Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Kreatif Santri : Jurnal Ekonomi dan Keuangan Islam MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Syofiah Harahap
Universitas Islam Negeri Sumatera Utara
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Pemanfaatan Media Sosial Sebagai Strategi Promosi Dan Pemasaran Bisnis Rumahan “ Buket Novi Sari ” Syofiah Harahap
Jurnal Ekonomi dan Kewirausahaan Kreatif Vol 6 No 2 (2021): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi NU Trate Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.403 KB)

Abstract

Home business is one type of micro and small business (MSME) which is seen from its economic scale which is still low but is able to become one of the important parts in the economy of a country with the number of home businesses currently very large and dominant. The purpose of this study was to find out and analyze the use of social media as a promotion and marketing strategy by the "Novi Sari" bouquet home business located on Jl. Surapati lk. Lll Ps. Sibuhuan. This scientific article focuses on the Promotion and Distribution strategies employed by this home business. This analysis method is an interview observation research where the author collects and records data directly to the location of this business, and conducts direct interviews with sources. The results of the analysis of the use of social media as promotion and marketing by the bouquet home business "Novi Sari" located on Jl. Surapati lk. Lll Ps. This Sibuhuan. Based on the results of observations, it can be said that there are several stages that affect the success of promotion and marketing strategies through social media, namely (1) Creating a special account (2) Utilizing all social media features (3) Daily updates (4) Product descriptions (5) Utilizing hashtags from buyers (6) Fast and friendly service (7) Make discounts or discounts (8) Give bonuses for every purchase (9) Make honest ads (10) On testimonials from customers. Keywords: social media, promotion, marketing, Usaha rumahan merupakan salah satu jenis usaha mikro kecil menengah ( UMKM ) yang yang jika dilihat dari skala ekonominya yang masih termasuk rendah tetapi mampu menjadi di satu diantara bagian penting dalam perekonomian suatu negara dengan jumlah usaha rumahan saat ini sudah sangat besar dan dominan. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis seputar pemanfaatan media sosial sebagai strategi promosi dan pemasaran oleh bisnis rumahan buket ”Novi Sari” yang berlokasi di Jl. Surapati lk. Ill Ps. Sibuhuan. Artikel ilmiah ini terfokus kepada strategi promosi dan Pemasaran yang dipakai oleh bisnis rumahan ini. Metode analisis ini adalah menggunakan penelitian observasi wawancara dimana penulis melakukan pengumpulan dan pencatatan data dengan tinjauan langsung ke lokasi bisnis ini, dan melakukan wawancara secara langsung dengan narasumber. Hasil dari analisis pemanfaatan media sosial sebagai strategi promosi dan pemasaran oleh bisnis rumahan buket “Novi Sari” yang berlokasi di Jl. Surapati lk. Ill Ps. Sibuhuan ini. Berdasarkan hasil observasi dapat disimpulkan bahwa ada beberapa tahapan-tahapan yang mempengaruhi berhasilnya strategi promosi dan pemasaran melalui media sosial yaitu (1) Membuat akun khusus bisnis (2) Memanfaatkan semua fitur medsos (3) Update setiap hari (4) Description product (5) Memanfaatkan hashtag dari pembeli (6)Pelayanan yang cepat dan ramah (7) Melakukan diskon atau potongan harga (8) Memberikan bonus setiap pembelian (9) Buat iklan yang jujur (10) Tunjukkan testimoni dari pelanggan. Kata kunci : media social, promosi, pemasasaran
Analisis Penerapan dan Implementasi Prinsip-Prinsip Good Corporate Governance Syariah Di Perbankan Syariah Muhammad Iqbal; Aldi Bastian; Iftasya Ainul Hafsah Sabran; Syofiah Harahap
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Februari : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i1.275

Abstract

This article discusses the pivotal role of Good Corporate Governance (GCG) Sharia in governing the Islamic banking sector, emphasizing ethical principles and Sharia values. The research employs a comprehensive evaluation using secondary data collection methods, specifically library research and internet searches. Data were extracted from journals and articles focusing on GCG. The assessment reveals that Islamic banks have generally implemented GCG principles such as accountability, transparency, fairness, and compliance with Sharia law effectively. However, the study identifies areas for improvement, particularly in comprehensive application of Sharia principles and more effective risk management. Instances of personal involvement within Islamic banking institutions underscore the need for enhanced adherence to these principles to uphold ethics and sustainability. Therefore, this article underscores the significance of a profound understanding and effective implementation of GCG Sharia principles within the operational framework of Islamic banking in Indonesia.
Analisis Penerapan Manajemen Risiko dalam Meminimalisir Fraud pada PT. Bank Sumut Syariah Kantor Cabang Pembantu Karya Syofiah Harahap
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1035

Abstract

This research aims to find out how risk management is implemented to minimize fraud at Bank Sumut Syariah Karya sub-branch office. Fraud is a deviant act carried out by parties within the bank or outside the bank with the aim of taking advantage of themselves or a certain group of groups, this is the background to the importance of implementing good and correct risk management to reduce acts of fraud. This research uses a qualitative descriptive approach. The data collection technique was carried out using triangulation (a combination of observation, interviews, documentation). The data in the research is secondary data obtained from various references, including OJK regulations. books, journals and so on. Then analyze it through data reduction, triangulation, and making conclusions. The research results show the form of fraud risk in the financing, operational and compliance processes at PT. Bank Sumut Syariah Karya sub-branch office, namely, guaranteeing collateral that does not belong to prospective customers in the financing process, employee errors in filling in the customer's ATM nominal that occur during the operational process and employees who violate/violate existing rules in the company as one form of risk that arises. occurs at compliance risk. Factors causing fraud at PT. Bank Sumut Syariah sub-branch office works, namely: Governance system, lack of supervision, and employee integrity. Implementation of risk management at PT. Bank Sumut Sayariah Karya sub-branch office has implemented well the standards set by POJK No.65/POJK.03/2016 article 3 concerning the implementation of risk management for sharia commercial banks and sharia business units, through several stages, namely: risk identification, Risk measurement, risk monitoring, and risk control.
Co-Authors Aldi Bastian Iftasya Ainul Hafsah Sabran Muhammad Iqbal