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All Journal Jurnal Art Nouveau Jurnal Manajemen dan Bisnis Indonesia
Hendri Rahman Susetyo
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Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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EFEKTIVITAS INFOGRAFIS SEBAGAI PENDUKUNG MATA PELAJARAN IPS PADA SISWA SISWI KELAS 5 SDN KEPATIHAN DI KABUPATEN BOJONEGORO Susetyo, Hendri Rahman; Bahruddin, Muh; Windarti, Tantri
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
Publisher : Jurnal Art Nouveau

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Abstract

Abstract: This research aims to determine the effectiveness of infographics as supporting social sciences subjects for Kepatihan elementary school in Bojonegoro. This is a correlation research using survey methods and questionnaire. The population in this study are 5th students of Kepatihan Elementary School in Bojonegoro which amounts to 114 people. Whereas instruments used to research the effectiveness of this is infographics media, where this infographic created from the student handbook and converted into an infographics form. The results of test scores obtained from the method further infographics compared to the previous generation test scores by subject matter the same one. Then the data were analyzed using the methods of testing variable. Before the data is analyzed there should be testing requirements of data analysis ie hypothesis testing using regression analysis. After testing the hypothesis completed, the data collected from the questionnaires were processed and applied into the scale interpretation according Riduwan scores to measure the effectiveness/strength of infographics. Then the results obtained from testing the hypothesis in tolerance 0.05 methods of use of infographics (new method) is better than the old method. While testing the variables to get the value of infographics 79.23% (Approaching strong), color variable 78.13% (Approaching strong), letter variable 73.45% (Strong enough), and layouts variable 74.92% (strong enough).  Keywords : effectiveness, infographics, Design, Social, Student, Elementary School
Pengaruh Kepercayaan Merek, Citra Merek, dan Kepuasan Merek Terhadap Loyalitas Merek Serta Keinginan Pembelian Ulang Koran Jawa Pos Pada Masyarakat Surabaya Hendri Rahman Susetyo; Mochamad Rizal Yulianto
Jurnal Manajemen dan Bisnis Indonesia Vol 4 No 2 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2017
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v4i2.122

Abstract

The purpose of this study is to examine the influence of brand trust, brand image, and brand satisfaction on brand loyalty as well as the desire to repurchase Jawa Pos newspaper in Surabaya city. Based on the literature review, this research hypothesis states that brand trust, brand image, and brand satisfaction have an effect on brand loyalty, besides the result of literature review indicate that brand loyalty influence to repurchase desire. The data of this study were collected by using questionnaires from respondents consisting of 210 Jawa Pos newspaper customers in Surabaya. Hypothesis testing technique is done by using structure equation model analysis (sem) with SmartPLS statistic application. The results of this study indicate that brand trust, brand image, and brand satisfaction have a positive effect on brand loyalty, as well as brand loyalty have a positive effect on repurchase desire. Specifically, this study shows that loyal customers will continue to make repeat purchases. Keywords: Image, trust, satisfaction, loyalty, brand, repurchase intentions.
Co-Authors Mochamad Rizal Yulianto Muh Bahruddin Tantri Windarti