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All Journal Journal of Secretary and Business Administration Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rivani Rivani
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Experiential Marketing Terhadap Customer Loyalty (Survei Pada Konsumen Grab-Car di Kota Batam) Arianis Chan; Nindi Atikah Safira; Rivani Rivani; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.241

Abstract

This research aims to find out about experiential marketing and customer loyalty as well as the effect of experiential marketing on customer loyalty in Grab-Car services.The objects examined in this study is experiential marketing and customer loyalty. The research method that used in this research is descriptive verification analysis and the design of research is survey. The sampling technique that used is non- probability sampling and done by using pusposive sampling. This research used simple linear analysis to determine the effect of experiential marketing on customer loyalty in Grab-car services. Data sourced from literature study, observation, questionnaire and interview. The population of this research is all Grab-Car consumers in Batam City. The sampling technique that used is non-probability sampling and done by using purposive sampling with the criteria of respondents is already using Grab-Car service in Batam City at least two times. The number of samples from this study was determined using iteration techniques with the acquisition of a sample size of one hundred thirty six respondents. The results of this research shows that experiential marketing has a significant effect on customer loyalty Grab-Car services, which means that any increase in experiential marketing will cause an increase in customer loyalty. The author suggested is that Grab-Car makes think marketing strategies more attractive so that consumers can think deeper so they can provide a good opinion of the company’s services. Keywords : Marketing, Experiential Marketing, Customer Loyalty
Implementasi Desain Business Model Canvas Dalam Rangka Meningkatkan Kapasitas Bisnis Pada Usaha Mikro Kecil dan Menengah (UMKM) Pempek Umize Syahzanan Sahilah; Ratna Meisa Dai; Rivani Rivani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.6612

Abstract

UMKM play a crucial role in the Indonesian economy. The purpose of this study is to examine the effectiveness of BMC in improving the capacity and development of Pempek Umizee's business in a systematic and comprehensive manner. The method used is descriptive qualitative. Data collection was carried out using observation, interviews, and documentation studies. Data analysis techniques employed the triangulation model. The research findings revealed a significant impact on overall business growth, evidenced by relatively high revenue. BMC helped Pempek Umizee become more adaptive, efficient, and responsive to market demands, strengthening branding, marketing, innovation, and operational management.
Co-Authors Arianis Chan Nindi Atikah Safira Nurillah Jamil Achmawati Novel Ratna Meisa Dai Syahzanan Sahilah