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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Community Service Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat Journal of Indonesia Marketing Association
Arianis Chan
Departemen Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Transportation Other

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Pengaruh Ekuitas Merek Terhadap Proses Keputusan Pembelian Konsumen : Studi Kasus Bank Muamalat Indonesia Cabang Bandung Chan, Arianis
Jurnal Administrasi Bisnis Vol 6, No 1 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.926 KB)

Abstract

Being a pioneer for the sharia bank in Indonesia, Bank Muamalat Indonesia shouldprovide service excellence with increasing brand equity to gain more consumer andto make consumer choosing Bank Muamalat Indonesia.The objectives of this research are to know respondent assessment on brand eq-uity and customer purchase decision process at Bank Muamalat Indonesia BandungBranch and to know the influence of brand equity towards the customer’s decisionmaking process.This research used descriptive survey and explanatory survey method. The re-search population were customer Bank Muamalat Indonesia - Bandung Branch . Thedata were collected by observation technique, interview and questionnaire which un-derwent validity and reliability test. The data analyzed by qualitative analysis uses thecategory determination in the term percentage for each sub variable and for statisticalanalysis uses the Structural Equation Modeling.The results of this research indicate that brand equity of Bank Muamalat In-donesia was high category and also for the customer’s purchase decision makingprocess at Bank Muamalat Indonesia- Bandung Branch was high category too. Brandequity have highest effect on decision making process of customer to purchase, thatmeans the brand equity have better condition can make higher in customer’s purchasedecision making process.Keywords: : brand equity, customer purchase decision making process
PERBANDINGAN PENGALAMAN PENGGUNA PADA APLIKASI MOBILE GO-JEK DAN GRAB (STUDI PADA KONSUMEN PT GO-JEK DAN PT GRAB INDONESIA DI DKI JAKARTA) Chan, Arianis; Maharani, Maulydia; Tresna, Pratami Wulan
AdBispreneur Vol 2, No 2 (2017): AdBispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.422 KB) | DOI: 10.24198/adbispreneur.v2i2.13183

Abstract

ABSTRACTThis thesis examined the comparison of user experience between two mobile apps, which are Go-Jek and Grab by conducting a survey to look for differences in the experience felt by one group of users of both applications. User experience is measured through the sub-variable: happiness, task success, earnings and uptime. The method used in this research is descriptive comparative analysis with quantitative approach. The research object is user experience. Analysis of the data is using paired t-test. As a result from this research, that the t value obtained for 2,420 is greater than t table with df = 67 by 1,996, so H0 is rejected. So it was found that these mobile apps (Go-Jek and Grab) have differences regarding their User Experience. Keywords: User experience, mobile apps   ABSTRAKPenelitian ini menguji perbandingan pengalaman pengguna (user experience) pada mobile apps Go-Jek dan Grab dengan melakukan survei untuk mecari perbedaan pengalaman yang dirasakan oleh satu kelompok pengguna kedua aplikasi. User experience diukur melalui Sub Variabel happiness, task success, earning dan uptime. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif dengan pendekatan kuantitatif. Objek penelitian yang diteliti yaitu user experience. Analisis data menggunakan paired t-test.Berdasarkan hasil penelitian, dapat diketahui bahwa nilai t hitung yang didapatkan sebesar 2.420 lebih besar dari nilai t tabel dengan df = 67 sebesar 1.996 maka H0 ditolak. Sehingga kesimpulan yang dapat diambil dalam penelitian ini adalah terdapat perbedaan mengenai User Experience pada pengguna Go-Jek dan Grab. Kata kunci: Pengalaman pengguna, aplikasi mobile.
Anteseden Orientasi Pasar Pada Perusahaan Industri Kreatif Kota Bandung Chan, Arianis
Jurnal Administrasi Bisnis Vol 12, No 1 (2016)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1457.768 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui Anteseden dari Orientasi Pasar yang meliputi Penekanan Pimpinan Puncak, Penghindaran terhadap Resiko, Sistem Re- ward berdasarkan Kinerja Pemasaran, Persaingan dan Gejolak Pasar, serta pengaruh- nya terhadap orientasi pasar pada perusahaan industri kreatif pada industri kreatif Kota Bandung. Untuk dapat menjawab permasalahan penelitian, maka metode yang digunakan adalah metode penelitian kuantitatif. Tipe penelitiannya adalah Descriptive Research dan Verificative Explanation Research. Unit analisis dalam penelitian ini adalah perusahaan industri kreatif di Kota Bandung. Unit pengamatan dalam penelitian ini adalah pemilik atau pimpinan, dengan total ukuran sampel sebesar 165 perusahaan dari 15 subsektor di Industri Kreatif. Selanjutnya masing masing variabel akan dilakukan pengujian hipotesis secara empiris dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa penekanan pimpinan puncak, penghindaran terhadap resiko, sistem reward berbasiskan kinerja pemasaran, persaingan dan gejolak pasar berpengaruh positif signifikan terhadap orientasi pasar dan penghindaran terhadap resiko berpengaruh negatif signifikan terhadap orientasi pasar. Hasil ini menjelaskan bahwa hipotesis yang diajukan teruji. Temuan dari penelitian ini adalah sistem reward berdasarkan kinerja pemasaran merupakan variabel yang paling mempengaruhi orientasi pasar. Selain itu juga koor- dinasi antar fungsi pada perusahaan industri kreatif merupakan yang paling dominan dalam mengukur orientasi pasar dibanding dengan orientasi konsumen dan orientasi pesaing. 
ANALISIS PENERAPAN E-RECRUITMENT PADA PT. X Gracia, Anggita; Chan, Arianis; Adinegara, Rivani
AdBispreneur Vol 3, No 1 (2018): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewiraus
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.909 KB) | DOI: 10.24198/adbispreneur.v3i1.16515

Abstract

ABSTRACTThis study aims to analyze e-recruitment or electronic recruitment applied by X, Ltd. In addition, this study also aims to determine the benefits and impacts that companies felt after using e-recruitment method. The research method used in this research is qualitative-descriptive method to describe a state of e-recruitment. The data obtained in this study using the instrument of observation, interview and documentation study. The results of this study indicate that the presence of e-recruitment has contributed to provide positive benefits for X, Ltd. especially in terms of administrative efficiency and cost. Although the utilization is not too often, but the use of e-recruitment has provided many facilities, especially for the recruiters. This is an example of real implementation of effective and efficient technology utilization to support HR function in company. The conclusion that can be taken in this research is that the automation of human resource management function into internet based system requires strategic integration of human resource management with company strategy, structure and corporate culture. To support it X, Ltd. prioritize the implementation of knowledge management in the form of training and coaching to prepare a quality organization and ready to change management. Keywords: E-recruitment, Recruitment, Human Resources. ABSTRAKPenelitian ini bertujuan untuk menganalisis e-recruitment atau rekrutmen elektronik yang diterapkan oleh       PT. X. Selain itu, penelitian ini juga bertujuan untuk mengetahui manfaat serta dampak yang dirasakan perusahaan setelah menggunakan metode e-recruitment. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif-deskriptif untuk menggambarkan sebuah keadaan e-recruitment. Data yang didapatkan pada penelitian ini menggunakan instrumen observasi, wawancara dan studi dokumentasi.Hasil dari penelitian ini menunjukkan bahwa hadirnya e-recruitment telah berkontribusi dalam memberikan manfaat positif bagi PT X terutama dari sisi efisiensi administratif dan biaya. Meskipun penggunaannya belum terlalu tinggi, namun penggunaan e-recruitment telah memberikan banyak kemudahan khususnya bagi para rekruter. Hal ini merupakan sebuah contoh implementasi nyata pemanfaatan teknologi yang efektif dan efisien untuk mendukung fungsi SDM pada perusahaan.Kesimpulan yang dapat diambil pada penelitian ini bahwa, otomatisasi manajemen fungsi sumber daya manusia menjadi sistem berbasis internet membutuhkan integrasi strategis manajemen sumber daya manusia dengan strategi perusahaan, struktur dan budaya perusahaan. Untuk mendukung hal tersebut PT. X mengedepankan implementasi knowledge management dalam bentuk training dan coaching guna menyiapkan organisasi yang berkualitas serta siap akan perubahan manajemen (change management).Kata Kunci: E-recruitment, Rekrutmen, Sumber Daya Manusia  
Analisis Kepuasan Konsumen Home Plate Coffee dalam Menyusun Formulasi Strategi Pemasaran Neysa, Talitha; Barkah, Cecep Safa’atul; Arianis Chan, Arianis; Tresna, Pratami Wulan
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 12, No 1 (2021): Jurnal Ilmu Manajemen dan Bisnis. Maret 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v12i1.31230

Abstract

Meningkatnya intensitas persaingan dan jumlah pesaing menuntut Home Plate Coffee untuk selalu memperhatikan kebutuhan dan keinginan serta berusaha memenuhi harapan konsumen dengan tujuan untuk memenuhi kepuasan konsumen. Penelitian ini dilakukan untuk menyusun formulasi strategi pemasaran dengan cara menganalisis kepuasan konsumen di Home Plate Coffee. Maka dari itu, untuk dapat mengetahui kepuasan konsumen, dilakukan survei terhadap 75 konsumen Home Plate Coffee. Berdasarkan hasil analisis mode pada skala likert, dapat disimpulkan bahwa mayoritas konsumen Home Plate Coffee tidak puas dengan varian menu yang tersedia, tidak puas dengan ketanggapan dan kecepatan pelayanan yang diberikan, dan mayoritas konsumen merasa ragu-ragu atau netral dalam petanyaan bahwa Home Plate Coffee sering memberikan diskon. Berdasarkan data tersebut, formulasi strategi yang penulis usulkan berdasarkan hasil wawancara, survei, serta berdasarkan hasil dari focus group discussion bersama dengan para praktisi adalah penambahan varian pada menu, melakukan identifikasi flow pelayanan yang bertujuan untuk mengetahui darimana masalah berasal, menambah jumlah SDM, memfasilitasi karyawan untuk bekerja cepat dengan peralatan dan perlengkapan yang menjunjang, dan yang terakhir adalah pemberian diskon kartu member dengan menghitung kunjungan.
PDC CORPORATE REBRANDING PROCESS TO BE CUSTOMBANDUNG Chan, Arianis; Eunike, Febe
Jurnal Manajemen Bisnis Vol 10, No 2: September 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10181

Abstract

The purposes of this research are to determine the stages of the corporate rebranding process of PDC to Custombandung. PDC is a custom merchandise business that provides various types of products that can be customized by consumers. The method used was descriptive qualitative. The techniques of collecting data used were the interview, observation, and literature study. According to the result of this research, Custombandung had done the corporate rebranding process well. First, the repositioning stage was done with changing the brand identity and expanding the market. Second, the renaming stage was done with changing the name from PDC to Custombandung. Third, the redesign stage was done by changing the visual elements, which were a logo, website, and social media appearance and packaging. Fourth, the relaunch stage was done for the internal stakeholders and the external stakeholders. This research concludes that the corporate rebranding process by Custombandung has been done well.
ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK SAMBAL KEMASAN UNTUK FORMULASI PERBAIKAN STRATEGI PRODUK Rahayu, Fitriani; Barkah, Cecep; Chan, Arianis; Tresna, Pratami Wulan
BISMA: Jurnal Bisnis dan Manajemen Vol 15 No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v15i1.21960

Abstract

Consumers have a high level of satisfaction with the quality of taste, flavour variants, packaging quality, price, and service quality of Sambel Gendang, while consumers have a low level of satisfaction with the level of spiciness of the product. This study aims to investigate the level of consumer satisfaction and formulate product strategy improvements to be proposed by considering customer satisfaction. Therefore, consumers can repurchase the products and become Sambel Gendang customers. This research uses descriptive analysis research with a quantitative approach. The population of this study was Sambel Gendang consumers. A total of 60 people were taken as samples by using probability sampling technique, and simple random sampling method. The results of this study revealed that 43.3% of respondents were satisfied with the taste quality, 41.7% were dissatisfied with the level of spiciness, 35% were satisfied with the flavour variant, 53.3% were satisfied with the packaging, 41.7% were satisfied with the price, 46.7% were satisfied with the service quality. The proposed marketing strategy by considering customer satisfaction is focused on product and promotion strategies to increase the sales market. Keywords: business, customer satisfaction, product, marketing strategies.
Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel Damayanti, Silvy; Chan, Arianis; Barkah, Cecep Safa'atul
Jurnal Ilmu Manajemen Vol 9, No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.829 KB) | DOI: 10.26740/jim.v9n3.p852-862

Abstract

Tour & Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is MyPangandaran. However, the growth of followers on the @mypangandarantours Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how MyPangandaran grows a positive brand image for followers of their Instagram account, @mypangandarantours. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. The method used in this research is quantitative with the type of associative survey research. The data technique uses analysis from observations, literature studies, interviews and questionnaires. The sample in this study was 96 followers of the @mypangandarantours Instagram account. The sampling technique used non-probability sampling, namely purposive sampling. The data analysis technique used simple linear regression analysis. This study indicates a significant influence of social media on the brand image of followers of the @mypangandarantours Instagram account, meaning that if the social media marketing variable is getting better, the brand image will be getting better.
ANALISIS PERSEPSI KONSUMEN DALAM MENYUSUN STRATEGI MENINGKATKAN KUALITAS PRODUK DI CAFE FEELTER Alia , Lily; Chan, Arianis; Barkah, Cecep Safa’atul; Tresna, Pratami Wulan
Ekonomi & Bisnis Vol 20 No 1 (2021): JURNAL EKONOMI BISNIS VOL 20 NO 1 JUNI 2021
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v20i1.4064

Abstract

Penelitian ini dilakukan untuk menganalisis persepsi konsumen terhadap harga, kualitas produk dan suasana di cafe Feelter. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan 65 responden yang pernah membeli dan datang ke cafe Feelter akan tetapi tidak datang kembali, dan menggunakan teknik judgemental sampling. Hasil penelitian menunjukkan bahwa berdasarkan nilai mean, persepsi pelanggan di Cafe Feelter terhadap kualitas produk masih kurang baik. Berdasarkan analisis button two boxes dapat diketahui bahwa persepsi konsumen terhadap kualitas produk adalah kurang baik karena mayoritas indikator menunjukan tidak puas dibanding sangat puas. Kata Kunci: Persepsi, Kualitas Produk.
Doctor Reisa's role as A Brand Ambassador for Dettol Azzahra, Farah Putri; Barkah, Cecep Safaatul; Chan, Arianis; Tresna, Pratami Wulan
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.41631

Abstract

Abstract. This journal measure effectiveness Doctor Reisa’s role as Brand Ambassador for Dettol. Measurement is done with survey to consumer based on consumer behavior and also based on theory of Brand Ambassador. This research created several conclusion based on analysis to consumer of Dettol. The object of this research is Dettol, a brand name which is an antiseptic liquid disinfectant manufactured by Reckitt Benckiser, one of the most popular healthcare products in the world and Doctor Reisa, an Indonesian doctor, actress, model, and presenter, also Head of Communications for the Task Force for the Acceleration of Handling COVID-19 in Indonesia. Doctor Reisa represent a work-mom with child and a credivility source. The measurement results can be consideration for choosing the right Brand Ambassador.Keyword. brand ambassador; dettol; credibility source
Co-Authors Achmad Noerkhaerin Putra Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Alexandri, M. Benny Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arif Hernowo Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Gessan Kurnia Dewi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ilham Ramadhan Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Kahfi, Arbi Abdul Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lina Auliana Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Ratih Purbasari Ratih Purbasari Reynaldi Eka Putra Ria Arifianti Rivani . Rivani Rivani Rivani Rivani SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin