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All Journal AFEBI Management and Business Review International Journal Management and Economic (IJME)
Lizar Alfansi
University of Bengkulu
Economics, Econometrics & Finance

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The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty Jojor Marintan Silalahi; Lizar Alfansi; Akram Harmoni Wiardi
AFEBI Management and Business Review Vol 1, No 1 (2016)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.338 KB) | DOI: 10.47312/ambr.v1i1.27

Abstract

study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services. The airways companies applied loyalty programs as a trend. The purpose of the loyalty programs is to encourage the loyalty of the customers. The purpose of this study is to analyze the influence of brand affection and loyalty programs on brand trust and loyalty among GarudaMiles members. Primary data were collected through a survey. Data collected by online quistionnaire through social media and resulting 171 processable questionnaire. Data were analysed using confirmatory factor analysis and structural equation modelling. Confirmatory factor analysis within structural equation modeling were carried out to assess adequacy of the measurements and validity of the model. We found that brand affection is not significantly influence customer loyalty; brand affection significantly influence brand trust; and brand trust significantly influence customer loyalty. This result indicate that brand affection has an indirrect effect on loyalty, it’s mediated by brand trust. Loyalty program is not significantly effect brand trust, it has direct effect on loyalty. It’s become clear that only brand trust mediates the relationship of brand affection and loyalty. The customers of the airways companies tend to be loyal because of the loyalty programs applied by the airways companies. These finding add performance effectiveness and long-term relationships with customers in airlines industry to the factors needed to respond to the highly competitive situation at present, which will be even more important with the ASEAN Economic Community in 2015.Keywords: Brand Affection, Brand Trust, loyalty, Loyalty Program
The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty Jojor Marintan Silalahi; Lizar Alfansi; Akram Harmoni Wiardi
AFEBI Management and Business Review Vol. 1 No. 1 (2016): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v1i1.27

Abstract

study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services. The airways companies applied loyalty programs as a trend. The purpose of the loyalty programs is to encourage the loyalty of the customers. The purpose of this study is to analyze the influence of brand affection and loyalty programs on brand trust and loyalty among GarudaMiles members. Primary data were collected through a survey. Data collected by online quistionnaire through social media and resulting 171 processable questionnaire. Data were analysed using confirmatory factor analysis and structural equation modelling. Confirmatory factor analysis within structural equation modeling were carried out to assess adequacy of the measurements and validity of the model. We found that brand affection is not significantly influence customer loyalty; brand affection significantly influence brand trust; and brand trust significantly influence customer loyalty. This result indicate that brand affection has an indirrect effect on loyalty, it’s mediated by brand trust. Loyalty program is not significantly effect brand trust, it has direct effect on loyalty. It’s become clear that only brand trust mediates the relationship of brand affection and loyalty. The customers of the airways companies tend to be loyal because of the loyalty programs applied by the airways companies. These finding add performance effectiveness and long-term relationships with customers in airlines industry to the factors needed to respond to the highly competitive situation at present, which will be even more important with the ASEAN Economic Community in 2015.Keywords: Brand Affection, Brand Trust, loyalty, Loyalty Program
STRATEGY FOR COACHING AND DEVELOPMENT OF SPORTS ACHIEVEMENT BRANCHES IN SUPPORTING THE SUCCESSFUL IMPLEMENTATION OF THE NATIONAL SPORTS GRAND DESIGN (DBON) IN BENGKULU PROVINCE Atisar; Lizar Alfansi; Slamet Widodo; Muhartini Salim
International Journal Management and Economic Vol. 3 No. 2 (2024): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i2.1322

Abstract

The purpose of this study is to identify internal and external factors and formulate strategies for coaching and developing superior sports achievements in Bengkulu Province. This research is a design of survey research, which is research that takes samples from a population that uses questionnaires as a data collection tool. The design of data used is primary data obtained through questionnaires. The research samples are some of the stakeholders of coaching and developing leading sports in Bengkulu Province such as the Indonesian National Sports Committee (KONI) Bengkulu, Youth and Sports Office, Sports Coaches, Sports Athletes, Sports Observers, Sports Industry and Sports Society in Bengkulu totaling 80 people. The sampling method used purposive sampling. The data analysis methods used are descriptive analysis, SWOT analysis and qualitative analysis. Based on the results of data analysis, it is known that: the Evaluation of internal factors (IFAS) and external factors (EFAS) to obtain strategies for coaching and developing regional leading sports in Bengkulu Province in supporting the successful implementation of DBON is an S-O strategy (aggressive strategy), namely: (a) Fostering public interest in sports through sports promotion efforts (S2;O2); (b) Coaching athletes in community sports clubs through the provision of coaching budgets (S4;O2); (c) Conduct regular coordination and coaching between the management and athletes of each sport and involve the sports community (S2;O4) and (d) Provide planned awards to sportsmen so that sports become a profession (S4;O4).
Co-Authors Akram Harmoni Wiardi Atisar Jojor Marintan Silalahi Muhartini Salim Slamet Widodo