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Hasbullah Ashari
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Enhancing Customer and Supplier Relationship through the Iterative Customer Relationship Management Process Hussein Abdou Al-Homery; Hasbullah Ashari; Azizah Ahmad
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

CRM Process is considered the main critical success factor of CRM systems implementations, so special care should be given for each and every process in the organization supply chain for goal achievements.This paper provides an extensive review of the etiquette regarding the CRM processes. This review aims to increase the understanding of the different perspectives, levels of CRM processes, and CRM process models.The CRM Process either macro process or micro process. On the macro level, we consider merging Knowledge Management (KM) with Customer Relationship Management (CRM) to have Customer knowledge Management (CKM) to reduce the risk of relationship failure and customer intelligence for the profitability of the organization supply chain. The knowledge management process starts with data collection, followed by intelligence generation and eventually, intelligence dissemination as an iterative process. On the other side the Micro-level process (Interaction Management) where its quality determined by Consistency, Relevancy, and Appropriateness. In the same context, other scholars classified the CRM process into three levels: (Customer facing level, The Functional level, and the Companywide level (Customer-oriented CRM process). Then, in the article, we are going to demonstrate the CRM process models and the proposed Iterative CRM process model by the author.
Examining New Product Development Speed and Team Work Quality Relationship: Evidence from Telecom Industry Asmat-Nizam Abdul-Talib; Turki Abdullah Alanazi; Hasbullah Ashari
International Journal of Supply Chain Management Vol 8, No 5 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Although prior research has suggested that team work quality and internal market orientation can affect new product development (NPD) speed in a positive direction, however relatively little research has examined the incremental validity of team work quality to NPD speed after controlling for internal market orientation. To address this theoretical gap in marketing literature, the present study attempts to examine whether the dimensions of team work quality account for incremental variance in NPD speed, after controlling for the dimensions of internal market orientation.  Using a random sampling, a total of 149 members of NPD teams in Saudi telecommunications firms responded to measures of each construct.  Hierarchical multiple regression analysis was performed to access the incremental validity. Overall results suggest that cohesion accounted for a significant amount of variance relative to coordination, balance of member contribution, efforts, communication, mutual support and other dimensions of internal market orientation in the prediction of NPD speed.
Environmental Stewardship Issue among Malaysian Manufacturing Firms Mohamad Ghozali Bin Hassan; Norani Nordin; Hasbullah Ashari
International Journal of Supply Chain Management Vol 5, No 2 (2016): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Since the fourth industrial revolution is embryonic also known as the automation and machine era, the issue of industrial waste and pollution have become more pressing. This is because manufacturing firms are known to have the highest pollution. It has made the issues of environmental stewardship vital for both developing and developed countries. However, the implementation of the concept of environmental stewardship differs from country to country and from one manufacturing firm to another. Notwithstanding, this issue is vital for the human environment. Therefore, this paper investigated the issue of environmental stewardship among Malaysian manufacturing firms. Data were collected from 104 manufacturing firms of various production types. The findings of this study revealed that environmental stewardship culture among Malaysian manufacturing firms is low. Thus, the study identified 18 strategic steps to improve environmental stewardship culture among Malaysian manufacturing firms. These identified strategies will contribute to ensuring sustainable manufacturing practices through which industries can improve the manufacturing practices in order to offset the negativity on the environment.
Co-Authors Asmat-Nizam Abdul-Talib Azizah Ahmad Hussein Abdou Al-Homery Mohamad Ghozali Bin Hassan Norani Nordin Turki Abdullah Alanazi