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p-Index From 2020 - 2025
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All Journal Journal of Secretary and Business Administration
Fahri Setia
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Usulan Strategi Optimalisasi Akun Media Sosial Dalam Upaya Meningkatkan Reach Melalui Instagram Advertising (Studi Kasus: Humingbad Clothing) Fahri Setia; Cecep Safaatul Barkah
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i1.265

Abstract

The success of a company is not only seen from profits, but many other factors that influence it. This research is motivated by the level of reach that the company gets through social media, which can be seen by the company's way of digital promotion. This study aims to determine how to determine the right strategy in increasing the reach or reach on the Hummingbad Clothing Instagram account with descriptive qualitative methods, data collection is done by interview and also observation. The data obtained were processed using a number of methods of analysis of Sustainable Competitive Advantage (SCA), VRIO model analysis and TOWS analysis. Then the researcher analyzed Hummingbad Clothing's Instagram account with the Reach marketing matrix to propose a strategy to increase reach through advertising. The recommended suggestion is the use of Instagram Ads.
Co-Authors Cecep Safaatul Barkah