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All Journal AFEBI Management and Business Review JURNAL EKONOMI SYARIAH
Yusuf Abdullah
Universitas Siliwangi Tasikmalaya
Economics, Econometrics & Finance

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Servicescape and Group References in Determining Hedonic Value and Its Implication on Impulsive Buying Aa Willy Nugraha; Yusuf Abdullah
AFEBI Management and Business Review Vol 5, No 2 (2020)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i2.325

Abstract

Consumer decision in purchasing product generally depend on his/her needs. The impulsive buying as the purchasing activity, in contrast, was based on the emotional encouragement. In the other hand, customer got pleasant experiences after purchasing that product spontaneously. That is a hedonic value which is customer circumstances encouraging buying decision. This study objectives were to know whether the servicescape and reference group could be determinant factors of hedonic value and impulsive buying activity in Plaza Asia Tasikmalaya. This study was quantitative research, a statistical datas based, with survey method approach. The data collected was by fulfiling questionnaire by respondent with convenience sampling technique. This sampling technique is a type of no-probability sampling method which the sample method is taken from a group of people easy to contact or reach. The literature studies also applied to enrich the explanation of the variables analyzed. The sample size was 300 visitors of Plaza Asia Tasikmalaya. The sample size was counted by 15 times of the number of observed variables. Then, the data was analyzed directly and indirectly using the Structural Equation Modeling (SEM) technique. This analysis technique was many advantages, were analyzing not only the latent variables but also its observed variables. The analysis was including normality testing, goodness of fit analysis. The result indicated that the determinant factors of hedonic value included servicescape and reference group were affected it signicifantly and had implication on impulse buying. Thus, the hedonic value of consumer in buying product in Plazaz Asia was affected partially and simultaniously by servicescape and reference group.
IMPLEMENTASI AKUNTABILITAS BERDASARKAN PADA PERSPEKTIF SHARIA ENTERPRISE THEORY (Studi Kasus pada Koperasi Syariah Mumtaz Tasikmalaya) Yusuf Abdullah; AA WILLY NUGRAHA
JURNAL EKONOMI SYARIAH Vol 5, No 2 (2020): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v5i2.2073

Abstract

Akuntabilitas merupakan bentuk pertanggungjawaban yang harus dipenuhi oleh setiap organisasi/perusahaan. Konsep akuntabilitas penting untuk dilaksanakan tidak hanya terhadap pemegang saham maupun dewan pengawas (direct stakeholder) melainkan terhadap semua pihak yang terlibat, baik itu karyawan maupun nasabah. Koperasi syariah sebagai salah satu lembaga keuangan mikro memiliki peran yang penting dalam pendanaan maupun investasi anggota koperasi, baik itu dari pelaku UMKM dan individu sesuai dengan ketentuan syariat Islam. Sebagai suatu lembaga, koperasi syariah memiliki akuntabilitas yang harus dipenuhi oleh manajemen sebagai tanggung jawab terhadap anggota koperasi maupun pemegang saham atas amanah yang diberikan dengan melakukan pelaporan hasil kinerja secara periodik serta pemenuhan hak dan kewajiban para pemangku kepentingan. Mengacu pada sistem syariat Islam, akuntabilitas koperasi syariah Mumtaz Tasikmalaya diimplementasikan dengan perspektif Sharia Enterprise Theory (SET) yang merupakan trilogi akuntabilitas, yaitu bentuk akuntabilitas terhadap Tuhan, manusia dan alam/lingkungan. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus pada salah satu koperasi syariah di Kota Tasikmalaya. Teknik pengumpulan data dilakukan dengan melakukan wawancara secara mendalam terhadap pengelola koperasi. Hasil studi menunjukkan bahwa koperasi syariah Mumtaz Tasikmalaya mengimplementasikan akuntabilitas berdasarkan Sharia Enterprise Theory dengan memenuhi kewajibannya terhadap Tuhan (spiritual), manusia (ekonomi dan sosial), dan alam (ekologi) dengan melaksanakan beragam aktifitas sesuai dengan ketentuan syariat Islam.
Servicescape and Group References in Determining Hedonic Value and Its Implication on Impulsive Buying Aa Willy Nugraha; Yusuf Abdullah
AFEBI Management and Business Review Vol. 5 No. 2 (2020): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i2.325

Abstract

Consumer decision in purchasing product generally depend on his/her needs. The impulsive buying as the purchasing activity, in contrast, was based on the emotional encouragement. In the other hand, customer got pleasant experiences after purchasing that product spontaneously. That is a hedonic value which is customer circumstances encouraging buying decision. This study objectives were to know whether the servicescape and reference group could be determinant factors of hedonic value and impulsive buying activity in Plaza Asia Tasikmalaya. This study was quantitative research, a statistical datas based, with survey method approach. The data collected was by fulfiling questionnaire by respondent with convenience sampling technique. This sampling technique is a type of no-probability sampling method which the sample method is taken from a group of people easy to contact or reach. The literature studies also applied to enrich the explanation of the variables analyzed. The sample size was 300 visitors of Plaza Asia Tasikmalaya. The sample size was counted by 15 times of the number of observed variables. Then, the data was analyzed directly and indirectly using the Structural Equation Modeling (SEM) technique. This analysis technique was many advantages, were analyzing not only the latent variables but also its observed variables. The analysis was including normality testing, goodness of fit analysis. The result indicated that the determinant factors of hedonic value included servicescape and reference group were affected it signicifantly and had implication on impulse buying. Thus, the hedonic value of consumer in buying product in Plazaz Asia was affected partially and simultaniously by servicescape and reference group.
Co-Authors Aa Willy Nugraha Aa Willy Nugraha