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Journal : Edunomics Journal

Analisis Aktivitas Ekonomi Masyarakat Dan Nilai Ekonomi Daerah Aliran Sungai Saat Terdampak Pandemi COVID-19 Di Kelurahan Panamas Kecamatan Selat Kabupaten Rinto Alexandro; Windy Utami Putri; Merisa Oktaria
Edunomics Journal Vol. 2 No. 1 (2021): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v2i1.2087

Abstract

This study reveals about phenomena in society using descriptive methods. Problems in society will be studied and illustrated. Through this descriptive method, the researcher wants to describe the phenomenon about the research object so that he will find scientific truths about the phenomena that occur in the research object.
Pengaruh Akuntabilitas, Transparansi, dan Partisipasi Masyarakat Terhadap Pengelolaan APBDesa Merisa Oktaria; Rinto Alexandro
Edunomics Journal Vol. 2 No. 2 (2021): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v2i2.3003

Abstract

The village is a social institution that has a very important position and has very close direct interactions with the community. The village is an autonomous institution with its own traditions, customs and laws that are deeply rooted and relatively independent from interference from powers outside the institution. This research has its own reasons for choosing the APBDesa program for this interest because the APBDesa has major implications for the development of a region. The method used in this research is quantitative method. The type of data used in this research is quantitative data, namely, data in the form of numbers and questionnaire assistance to obtain answers to the research objectives. The population in this study was the village government of Tewang Karangan totaling 36 people and the population based on the KK of 489 people. The sample is part of the number and characteristics possessed by the population with the sampling technique using purposive sampling. The analytical tool used is multiple linear analysis using the SPSS 25 program
Analisis Pemasaran Melalui Harga dan Promosi Home Industry Tahu 99 Kennata Arjo Mukti di Kota Palangka Raya Merisa Oktaria; Revnussa Octobery; Windy Utami Putri; Wenny Awalina; Elsa Criscya Monika; Tonich Uda
Edunomics Journal Vol. 4 No. 1 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i1.7949

Abstract

Competition between companies is not only in terms of product types and product quality but from the company's strategy in setting prices and promotions and how to set prices and promotions used so as to increase consumer buying interest. Companies that are able to compete are companies that have a competitive advantage, where the company can carry out pricing and promotion strategies appropriately. Therefore, companies must act quickly and actively in marketing products and setting prices according to products, promotions that can attract consumers. Appropriate pricing and promotion strategies with the aim that consumers do not switch to competing products. The purpose of this study is to describe the pricing and promotion strategy of the Home Industry Tofu 99 Kennata Arjo Mukti in Palangka Raya City. This type of research is qualitative research. This study involved 10 (ten) informants. The data taken in this study is to make observations first, then conduct interviews, and document the data needed, then analyzed qualitatively including data reduction, presenting data, and drawing conclusions. The results showed that: Home Industry tofu 99 Kennata Arjo Mukti set prices based on market prices. The promotion used is by placing a banner in front of the production site, and promotion through word of mouth to another. Home Industry Tofu 99 Kennata Arjo Mukti sets the price according to the quality of the product, which is delicious, does not use preservatives, the ingredients used do not contain harmful ingredients such as formalin and borax. In promoting the information submitted in accordance with the condition of the product being sold. Home Industry Tofu 99 Kennata Arjo Mukti has two types of tofu pieces, namely medium-sized tofu and large-sized tofu with the same taste.