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All Journal UNEJ e-Proceeding IJEBD (International Journal Of Entrepreneurship And Business Development) Oeconomicus Journal of Economics Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society Journal of Economics Development Issues
Khoirul Ifa
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Empowerment Society

 1 
Pendampingan Inovasi Produk dan Pemasaran pada Kelompok Usaha Kue Ladrang Di Desa Karangsono Kecamatan Bangsalsari: Kabupaten Jember Khoirul Ifa
IMPOWERMENT SOCIETY Vol 1 No 1 (2018): Februari
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v1i1.164

Abstract

This activity aims to develop product and marketing innovation in ladrang pastry business group in karangsono village sub district bangsalsari jember district so that the product has high competitiveness. The method of community service activity has several stages: (1) Survey: The survey activity will be conducted to see the business condition of the partner, (2) Interview: The purpose of the interview is to explore information related to the problems of the partner and also to find the solution, (3) packaging and product taste variance: The packaging innovation practice is assisted by lecturers by designing more attractive and unique packaging, while the taste variances are accompanied by lecturers, (4) Monitoring and evaluation: Monitoring and evaluation activities will be conducted periodically until partners can produce innovative products so that the target and outcome of this program can be achieved. The Target of Community Service Activities of this cake ladrang business group in Karangsono Village, Jember Regency are: (1) Market expansion, not only marketing in local village stalls but in nearby areas such as Lumajang. (2) Improvement of product quality both taste and packaging innovation.
Home Industry Soybean Milk Marketing Assistance Khoirul Ifa
IMPOWERMENT SOCIETY Vol 3 No 1 (2020): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v3i1.580

Abstract

This activity aims to assist product packaging innovation, innovate flavors and product variances, and provide marketing assistance. The approach offered for solving partner problems consists of surveys, interviews, practice, monitoring and evaluation. The product innovation and marketing assistance that has been proposed has succeeded in making soy milk packaging more attractive and varied, while the innovation in the taste of soy milk also makes the product taste different from before, marketing assistance makes partners more competitive and can expand the market This activity is fully supported by the soy milk business group, because it succeeded in providing new ideas in terms of providing packaging design, flavor variance innovation and product marketing.
Co-Authors Achmad Noerkhaerin Putra Ani Yulianti Deni Juliasari, Deni Fetri Setyo Liyundira Fitria Ardiansyah Hikmawatul Hidayah Indrianasari, Neny Tri Kasno Kasno Kurniawan Yunus Moh. Hudi Setyobakti Moh. Yahdi Muhamad Ali Nawangsih Nawangsih Nawangsih, Nawangsih Neny Tri Indianasari Neny Tri Indrianasari Neny Tri Indrianasari Ninik Lukiana Ninik Lukiana Ria Meilan Tri Palupi Robustin, Tri Palupi Wahyuning Murniati