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All Journal IJOG : Indonesian Journal on Geoscience Manajemen Pendidikan JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) International Journal of Economy, Education and Entrepreneurship (IJE3)
Suryantini Suryantini
Research Division of Applied Geology, Faculty of Earth Sciences and Technology, Institut Teknologi Bandung, Jln. Ganesa No. 10 Bandung
Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

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Journal : JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

 1 
PENGARUH FAKTOR SOSIAL TERHADAP KEPUTUSAN WISATAWAN DOMESTIK DALAM MEMILIH HOTEL BERBINTANG DI KAWASAN WISATA SENGIGI PULAU LOMBOK Suryantini, Suryantini
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol 6, No 3 (2017): JMM SEPTEMBER 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v6i3.154

Abstract

This research is aimed at determining the effect of Reference Group, Family, Role and Status on the decision of Domestic Tourists in Choosing Tourist Hotel in Lombok.  This research is quantitative causality study. The population of this research are customers of Sheraton Hotel and Killa Hotel. The samples were 100 respondents selected through purposive sampling. The data were analyzed with multiple linear regression using SPSS program.The research showed that reference group variable had positive and significant effect on the decision of domestic tourists in choosing Tourist hotel in Lombok, the family variable had positive and significant effect on the decision of domestic tourists in choosing Tourist hotel in Lombok, the role and status variable had positive and significant effect on the decision of domestic tourists in choosing Tourist hotel in Lombok. Keywords:Reference Group, Family, Role and Status, Decision of Domestic Tourists
Co-Authors Abdul Aziz Rani Achmad Fauzi Ari Fahrial Syam Chudahman Manan Dadang Makmun Daldiyono Daldiyono H. Wibowo Julwan Pribadi Marcellus Simadibrata Muhsin Muhsin Murdani Abdullah Sedijono Sedijono Sri Syabanita Elida