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All Journal Jurnal Ekonomi Integra Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi
Steven Steven
Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA WOM (WORD OF MOUTH) (SURVEY PADA PELANGGAN OJEK ONLINE MAXIM DI KOTA PONTIANAK) Steven Steven
Jurnal Ekonomi Integra Vol 10, No 1 (2020): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v10i1.135

Abstract

Brand image, price, and good customer value, of course, have an impact on customer satisfaction. If the customer is satisfied with the services or products provided, of course, will recommend services and products purchased or used will create positive Wom. This study wants to prove the effect of each variable is brand image, price perception, customer value, and customer satisfaction as an intervening variable to Wom users of Maxim online transportation services in Pontianak. Based on previous research and linked to supporting theories put forward by experts using SPSS as a statistical data processing device. This type of research is associative research. In this study, researchers used a nonprobability sampling technique because the researcher did not know the total number of members of the population under study. While the sampling technique used in this study was accidental sampling. Whereas the sample population numbered 100 people, with data analysis techniques using Path Analysis. Based on data processing using path analysis, it is evident that brand image, price perception, customer value affect customer satisfaction, and customer satisfaction also has a positive and significant effect on Wom with customer satisfaction as an intervening variable.
ANALISIS KEPUASAN KERJA KARYAWAN PADA PT ADITYA AGROINDO GROUP (KUALA HULU CENTRAL) KABUPATEN KETAPANG Steven Steven; Angelina Fitria Rina Sari
JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi Vol. 2 No. 2 (2022): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.171 KB) | DOI: 10.52300/jemba.v2i2.7129

Abstract

Basically every company must attach importance to employee job satisfaction, this is done to achieve a target and the results desired by the company. The purpose of this study was to determine employee job satisfaction. The population in this study were employees of PT. Aditya Agroindo Group, totaling 96 people. While the sample method used in this study is saturated sampling or census. Saturated sampling or census is a sampling technique when all members of the population are sampled. Another term for saturated sampling is census. The result of this research is the level of job satisfaction of employees at PT. Aditya Agroindo Group Kualan Hulu Tengah is included in the satisfied category, this can be seen from the achievement of scores obtained from questionnaires distributed to employees
Co-Authors Angelina Fitria Rina Sari