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All Journal The Indonesian Journal of Business Administration Advokasi Hukum & Demokrasi
Apriliani Dewi Susana
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Humanities Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Other

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Journal : The Indonesian Journal of Business Administration

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Performance Issues Along The Six Elements of Holcim Solusi Rumah's Marketing Mix and Solution Recommedations Susana, Apriliani Dewi; Titus, Amol
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This study aims at identifying key issues in SR franchise business along the six elements of marketing mix: people, partner, place, product, promotion, and price, and then propose solution recommendations for the identified issues. Data is collected through a method of in-depth interviews with key SR  stakeholders, internally and externally, namely end customers, SR personnels, and SR franchisees.  Issues identified are mapped into a Problem Tree Analysis diagram to determine causal relations among the scattered issues that lead to a general core problem and their impacts. Solutions to the mapped issues are then formulated using an Objective Tree in order for recommended actions to be given.  Keywords:  marketing mix, problem tree, problem tree, solution tree
Co-Authors Amol Titus