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All Journal Jurnal Ilmu Sosial dan Humaniora Open Access DRIVERset e-Journal of Linguistics
I Made Suta Paramarta
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : e-Journal of Linguistics

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Translating Wordplay in A Comedy Movie: Strategies and Their Effectiveness Viewed from a Multimodal Perspective I Made Suta Paramarta
e-Journal of Linguistics Vol. 17 No. 2 (2023): July
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i02.p05

Abstract

This descriptive qualitative research on audiovisual translation aims todescribe and analyze two elements, namely, the wordplay translationstrategies applied by the translator in Scary Movie 3 and theeffectiveness of the strategies from a multimodality perspective. Threeinstruments were used in collecting data; transcription sheet, selectionsheet and category matrix. The result revealed that four strategies wereimplemented in translating wordplay in this movie: wordplaytranslation into non-wordplay, zero translation, wordplay translation byborrowing the wordplay of the source language, and wordplaytranslation to wordplay with a related rhetorical device. Furthermore, itwas also found that the effectiveness of the strategies was supported bythe existence of images (nonverbal visual channel (NVC)), backgroundsounds (nonverbal auditory channel (NAC)), dialogue (verbal auditorychannel (VAC)), and the subtitles (verbal-visual channel (VVC)). Theholistic analysis of all polysemiotic channels in the scenes show that thecharacteristics of audiovisual translation does not align themonosemiotic translation. The existence of the semiotic channels allowthe text compression in the subtitle without reducing the naration flow.
Co-Authors I Gusti Ayu Agung Mas Triadnyani I WAYAN PASTIKA Putu Ayu Prabawati Sudana