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All Journal Public Corner Jurnal Penelitian Manajemen Terapan (Penataran) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen International Journal of Applied Finance and Business Studies Jurnal Ekonomi dan Kewirausahaan Kreatif Alamtana
Uswatun Khasanah
Sekolah Tinggi Ilmu Ekonomi NU Trate Gresik
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Inspirasi Ekonomi : Jurnal Ekonomi Manajemen

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BRAND IMAGE, PRODUCT QUALITY, AND CUSTOMER PERCEIVED VALUE TO INCREASE CONSUMER SATISFACTION AT THE BO5 PERFUME GROCERY STORE Mufarokhah, Nur; Khasanah, Uswatun; Aji, Susilo
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 6 No. 2 (2024): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v6i2.7181

Abstract

This study aims to see the influence of brand image, product quality, and customer perceived of value in increasing Consumer Satisfaction. Sampling uses Proportional Stratified Random Sampling. The sample taken used as many as 100 respondents who had bought products at the BO5 Perfume Gresik Shop more than once. The method used in this study uses a quantitative method. The type of data used is primary data. The data collection method uses a questionnaire and is processed using the SmartPLS 4 analysis tool. The data analysis technique uses SEM (Structural Equation Modeling). The results of this study show that Brand Image has a positive and significant effect on Consumer Satisfaction, Product Quality has a negative and insignificant effect on Consumer Satisfaction, Customer Perceived Value has a positive and significant effect on Consumer Satisfaction. This research is intended to provide suggestions and input to the BO5 Perfume Gresik Shop in order to increase Satisfaction and Loyalty in consumers.
THE ‘SLIPPERY SLOPE FRAMEWORK’ APPROACH: FEARS AND CARES THAT AFFECT VOLUNTARY TAX COMPLIANCE Khasanah, Uswatun; Tofan, Ali; Mufarokhah, Nur; Zainab; Vitriya, Rezza
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 6 No. 4 (2024): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v6i4.8340

Abstract

We conducted research on the role of tax audits, rewards, and tax socialization on voluntary tax compliance. Referring to the theory of taxpayer behavior 'slippery slope theory' which predicts tax compliance behavior at KPP Pratama Kepanjen. This study uses a fear approach that is reflected in tax audits and a caring approach that is reflected in rewards and tax socialization. The results of the study show that voluntary tax compliance will increase if taxpayers have the possibility to conduct a tax audit from the authority. Different results are shown by rewards that have no effect on voluntary tax compliance. Meanwhile, tax socialization can increase voluntary tax compliance.
Co-Authors Aji, Susilo Ali Taufan Al’Asqolaini, Muchsin Zuhad Choiri . Choiri Choiri Choiri Choiri Kholifatul Akbariyah Muchsin Zuhad Al'asqolaini Nur Farida Nur Mufarokhah Rezza Fitriya Rezza Vitriya Roshidah, Ilya Susilo Aji Susilo Aji Tofan, Ali Vitriya, Rezza Zahroh, Riris Amaliatus zainab Zainab zainab , Zainab Zainab Zainab Zainab Zainab Zainab