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All Journal Jurnal Kesehatan Masyarakat Jurnal Pengabdian UntukMu NegeRI SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prospect: Jurnal Pemberdayaan Masyarakat Jurnal Administrasi Profesional Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Bilangan: Jurnal Ilmiah Matematika, Kebumian dan Angkasa Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial JOURNAL SULTRA ELEMENTARY SCHOOL
Astri Wulandari
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PENINGKATAN MANAJEMEN USAHA BERBASIS CREATIVE PACKAGING PADA UMKM “BAKPIA IVAN” DI DESA JANTEN, YOGYAKARTA Rosalia Prismarini Nurdiarti; Astri Wulandari; Mutaqin Akbar
Jurnal Pengabdian UntukMu NegeRI Vol 3 No 2 (2019): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.415 KB) | DOI: 10.37859/jpumri.v3i2.1448

Abstract

“Bakpia Ivan", Small and Medium Business Unit is managed by family and hereditary manner, so that several times there are employee turnover and sometimes causes the production process to be slightly inhibited. Another thing that is a problem is the lack of awareness of the product packaging process (creative packaging) that is able to attract consumer interest and from the side of packaging security. This problem is linear unoptimal brand awareness and brand patent rights, so that when the product arrives at the reseller, the packaging is often replaced with other brands even though the contents are Bakpia Ivan. The purpose of this public service activity, first is to increase awareness of product packaging, positioning. Secondly, providing socialization and training about creative packaging, starting from the most basic capabilities. The method used in this activity is socialization and training. First, socializing and demonstrating how to begin packaging. Secondly, renew the logo design. Third, conduct social experiments related to logo renewal. The result of this activity is the acceptance of product packaging updates by the market so it can be expand sales and market segmentation. Second, the renewal of the logo / packaging design will be increasingly recognized and realized loyal consumers. Keywords: creative packaging, bakpia ivan, segmentation, positioning
ANALISIS RISIKO KESEHATAN LINGKUNGAN PAJANAN PARTICULATE MATTER (PM10) PADA PEDAGANG KAKI LIMA AKIBAT AKTIVITAS TRANSPORTASI (Studi Kasus : Jalan Kaligawe Kota Semarang) Astri Wulandari; Yusniar Hanani Darundiati; Mursid Raharjo
Jurnal Kesehatan Masyarakat (Undip) Vol 4, No 3 (2016): MEI
Publisher : Fakultas Kesehatan Masyarakat Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.112 KB) | DOI: 10.14710/jkm.v4i3.13481

Abstract

Kaligawe Street has the highest traffic density according to traffic survey on 2014 which is 6.819,35 passenger car unit/hour. This leading to the amount of emission particularly particulate matter. PM10 is a hazardous particulate which can cause various health problems to death. The estimates concentration of PM10 in 2014 has exceeded the threshold. Thus, it can leading to risk of health problems. The aim of this research is to ascertain the risk of health problems to cadger in Kaligawe Street due to PM10 exposure. This research is an analytical observational research with cross sectional plan and using the method of Environmental Health Risk Assessment. Population on this research are women cadger working in Kaligawe street totaling 53 person. Result obtained, the minimum concentration of PM10 is 41,97µg/Nm3, maximum 104.05 µg/Nm3, and the average 72,42 µg/Nm3. The result of univariate analysis showed 67,9% respondent have time exposure>8 hours/day, 94,3% have frequency exposure 350 days/year, and 73,6% have duration of time≥10 years. The calculation of RQ indicate the average of RQ in minimum concentration is 0,294, maximum concentration 0,728, and average concentration is 0,507. This value is less than 1 (RQ<1), thus, level of risk for women cadger is still safe. The value of RQ > 1 found in maximum concentration are 20,7% of respondent and 9,4% in average concentration. Estimates level of risk in average concentration is no longer safe in the following 15 years, and for maximum concentration is no longer safe in the following 5 years.
PELATIHAN DAN PENDAMPINGAN PENGUATAN STRATEGI PEMASARAN PADA UMKM DI DESA JONO KECAMATAN BAYAN KABUPATEN PORWOREJO Endah Pri Ariningsih; Astri Wulandari; Achmad Syaufiq; Danandra Dewi; Rama Dwi Nurivansah; Eva Elviana Rahmawati; Fani Nailil Muna; Raihan Daffa Ghifari; Taufik Faturacman; Nurani Syifa Wibowo; Triana Widayanti
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 1 (2023): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i1.13772

Abstract

ABSTRAKKKN Tematik sebagai salah satu jenis KKN bagi mahasiswa Universitas Muhammadiyah Purworejo memberikan kesempatan bagi dosen dan mahasiswa untuk melakukan salah satu Catur Dharma yaitu Pengabdian pada Masyarakat. KKN ini dilakukan di Desa Jono, Kecamatan Bayan, Kabupaten Purworejo yang sebagian masyarakatnya memiliki berbagai jenis usaha mikro kecil menengah (UMKM). Masyarakat desa yang memiliki UMKM mayoritas adalah orang tua yang belum dapat secara maksimal memanfaatkan teknologi untuk memasarkan produknya, sehingga keterjangkaun pemasarn produknya masih sangat terbatas. Tujuan dari pengabdian ini adalah  penguatan branding, serta mengembangkan dan meningkatkan pangsa pasar melalui berbagai media. Metode pelaksanaan dilakukan dengan sosialisasi, pelatihan dan pendampingan yang dilakukan dalam beberapa tahapan yaitu: tahap persiapan, pelaksanaan dan evaluasi. Hasil yang diperolah dari kegiatan pengabdian ini adalah UMKM memiliki merek dan adanya komunikasi pemasarn dengan berbagai media baik konvensional maupun digital melalui media sosial. Kata kunci: KKN tematik; branding; digital; media social; pangsa pasar ABSTRACTThematic KKN as a type of KKN for University of Muhammadiyah Purworejo provides an opportunity for lecturers and students to do one of the Catur Dharma, namely Pengabdian pada Masyarakat. This KKN was carried out in Jono Village, Bayan District, Purworejo Regency, where some of the people have various types of micro, small and medium enterprises (MSMEs). Villagers who have the majority of MSMEs are parents who have not been able to optimally utilize technology to market their products, so that the affordability of marketing their products is still very limited. The purpose of this service is branding training, as well as developing and increasing market share through various media. The implementation method is carried out by socialization, training and mentoring which is carried out in several stages, namely: the preparation, implementation and evaluation stages. The results obtained from this service activity are that MSMEs have a brand and have marketing communications with various media, both conventional and digital through social media. Keywords: thematic KKN; branding; digital; social media; market share
Analisis IPA Dalam Mengukur Kepuasan Pelanggan PT. Medion Ardhika Bhakti Berdasarkan Dimensi SERVQUAL Arafatur Rahmi; Astri Wulandari; Dandy Marcelino
Administratif Profesional Vol 1 No 02 (2020): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v1i02.3661

Abstract

Saat ini bisnis sedang dihadapkan pada kompetitifnya persaingan di tengah pelaku bisnis, di samping itu para pelaku usaha diharapkan mampu tetap bertahan di tengah perubahan yang penuh inovasi dan sangat pesat. Dengan komitmen serta pengalaman dalam menyediakan produk dengan kualitas tinggi guna memberikan kepuasan pelanggan. PT Medion Ardhika Bhakti juga telah dikenal sebagai perusahaan terkemuka yang memproduksi serta memasarkan produk farmasi, vitamin, vaksin. Berdasarkan data internal perusahaan, diketahui PT Medion Ardhika Bhakti Bandung mengalami penurunan indeks kualitas pelayanan pada periodik terakhir sebesar 3,05% di semester II-2019. Adapun tujuan dilakukan penelitian ini adalah untuk mengambil kebijakan dalam meningkatkan kualitas pelayanan yang diberikan PT Medion Ardhika Bhakti, dan mengetahui tingkat kepuasan pelanggan. Data didapat melalui kuesioner yang disebarkan terhadap 100 orang pelanggan PT Medion Ardhika Bhakti. Data dianalisis dengan menggunakan teknik deskriptif kuantitatif untuk mengetahui level kesenjangan (GAP) melalui bantuan analisis IPA (Importance Performance Analysis). Hasil riset ini menunjukkan tingkat kepuasan pelanggan PT Medion Ardhika Bhakti yang diukur melalui GAP antara kinerja dan harapan memperoleh nilai rata-rata kinerja 3,69, sedangkan rata-rata harapan sebesar 3,91. Berdasarkan hasil analisis IPA tersebut, maka dapat disimpulkan jika pelanggan sudah merasa puas namun masih ada atribut kualitas layanan yang perlu ditingkatkan dengan prioritas utama adalah fasilitas visual seperti aplikasi customer service sebagai penunjang proses pemberian pelayanan dengan cepat, dan kualitas pelayanan purna jual sehingga penelitian ini sangat membantu dalam membuat kebijakan di masa mendatang.
Media Multitasking and Performance of Executive Function Among Secondary-School Students in Indonesia Astri Wulandari; Donny Hendrawan
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 10, No 2 (2024): June
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i2.11657

Abstract

This study aims to examine the contribution of media multitasking in predicting the performance of executive function which covers inhibitory control, cognitive flexibility, and working memory among secondary-school students. This study used a quantitative approach with a cross-sectional study design. Research participants were secondary-school students aged 13 – 18 years who attended school in Jakarta, Bogor, Depok, Tangerang, and Bekasi areas (N = 192). Data were collected using convenience sampling. Media multitasking was measured through a media use questionnaire. EF components were calculated using a performance-based approach by employing the Go/No-Go Task for inhibitory control, the Dots-Triangle Task for cognitive flexibility, and the N-2-Back Task for working memory. All data were analyzed statistically by descriptive, assumption testing, and hierarchical regression analysis. The result shows that media multitasking only contributes significantly to predicting performance inhibitory control after controlling gender and age. However, media multitasking is not significantly associated with the performance of cognitive flexibility and working memory. This study found that the use of digital media is related to the ability of students to inhibit irrelevant stimuli in learning.
Packaging Labeling and Marketing Strategy for Lek Dodo Goat Milk Products in Sambiroto Hamlet, Purwomartani Village, Yogyakarta Kristina Andryani; Astri Wulandari; Felicciana Yayi Amanova
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Januari 2023
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v2i1.87

Abstract

Lek Dodo Goat Milk is a processed goat milk product with various flavors, such as strawberry, melon, grape, chocolate, and coffee. It is a family business product that began during the early days of the COVID-19 pandemic. So far, Lek Dodo Goat's Milk has attempted to package its product in an appealing manner, but its marketing strategy is still lacking because the product is not produced in large quantities or on a regular basis. Despite the fact that this product is considered segmented because not all consumers are accustomed to drinking goat milk, the Lek Dodo Goat Milk product has the potential and opportunity to be well received by consumers. Aside from production and human resources, there are other issues in the field of marketing. In this PKM, we provide solutions to problems by designing packaging labeling with a new concept that is expected to form a brand identity more quickly and synergize with the 5P marketing mix strategy, namely Product, Price, Process, Place, and People. This strategy is expected to help Lek Dodo Goat Milk satisfy customers in their target market, add value to their business, and become a differentiator from competitors in the future.
Analisis Kesulitan Belajar Mahasiswa pada Materi Teori Kebebasan Lintasan dalam Mata Kuliah Kalkulus Vektor Hilmi Atha Syafiq; Nurul Yulia Rizki Lubis; Astri Wulandari; Suci Dahlya Narpila
Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa Vol. 3 No. 3 (2025): Juni: Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bilangan.v3i3.609

Abstract

This study aims to analyze the forms of learning difficulties experienced by students in understanding the path independence theorem in the Vector Calculus course. The focus of the research is a group of students who had previously presented this material in class. Data were collected through a questionnaire containing both open- and close-ended questions to explore conceptual understanding, difficulties in distinguishing between conservative and non-conservative fields, and challenges in solving application problems. The analysis revealed that although students reported having a fair grasp of the basic concepts, they still expressed uncertainty in understanding the relationship between path independence and the conditions for conservative fields. Difficulties were also found in spatial visualization and in connecting concepts with the fundamental theorem of calculus. In addition, students showed a preference for worked example problem sets and visual learning media as the most effective learning supports. These findings indicate the need for an interactive, contextual, and visually supported instructional approach to enhance students’ conceptual understanding and application skills related to this topic.
PUBLIC OPINION FORMATION TOWARD THE FREE NUTRITIOUS MEALS PROGRAM ON SOCIAL MEDIA ‘X’: A STUDY DURING THE PRABOWO-GIBRAN ADMINISTRATION Bilqis Rizki Vinaya; Astri Wulandari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3508

Abstract

Public opinion encompasses the views, attitudes, and collective reactions of society toward an issue in the public sphere. In the digital era, social media facilitates rapid interaction and information exchange, enabling public opinion to form and spread quickly through online discussions. One of the most discussed public issues in Indonesia is the Free Nutritious Meals Program (MBG), launched during the Prabowo-Gibran administration. The program sparked significant attention and conversations, especially on the platform ‘X’. Although the policy was introduced with positive intentions, such as reducing malnutrition and supporting local farmers, it also raised concerns related to budget, implementation quality, and readiness. This study uses a descriptive quantitative method through an online survey to explore how the public perceives the MBG program on platform ‘X’. A total of 400 respondents were selected using purposive sampling. The questionnaire was based on Abelson’s public opinion theory, covering belief, attitude, and perception. The findings indicate that public opinion on platform ‘X’ leans toward cautious or passive disagreement. Most respondents recognize the good intentions behind the program but remain sceptical about its execution and long-term sustainability. Average scores for belief, attitude, and perception dimensions fall below the threshold of strong agreement. In conclusion, the MBG program is yet to gain widespread public trust on social media. Although not fully rejected, the program’s reception reflects ongoing critical evaluation and hesitant support from users, shaped by both its perceived shortcomings and the dynamic public discourse occurring online.
Pengukuran Efektivitas Marketing Communication PT Xl Axiata Lazuardy, Ilham; Astri Wulandari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.935

Abstract

PT XL Axiata, as a telecommunications company, has a mission to provide the best for customers in terms of products, services, technology, and value for money. One of the company's strategies in improving marketing communications and fulfilling XL customers' data needs is through the launch of Akrab data package. In this context, the activities carried out by PT XL Axiata's Integrated Marketing Communications, particularly the sale of the Akrab data package, have an important role in meeting the needs of people who are looking for affordable and competitive communication packages. The positive response from the public towards this program can largely be attributed to the efforts of Integrated Marketing Communications in selling the Akrab data package. This research uses Descriptive Qualitative method with case study analysis to describe and summarize various conditions, situations, and social phenomena that occur at PT XL Axiata as the object of research. Data were collected through interviews, and data processing using a triangulation approach, with inductive data analysis. The results of this study are communication carried out by XL resulting in Positive Brand Awareness, Structured and Responsive Communication, Increased Sales and Customer Satisfaction.
Pengaruh Brand Image dan Customer Experience Terhadap Customer Satisfaction: Survei pada Outlet J.CO Donuts Buah Batu, Kota Bandung Tahun 2025 Gledis Anjara Sesa; Astri Wulandari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7683

Abstract

Era globalisasi telah mempercepat pertumbuhan industri dan bisnis, termasuk dalam sektor makanan dan minuman seperti J.CO Donuts. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek (brand image) dan pengalaman pelanggan (customer experience) terhadap kepuasan pelanggan (customer satisfaction) pada outlet J.CO Buah Batu, Kota Bandung. Pendekatan kuantitatif digunakan dengan metode survei melalui penyebaran kuesioner secara daring kepada pelanggan J.CO Buah Batu. Penelitian ini mengadopsi metode deskriptif kuantitatif untuk memperoleh data numerik dan menggambarkan kondisi yang sebenarnya. Hasil yang diharapkan dapat memberikan wawasan bagi manajemen J.CO dan pelaku bisnis lainnya dalam membangun citra merek yang kuat dan memberikan pengalaman positif demi meningkatkan kepuasan pelanggan serta mempertahankan loyalitas di tengah persaingan bisnis yang ketat.
Co-Authors Achmad Syaufiq Arafatur Rahmi Bilqis Rizki Vinaya Cindy Mei Yana Munthe Danandra Dewi Dandy Marcelino Endah Pri Ariningsih Eva Elviana Rahmawati Fani Nailil Muna Felicciana Yayi Amanova Gledis Anjara Sesa Hendrawan, I Gede Donny Hilmi Atha Syafiq Kristina Andryani Lazuardy, Ilham Mursid Raharjo Mutaqin Akbar Nurani Syifa Wibowo Nurdiarti, Rosalia Prismarini Nurul Yulia Rizki Lubis Raihan Daffa Ghifari Rama Dwi Nurivansah Revina Maulida Sintia Dwi Anggring Siti Maysarah Suci Dahlya Narpila Taufik Faturacman Triana Widayanti Yusniar Hanani Darundiati