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All Journal Animal Production : Indonesian Journal of Animal Production
B Guntoro, B
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science Veterinary

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Consumer Attitude Toward the Issue of Selling Beef Mixed with Boar Meat (Sus sucrofa) and the Intention to Purchase of Meat Consumers in Yogyakarta Guntoro, B; Burhanuddin, Q; Soeparno, Soeparno
ANIMAL PRODUCTION Vol 13, No 3 (2011): September
Publisher : Universitas Jenderal Soedirman, Faculty of Animal Science, Purwokerto-Indonesia

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Abstract. This research was aimed to explain the relationship between cognitive, affective and conative combined into the attitude components with the intention to purchase against the issue of mixed beef and boar meatselling in Yogyakarta. The sample of location was at Beringharjo market in which the issues of selling beef and boar meat was established. The research used survey method with interview and questionnaire whose validity and reliability had been proven. The sample of respondents was 80 buyers selected by purposive sampling method. The data were statistically tabulated and analyzed using Chi-square and Phi analyses. The results showed that most of the attitude components i.e. cognitive, affective and conative were classified in favorable category implying that the respondents were responsive and active to look for the information regarding the issue. There was dependent relationship between attitude of the respondents toward the mixed beef and boar meat selling and the intention to purchase it with weak relationship (Phi coefficient of 0.354). It was concluded that consumers’ attitude on the issue of circulation of beefmix with boar meat was to behave more consciously about the truth of the issue and to be worried about the mixed meat.Key Words: consumer’s attitude, purchasing intention, meat consumerAnimal Production 13(3):173-179 (2011)
Relationship Between Consumer’s Characteristics and Consumer’s Attitude, and Its Effects on Price, Quality and Service of Kentucky Fried Chicken in Yogyakarta Guntoro, B; Hastuti, D W; Syahlani, S P
ANIMAL PRODUCTION Vol 15, No 3 (2013): September
Publisher : Universitas Jenderal Soedirman, Faculty of Animal Science, Purwokerto-Indonesia

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Abstract. This research was aimed to analyze the relationship between consumer?s characteristics which was including sex/gender, education, job status and variety of products towards consumer?s attitude on price, quality and service. A total of 436 respondents were selected by systematic random sampling method. The data were gathered using a questionnaire that has been tested in its validity and reliability. The data were statistically analyzed using the Chi-Square, Phi and Cramer?s V. The result showed majority had a positive towards price, quality and service. Variable of  gender, education, job status and variety of products had a relationship with consumer?s attitude towards price, quality and service. Gender, education, job status and variety product had a relationship with consumer?s attitude towards price, quality and service with the strength of relationship were very low. Key word: Attitude, price, quality, service  Abstrak. Tujuan penelitian adalah menganalisis hubungan antara karakteristik konsumen yaitu jenis kelamin, pendidikan, status pekerjaan dan keberagaman produk terhadap sikap konsumen pada harga, kualitas dan pelayanan.  Sejumlah 436 responden dipilih dengan metode pengambilan sampel secara acak sistematik.  Data diambil menggunakan kuesioner yang sudah diuji validitas dan reliabilitasnya selanjutnya dianalisis menggunakan uji Chi-Square, dan dilanjutkan dengan Phi dan Cramer?s V bila berpengaruh nyata. Hasil penelitian menunjukkan bahwa mayoritas dari responden memiliki sikap positif pada harga, kualitas produk, dan pelayanan.  Jenis kelamin, pendidikan, status pekerjaan dan keberagaman produk memiliki hubungan yang nyata dengan sikap konsumen pada harga, kualitas produk, dan pelayanan. Variabel jenis kelamin, pendidikan, status pekerjaan dan keberagaman produk memiliki hubungan dengan kekuatan hubungan yang sangat lemah. Kata kunci: Sikap, harga, kualitas, pelayanan
Co-Authors Hastuti, D W Q Burhanuddin, Q S P Syahlani Soeparno Soeparno