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All Journal International Journal of Supply Chain Management Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Islamic Education, Research and Multiculturalism (IJIERM) JIMEK
Tongam Sirait
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Transportation Other

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Analysis of Brand Equity and Supply Chain as a Determinant of Voting Intention in Young Constituents in the city of Bandung, Indonesia Tongam Sirait; Marcellia Susan
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties. This study looks at the influence of variables in the form of Party Socialization Process, Supply Chain Strategy, Party Knowledge (which consists of party awareness and party association), party perceived quality on the formation of Voting Intention of young constituents in political parties in Indonesia, especially in the city of Bandung. This research is an Explanatory study with quantitative methods that are descriptive to explain the research in-depth. Samples were conducted as many as 431 respondents from the city of Bandung aged 17-30 years who already have a KTP and have the right to vote with the help of the SPSS software. The results of the study found that an increase in the Party socialization process on Brand Equity, in this case, is Party Knowledge (party awareness and party association), and party perceived quality would increase the voting intention of young constituents in the city of Bandung. Therefore, research is needed especially for decision-makers in political parties in order to increase their brand equity and supply chain orientation so that it affects the increase in the voting intention which then affects the results of their votes in the coming election, especially by using political brand theory with CBBE approach.
Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Usaha Amplang MVM Kota Makassar Marco Po; Tongam Sirait
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6388

Abstract

This study examines the effect of product quality and brand image on customer satisfaction at Amplang MVM, a traditional snack business in Makassar, Indonesia. Driven by increasing competition in the local snack industry, this research aims to provide insights into consumer behavior toward locally produced food products. Using a quantitative approach, data were collected from 100 respondents selected via Slovin’s formula, and analyzed using multiple linear regression. The findings reveal that both product quality and brand image have a significant and positive impact on customer satisfaction, with product quality contributing more dominantly. The coefficient of determination (R²) shows that these two variables explain 35.2% of the variation in satisfaction. The study emphasizes the importance of maintaining high product standards and strengthening brand perception to enhance consumer loyalty. These results offer practical implications for small businesses in the traditional food sector to develop sustainable strategies in a competitive market.
Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra) Pardomuan S, Ernst Tunggul; Tongam Sirait
International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Vol 5 No 3 (2023)
Publisher : The Islamic Education and Multiculturalism Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47006/ijierm.v5i3.264

Abstract

The Palm Oil Industry is one of the important industries that support the Indonesian economy because it brings in a lot of foreign exchange and absorbs a lot of work. One of the parties involved in the supply chain of the palm oil industry is a supplier of equipment and spare parts for palm oil processing mills. The purpose of this paper is to analyze the importance of equipment and spare parts supplier companies to add to using the appropriate marketing mix to develop their company's business. The method used in processing interview data and collecting questionnaire data. The results obtained are inputs in the form of business strategy adjustments for the company.
Pengaruh Kepemimpinan Kepala Sekolah dan Motivasi Terhadap Kinerja Guru Hutahaean, Ester Debora; Tongam Sirait
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 2 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i2.3414

Abstract

Peran penting kepemimpinan kepala sekolah dalam rangka meningkatkan motivasi dan kinerja guru, menerapkan kualitas sekolah, dan gerak langkah suatu organisasi sekolah, dikendalikan oleh kepala sekolah. Pembahasan tersebut dibahas melalui studi lapangan yang dilaksanakan di SDN Mandalawangi. Metode analisis data yang digunakan untuk menguji hipotesis adalah analisis regresi sederhana dan regresis berganda, uji t dan uji F. Dalam penelitian ini populasi sebanyak 32 guru dan kepala sekolah. Pengumpulan data dalam penelitian ini menggunakan kuesioner untuk memperoleh data X1, X2, dan Y. Kuesioner sebelum digunakan untuk memperoleh data yang objektif, terlebih dahulu dilakukan uji validitas, reabilitas. Setelah dilakukan uji instrumen kemudian peneliti menyebar kuesioner untuk memperoleh data X1, X2 dan Y. Hasil yang diperoleh memperlihatkan terdapat pengaruh kepemimpinan kepala sekolah terhadap kinerja guru SDN Mandalawangi  sebesar 35% , pengaruh motivasi kerja terhadap kinerja guru SDN Mandalawangi  sebesar 44,2%  dan. Jadi terlihat pengaruh motivasi terhadap kinerja guru SDN Mandalawangi paling besar diantara kedua variabel yang diteliti dan diikuti dengan pengaruh kepemimpinan kepala sekolah. Secara total pengaruh kepemimpinan kepala sekolah dan motivasi kerja terhadap kinerja guru SDN Mandalawangi diperoleh sebesar 60,3%. Dengan demikian dapat diketahui ada pengaruh yang signifikan antara kepemimpinan kepala sekolah dan motivasi kerja terhadap kinerja guru di SDN Mandalawangi.
Co-Authors Hutahaean, Ester Debora Marcellia Susan Marco Po Pardomuan S, Ernst Tunggul