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All Journal International Journal of Supply Chain Management JIMEK
Tongam Sirait
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Analysis of Brand Equity and Supply Chain as a Determinant of Voting Intention in Young Constituents in the city of Bandung, Indonesia Tongam Sirait; Marcellia Susan
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties. This study looks at the influence of variables in the form of Party Socialization Process, Supply Chain Strategy, Party Knowledge (which consists of party awareness and party association), party perceived quality on the formation of Voting Intention of young constituents in political parties in Indonesia, especially in the city of Bandung. This research is an Explanatory study with quantitative methods that are descriptive to explain the research in-depth. Samples were conducted as many as 431 respondents from the city of Bandung aged 17-30 years who already have a KTP and have the right to vote with the help of the SPSS software. The results of the study found that an increase in the Party socialization process on Brand Equity, in this case, is Party Knowledge (party awareness and party association), and party perceived quality would increase the voting intention of young constituents in the city of Bandung. Therefore, research is needed especially for decision-makers in political parties in order to increase their brand equity and supply chain orientation so that it affects the increase in the voting intention which then affects the results of their votes in the coming election, especially by using political brand theory with CBBE approach.
Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Usaha Amplang MVM Kota Makassar Marco Po; Tongam Sirait
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6388

Abstract

This study examines the effect of product quality and brand image on customer satisfaction at Amplang MVM, a traditional snack business in Makassar, Indonesia. Driven by increasing competition in the local snack industry, this research aims to provide insights into consumer behavior toward locally produced food products. Using a quantitative approach, data were collected from 100 respondents selected via Slovin’s formula, and analyzed using multiple linear regression. The findings reveal that both product quality and brand image have a significant and positive impact on customer satisfaction, with product quality contributing more dominantly. The coefficient of determination (R²) shows that these two variables explain 35.2% of the variation in satisfaction. The study emphasizes the importance of maintaining high product standards and strengthening brand perception to enhance consumer loyalty. These results offer practical implications for small businesses in the traditional food sector to develop sustainable strategies in a competitive market.
Co-Authors Marcellia Susan Marco Po