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All Journal JURNAL ITENAS REKAYASA REKA INTEGRA SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Susy Susanty
Institut Teknologi Nasional Bandung
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice

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Journal : SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

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EFEKTIVITAS AKUN INSTAGRAM @VISIT_SINGAPORE TERHADAP PEMENUHAN KEBUTUHAN iINFORMASI WISATA FOLLOWERS Susanty, Susy; Abidin, Sholihul
SCIENTIA JOURNAL Vol 4 No 4 (2021): Volume 4 Nomor 4 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

Social media is used to disseminate a variety of information that supports meeting the public's information needs. The simple use of Instagram allows users to reach their needs or purpose of surfing. Instagram account @Visit_Singapore is one of those accounts that uses Instagram social media to provide information. Instagram account @Visit_Singapore spreads information about Singapore tourism. In this study, the researchers took the population of followers on the @Visit_Singapore Instagram account. A non-probability technique was used to select 348 individuals as the sample. The purpose of this study is to know the effectiveness of the @Visit_Singapore Instagram account in meeting the follower tourist information needs. This type of study is a quantitative study and one that determines some of the hypotheses to be tested. The survey method is a method of distributing link questionnaires to followers of @Visit_Singapore Instagram account through direct message function. Test results with t meaning less than 0.000 (0.000 <0.05) mean that the variable effect of the Instagram account @Visit_Singapore is effective in meeting the follower tourist information needs.
Co-Authors Abidin, Sholihul Agung Yudistira Alam Bastari Luftimas Alfian Suyudi, Alfian Ali Djamhuri Ali Mukhsinin Ananda Rosalina Ulfa, Ananda Rosalina Ardhi Rahman Fauzi Arif Imran Atika Rini, Atika CHAIRUL ABADI CLAUDYA SANIN HUTASOIT Dhanudwitri Langgihadi, Dhanudwitri EMILIANA HOSTYA R. BENGE Farieza Qoriyana Febri Triyanto, Febri Fifi Herni Fifi Herni Mustofa Geri Ginanjar, Geri Hari Adianto Hartika Yoza Hendang Setyo Rukmi Hendro Prassetiyo INDRA SIDIK KURNIAWAN Irma Yolanda Irnando Handiko Putro James Saprian Ladou, James Saprian Karyma Talitha Rahma, Karyma Talitha Kusmaningrum Leksananto LAKSMI AMALIA WULANDIARI Lisye Fitria LITA OCTORA M Randi Yunesa, M Randi Mochamad Verza, Mochamad Nia Dania Permanasari NISSA MARDIANI Nur'afifah, Wiriathy Qodri Azis Dwianto, Qodri Azis Rangga Cahya Fadillah Richard Jopie Pratama, Richard Jopie Richma Yulinda Hanif, Richma Yulinda RIKA KARTIKA RIKEU RAMADANTI Ronald Adjie K Situmorang, Ronald Adjie K SELLY DESTRIANI Septia Derry Syaheri Chan Suprayogi Suprayogi Tika Pamularsih, Tika Yodi Nurdiansyah