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All Journal MEDIA PETERNAKAN - Journal of Animal Science and Technology Animal Production : Indonesian Journal of Animal Production
S P Syahlani
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science Veterinary

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Relationship Between Consumer’s Characteristics and Consumer’s Attitude, and Its Effects on Price, Quality and Service of Kentucky Fried Chicken in Yogyakarta Guntoro, B; Hastuti, D W; Syahlani, S P
ANIMAL PRODUCTION Vol 15, No 3 (2013): September
Publisher : Universitas Jenderal Soedirman, Faculty of Animal Science, Purwokerto-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.856 KB)

Abstract

Abstract. This research was aimed to analyze the relationship between consumer?s characteristics which was including sex/gender, education, job status and variety of products towards consumer?s attitude on price, quality and service. A total of 436 respondents were selected by systematic random sampling method. The data were gathered using a questionnaire that has been tested in its validity and reliability. The data were statistically analyzed using the Chi-Square, Phi and Cramer?s V. The result showed majority had a positive towards price, quality and service. Variable of  gender, education, job status and variety of products had a relationship with consumer?s attitude towards price, quality and service. Gender, education, job status and variety product had a relationship with consumer?s attitude towards price, quality and service with the strength of relationship were very low. Key word: Attitude, price, quality, service  Abstrak. Tujuan penelitian adalah menganalisis hubungan antara karakteristik konsumen yaitu jenis kelamin, pendidikan, status pekerjaan dan keberagaman produk terhadap sikap konsumen pada harga, kualitas dan pelayanan.  Sejumlah 436 responden dipilih dengan metode pengambilan sampel secara acak sistematik.  Data diambil menggunakan kuesioner yang sudah diuji validitas dan reliabilitasnya selanjutnya dianalisis menggunakan uji Chi-Square, dan dilanjutkan dengan Phi dan Cramer?s V bila berpengaruh nyata. Hasil penelitian menunjukkan bahwa mayoritas dari responden memiliki sikap positif pada harga, kualitas produk, dan pelayanan.  Jenis kelamin, pendidikan, status pekerjaan dan keberagaman produk memiliki hubungan yang nyata dengan sikap konsumen pada harga, kualitas produk, dan pelayanan. Variabel jenis kelamin, pendidikan, status pekerjaan dan keberagaman produk memiliki hubungan dengan kekuatan hubungan yang sangat lemah. Kata kunci: Sikap, harga, kualitas, pelayanan
The Application of Planned Behavior Theory to Predict the Consumption of Processed Body-Shaping Milk F S Yulianti; S P Syahlani; F T Haryadi
Media Peternakan Vol. 35 No. 2 (2012): Media Peternakan
Publisher : Faculty of Animal Science, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.672 KB) | DOI: 10.5398/medpet.2012.35.2.140

Abstract

The research aims were to identify the influence of attitude, subjective norms and perceived behavioral control on intention to buy, and effect of intention to buy and perceive behavioral control over buying behavior on processed body-shapping milk which added by supplement for body shaping. Research was conducted in Sleman Regency and design used was survey. Sampling was taken by using judgmental sampling method with criteria that were female, aged 18-25 yr old and was categorized as normal to overweight appearance. Respondents used were 100 undergraduate female students. Questionnaire was used as an instrument in order for data collecting to measure research variable that had been tested on validity and reliability. Analyses used were single and multiple linier regression. The results showed that only attitude and perceived behavioral control influenced (P < = 0.05) intention to buy in normal-weight group, while in over-weight group attitude, subjective norm and perceived behavioral control affected (P < = 0.001) attitude. Then, attitude and perceived behavioral control influenced buying behavior significantly both in normal and overweight. Therefore, it can be concluded that prediction capability of planned behavior theory are better when product relevancy to respondents was closed.
Co-Authors B Guntoro, B F S Yulianti F T Haryadi Hastuti, D W