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All Journal Journal of Secretary and Business Administration Jurnal Administrasi Profesional Jurnal Sekretaris & Administrasi Bisnis
Dandy Marcelino
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Green Purchase Intention Pada Konsumen Nutrifood di Bandung: Peran Environment Concern Dengan Mediasi Green Trust Dandy Marcelino
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 1 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.97 KB) | DOI: 10.31104/jsab.v4i1.152

Abstract

In recent years, global warming has been the subject of controversy and has also changed the rhythm of conservation on Earth. Based on this phenomenon, it will have an impact on the increasing number of companies in Indonesia that carry "Green Company" program which aims to reduce energy use and factory waste. This research will find how environment concern influence on green trust for Nutrifood Green Companies and how the impact on their green purchase intention for the future consumption. So it is hope, based on the results of this study, corporate management of Nutrifood will focus on environment concern factors to provide environmentally friendly and increase their market share. If the customer is trusted with the performance of green product from a green company, then the customer will most likely be intent to purchase the green product. The research method used in this study was a quantitative method by descriptive-causal approach, with Structural Equation Modeling (SEM) analysis technique using SMART PLS 2.0 software. The sampling method used was the accidental sampling with 400 respondents. The study results showed that contribution of Environment Concern (X) totally influenced which directly affected on Green Trust (Y) was 64,82%. The remaining 35,18% was influenced by other factors that cannot be explained in this study. Meanwhile, the contribution of Environment Concern (X) and Green Trust (Y) simultenously influenced on that directly affected Green Purchase Intention (Z) was 66,58%. The remaining 33,42% was influenced by other factors that cannot be explained in this study.
Analisis IPA Dalam Mengukur Kepuasan Pelanggan PT. Medion Ardhika Bhakti Berdasarkan Dimensi SERVQUAL Arafatur Rahmi; Astri Wulandari; Dandy Marcelino
Administratif Profesional Vol 1 No 02 (2020): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v1i02.3661

Abstract

Saat ini bisnis sedang dihadapkan pada kompetitifnya persaingan di tengah pelaku bisnis, di samping itu para pelaku usaha diharapkan mampu tetap bertahan di tengah perubahan yang penuh inovasi dan sangat pesat. Dengan komitmen serta pengalaman dalam menyediakan produk dengan kualitas tinggi guna memberikan kepuasan pelanggan. PT Medion Ardhika Bhakti juga telah dikenal sebagai perusahaan terkemuka yang memproduksi serta memasarkan produk farmasi, vitamin, vaksin. Berdasarkan data internal perusahaan, diketahui PT Medion Ardhika Bhakti Bandung mengalami penurunan indeks kualitas pelayanan pada periodik terakhir sebesar 3,05% di semester II-2019. Adapun tujuan dilakukan penelitian ini adalah untuk mengambil kebijakan dalam meningkatkan kualitas pelayanan yang diberikan PT Medion Ardhika Bhakti, dan mengetahui tingkat kepuasan pelanggan. Data didapat melalui kuesioner yang disebarkan terhadap 100 orang pelanggan PT Medion Ardhika Bhakti. Data dianalisis dengan menggunakan teknik deskriptif kuantitatif untuk mengetahui level kesenjangan (GAP) melalui bantuan analisis IPA (Importance Performance Analysis). Hasil riset ini menunjukkan tingkat kepuasan pelanggan PT Medion Ardhika Bhakti yang diukur melalui GAP antara kinerja dan harapan memperoleh nilai rata-rata kinerja 3,69, sedangkan rata-rata harapan sebesar 3,91. Berdasarkan hasil analisis IPA tersebut, maka dapat disimpulkan jika pelanggan sudah merasa puas namun masih ada atribut kualitas layanan yang perlu ditingkatkan dengan prioritas utama adalah fasilitas visual seperti aplikasi customer service sebagai penunjang proses pemberian pelayanan dengan cepat, dan kualitas pelayanan purna jual sehingga penelitian ini sangat membantu dalam membuat kebijakan di masa mendatang.
Green Purchase Intention Pada Konsumen Nutrifood di Bandung: Peran Environment Concern Dengan Mediasi Green Trust Dandy Marcelino
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 1 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i1.152

Abstract

In recent years, global warming has been the subject of controversy and has also changed the rhythm of conservation on Earth. Based on this phenomenon, it will have an impact on the increasing number of companies in Indonesia that carry "Green Company" program which aims to reduce energy use and factory waste. This research will find how environment concern influence on green trust for Nutrifood Green Companies and how the impact on their green purchase intention for the future consumption. So it is hope, based on the results of this study, corporate management of Nutrifood will focus on environment concern factors to provide environmentally friendly and increase their market share. If the customer is trusted with the performance of green product from a green company, then the customer will most likely be intent to purchase the green product. The research method used in this study was a quantitative method by descriptive-causal approach, with Structural Equation Modeling (SEM) analysis technique using SMART PLS 2.0 software. The sampling method used was the accidental sampling with 400 respondents. The study results showed that contribution of Environment Concern (X) totally influenced which directly affected on Green Trust (Y) was 64,82%. The remaining 35,18% was influenced by other factors that cannot be explained in this study. Meanwhile, the contribution of Environment Concern (X) and Green Trust (Y) simultenously influenced on that directly affected Green Purchase Intention (Z) was 66,58%. The remaining 33,42% was influenced by other factors that cannot be explained in this study.
Co-Authors Arafatur Rahmi Astri Wulandari