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Industrial & Manufacturing Engineering

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Strategi Pengembangan Usaha dan Pemasaran Benih Ikan Patin Siam (Pangasianodon hypopthalmus) Dengan Sistem Jejaring pada Cabang Dinas Kelautan dan Perikanan Wilayah Utara Provinsi Jawa Barat Pramono, Titus; Suryahadi, -; Trilaksani, Wini
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 14 No. 1 (2019): Manajemen IKM
Publisher : Institut Pertanian Bogor

The production of Siam-catfish (Pangasianodon hypopthalmus) seeds in Subang, West Java can not meet the market demand yet. The production of Siam-catfish seeds need to be improved especially by the main supplier namely the North Branch of Marine and fisheries service of West Java province (CDKPWU) with a partnership pattern between core and plasma. The purposes of this study were to identify internal and external factors that influence the marketing of Siam-catfish seeds with a network system between CDKPWU and partners, to identify advantages and disadvantages in the network process that occurs between CDKPWU and the partners, and trying to develop the most effective business and marketing srategy of Siam-catfish seeds in order to reach maximum output and outcome. The methods used in this study were as follows: (1) Valuable, Rare, Imitate to Cost and Organized Analysis (VRIO), (2) Political-Legal, Economic, Social, Technology Analysis (PEST), (3) Internal Factor Evaluation Matrix (IFE), (4) External Factor Evaluation Matrix (EFE), (5) Internal External (IE) Matrix, (6) Analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) and (7) Quantitative Strategic Planning Matrix (QSPM) Analysis. The result of IFE and EFE matrix indicated that the company's position was stable in response to external situation. The total score of IFE matrix was 3.38, indicating that the strength of CDKPWU can overcome weaknesses very well. The total score of EFE matrix was 2.59, describing that CDKPWU was good enough in responding to opportunities and minimizing threats. The results of the SWOT analysis show nine alternative strategy formulations in which three alternative formulation priorities were (1) Expanding the production partnership network to increase production and increase community income, (2) Maintaining good seed quality and production process technology, (3) Utilizing partnerships to establish good relationship and communication with relevant agencies. Based on the QSPM matrix analysis, the priority strategies are obtained to be implemented, namely expanding the production partnership network to increase production and increase community income

Strategi Peningkatan Daya Saing Ikan Bandeng Olahan Di Kota Serang Banten Ridloudin, Ahmad; Raharja, Sapta; Suryahadi, -
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 14 No. 1 (2019): Manajemen IKM
Publisher : Institut Pertanian Bogor

Milkfish is a fish belonging to the Chanidae tribe which is spread throughout most parts of Indonesia. The method used in determining respondents is purposive sampling method. Based on the results of the SWOT analysis, there are four strategies were obtained in increasing the competitiveness of processed milkfish include; (a) developing a sustainable milkfish agribusiness system and business, (b) building a business system that is competitive, synergistic, mutually beneficial and technology focused on efficiency, (c) institutional, partnership and integrated development of integrated processed fish SMEs, and (d) government involvement in policies in the form of regulations which favor the improvement of milkfish processed SME s in Serang City.The result QSPM analysis found that the alternative strategy which becomes the main priority to increased competitiveness of processed milkfish in Serang City is building a competitive business system, synergy, mutual benefit and technology focus for eficiency

Strategi Pemasaran DOC Ayam Ras Pedaging pada CV Missouri, Bandung Jawa Barat Jamarizal, -; Suryahadi, -; Syarief, Rizal
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Broiler farming business is inseparable from several obstacles encountered. The obstacles are the high risk faced by broiler breeding business such as the risk of price fluctuation, both input prices such as DOC, feedmill and medicines as well as selling price of livebird and carcass fluctuation. Another risk faced by broiler farming is the production risk caused by weather, climate, diseases and social risks. The purpose of this research was (1) to describe factors faced by CV Missouri in marketing broiler DOC, (2) to describe the strategy run by CV Missouri in coping with factors in the marketing of broiler DOC, and (3) to determine the alternative form of marketing strategy developed by CV Missouri in marketing broiler DOC. CV Missouri’s strategic position based on IE matrix is in quadrant V. It means that the company has a good growth strategy and stability. Moreover, marketing strategies of DOC in CV Missouri based on SWOT analysis are (a) expanding network marketing optimally; b) creating a better DOC by increasing productivity; and (c) increasing the company's capital to compete with competitors, therefore additional capital is required to make market opportunities wider. Alternative strategies which could be implemented by CV Missouri based on QSP matrix analisys are (1) keeping and maintaining the quality of products produced, (2) improving services and consumers loyalties.

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