emergency situations. Therefore, an approach that integrates socialization, education, and simulation has proven effective in enhancing community-based preparedness. This activity is expected to serve as a model for fire risk mitigation that can be replicated in other areas with similar characteristics.
Co-Authors Ari Sulistyanto Dwinarko Dwinarko Istiana Tiara Ramadhan Pagi Muhamad Tabrani Sjahrizal Tin Hartini