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All Journal Jurnal Ilmiah Al-Syir'ah
Moh. Muzwir Luntajo
Institut Agama Islam Negeri (IAIN) Manado
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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MARKETING VALUE: REDEFINISI FUNGSI DAN MAKNA BRAND Moh. Muzwir Luntajo
Jurnal Ilmiah Al-Syir'ah Vol 4, No 1 (2006)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.241 KB) | DOI: 10.30984/as.v4i1.212

Abstract

Brand in this time in global economic environment non again just a name. At marketing company, brand do not simply soul have to all product, but more than that. When branding have become the spirit company, hence each every product will be saleable by it self. That's one of the 'core' a marketing company in improving its customer base
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