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All Journal Setrum : Sistem Kendali-Tenaga-elektronika-telekomunikasi-komputer KOMPUTIKA - Jurnal Sistem Komputer Muria Jurnal Layanan Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi Manajemen Akuntansi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Jurnal Pajak dan Analisis Ekonomi Syariah Nusantara Mengabdi kepada Negeri Jurnal Bisnis, Ekonomi Syariah dan Pajak International Journal of Economics and Management Research
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Hacking Marketing Recovery Potential through the Educational Marketing Dimension Using a Fishbone Diagram Agam Amintaha; Supriyono Supriyono; Sutono Sutono
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.812

Abstract

This study is driven by the stagnation in student enrollment at a creative industry-based school that offers strong differentiation but has not effectively optimized its educational marketing strategy. The primary objective is to analyze the factors contributing to the stagnation and to develop a marketing recovery model grounded in educational marketing dimensions. The study utilizes a Fishbone Diagram to explore elements such as social media promotion, animation film works, facilities and infrastructure, and the curriculum. A descriptive qualitative approach is employed, utilizing in-depth interviews, observation, and documentation. The data analysis involves data reduction, data display, and conclusion drawing with cause-and-effect mapping. The results highlight that the primary cause of stagnation is the lack of synergy between the educational marketing dimensions. An integrative model that leverages creative differentiation is proposed as a strategic solution to revitalize marketing efforts and enhance student enrollment. This research provides actionable insights for improving the marketing strategy of the school.
PENGARUH SOSIAL MEDIA DAN PENGALAMAN MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN SEBAGAI VARIABEL INTERVENING Sulthan Aghni Muhammad; Sunarno Sunarno; Sutono Sutono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6429

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial dan pengalaman merek terhadap loyalitas merek melalui kepercayaan merek sebagai variabel intervening, dengan studi pada konsumen brand fashion H&M. Fenomena loyalitas merek dalam industri fast fashion menjadi isu penting karena persaingan yang semakin ketat, terutama dengan adanya peran media sosial dan pengalaman merek dalam membangun hubungan konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei. Sampel penelitian sebanyak 168 responden diperoleh melalui purposive sampling, yaitu konsumen yang pernah berbelanja produk H&M dan mengikuti akun media sosial merek tersebut. Pengumpulan data dilakukan dengan kuesioner terstruktur, sedangkan analisis data menggunakan Structural Equation Modeling (SEM) dengan software AMOS versi 24. Hasil penelitian menunjukkan bahwa pemasaran media sosial berpengaruh positif dan signifikan terhadap kepercayaan merek, namun tidak memiliki pengaruh langsungnya terhadap loyalitas. Sebaliknya, pengalaman merek berpengaruh positif baik terhadap kepercayaan maupun loyalitas merek. Kepercayaan merek terbukti menjadi prediktor paling kuat dalam meningkatkan loyalitas, serta berperan penting sebagai variabel mediasi yang menghubungkan pengaruh pemasaran media sosial dan pengalaman merek terhadap loyalitas. Dengan demikian, loyalitas konsumen H&M lebih banyak dibentuk melalui penguatan kepercayaan yang didasari pengalaman nyata dan interaksi positif di media sosial. Implikasi penelitian ini menegaskan pentingnya strategi pemasaran berbasis digital yang tidak hanya berfokus pada penyampaian informasi, tetapi juga membangun interaksi yang autentik. Selain itu, konsistensi pengalaman konsumen yang menyenangkan, kredibilitas merek, serta nilai keberlanjutan yang dijunjung H&M menjadi faktor kunci dalam menciptakan kepercayaan dan loyalitas jangka panjang.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM), KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS MELALUI KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Novan Ansya; Agus Sunarno; Sutono Sutono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6479

Abstract

Studi ini difokuskan pada pengujian keterkaitan antara penerapan CRM, mutu layanan, serta reputasi perusahaan dengan tingkat kepuasan dan loyalitas nasabah di PT. BPR BKK Jepara. Rumusan masalah yang diangkat menitikberatkan pada sejauh mana dimensi-dimensi tersebut mampu membentuk kepuasan yang kemudian berimplikasi pada kesetiaan nasabah. Penelitian dilaksanakan dengan paradigma kuantitatif, menggunakan survei kuesioner terhadap 180 nasabah kredit yang dipilih melalui teknik purposive sampling. Analisis data dilakukan dengan pendekatan SEM berbantuan AMOS untuk menilai hubungan kausal dan menguji kesesuaian model. Temuan empiris memperlihatkan bahwa CRM, kualitas pelayanan, dan citra perusahaan memiliki pengaruh positif signifikan terhadap kepuasan. Selanjutnya, kepuasan terbukti menjadi determinan signifikan bagi loyalitas sekaligus bertindak sebagai variabel mediasi yang memperkuat pengaruh faktor-faktor independen. Model penelitian yang dibangun memenuhi kriteria goodness of fit dan menjelaskan 72,9% variasi loyalitas, sedangkan 27,1% sisanya dipengaruhi variabel eksternal yang tidak tercakup dalam kerangka penelitian. Keseluruhan hasil ini menegaskan bahwa penguatan hubungan dengan nasabah, pemberian layanan yang adaptif, serta pengelolaan citra yang baik merupakan strategi krusial bagi BPR dalam mempertahankan loyalitas nasabah dan meningkatkan daya saing di sektor perbankan.
Peningkatan Manajemen dan Sustainable pada Kelompok Mitra Usaha Keripik Tempe Rahayu Mandiri Desa Langse PATI Guna Kompetitif di Pasar Oleh-Oleh Wisata Nasional Agung Subono, SE., M.Si; Kertati Sumekar; Taufiq Hidayat; Sutono Sutono
Muria Jurnal Layanan Masyarakat Vol. 6 No. 2 (2024): September 2024
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v6i2.13451

Abstract

This community service aims to support creative economy programs and open employment opportunities through food products in UMKM /MSME. This PKM collaborates with the Rahayu Mandiri Tempe Chips Business Partner Group as partner 1 and Winong Pati Tempe Craftsmen as partner 2. Management and sustainability issues are still not optimal so they require TQM (total quality management) and Applied Technology (teknologi terapan). This service method involves interviewing and providing the necessary training so that PKM products increase their long-term profits and are able to compete with national souvenir food products. Output Results: meet Production Standards for MSME level that have been registered in Pati Regency; Meet the Wage Standards for employees according to the UMR of Pati Regency. Meet licensing standards related to PIRT (pangan industri rumah tangga), or home industrial food, where products are tested in the laboratory for nutritional content. Meet business environmental standards with minimal waste.
Distribusi Zakat dalam Menumbuhkan Kesejahteraan Masyarakat Sidowungu Gresik Jawa Timur Sutono Sutono; Ayu Rosalia Indah
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i4.1452

Abstract

Welfare for the poor is the most important topic in improving citizens. Islam as Ad-diin has offered several teachings for humans that apply universally with two dimensional characteristics, namely happiness and well-being in life in this world and in the hereafter. In the concept of the modern world, welfare is a condition where a person can fulfill basic needs, be it the need for food, clothing, shelter, clean drinking water as well as the opportunity to continue education and have adequate work that can support the quality of life so as to have a social status that leads to the same social status as other citizens. ZIS as an extension of the government in helping the needs of the poor with the aim of improving the welfare of the community who initially as zakat recipients turned into zakat givers, so that later the funds used will be evenly distributed and felt by the wider community. as well as purifying assets that may be accidentally mixed with assets that are forbidden for consumption. The urgency of ZIS in Sidowungu is one of the main elements of effective and efficient zakat management in order to realize the welfare of the community. As for the discussion of this article about the welfare pattern for the poor as the process of distributing ZIS funds in Sidowungu Village. The method used in this article is a quantitative approach. The subjects of this study were 165 poor people in Sidowungu Village, while the sample size was 65 poor people using probability sampling. The results of the study, processed using the PASW SPSS 23 for Windows program, showed that partial test results for H0 were rejected and H1 was accepted if the calculated t value was greater than the table t value or the sig value was less than 0.05. This means that the distribution of funds partially affected the welfare of the poor in Sidowungu Village. The magnitude of the influence between variables can be seen from the coefficient of determination of 0.079, meaning that 79.0% of the welfare of the poor in Sidowungu Village was influenced by the distribution of ZIS funds, while the remaining 21.0% was influenced by other variables not included in this study.
Co-Authors Ach Kusnan Arif Ach. Kusnan Arif Achmad Khusnan Arif Agam Amintaha Agung Subono, SE., M.Si Agus Sunarno Akmad Kusnan Arif Ayu Rosalia Indah Febri Rahmah Gilbert Daniel Ricardo Kertati Sumekar Mochamad Fajar Wicaksono Mochammad Rifqi Firmansyah Novan Ansya Rizaldy Ardiansyah Sulthan Aghni Muhammad Sunarno Handoyo Sunarno Sunarno Supriyono Supriyono Taufiq Hidayat