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All Journal Visualita : Jurnal Online Desain Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana
Merry Sylvia
LPPM UK Petra
Arts Humanities

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Perancangan Kegiatan Kreatif Terapi Seni untuk Meningkatkan Wawasan Resiliensi melalui Pemberdayaan Siswa SMP Kristen Aletheia Surabaya Nyoto, Felicia; Waluyanto, Heru Dwi; Sylvia, Merry
Jurnal Desain Komunikasi Visual Nirmana Vol. 25 No. 2 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.25.2.165-173

Abstract

Kemampuan seseorang untuk tetap tangguh dalam menghadapi dan bangkit dari permasalahan yang terjadi di dalam hidupnya disebut dengan istilah resiliensi (daya juang). Oleh karena itu diperlukan adanya resiliensi (daya juang) yang dimiliki oleh generasi muda. Perancangan ini melibatkan SMP Kristen Aletheia Surabaya sebagai subjek penelitian. Perancangan kegiatan terapi seni ini sebagai sarana regulasi emosi dan pembekalan bagi murid SMP Kristen Aletheia Surabaya. Penelitian ini menggunakan metode kualitatif. Melalui pemberdayaan ini diharapkan murid SMP Kristen Aletheia Surabaya mengetahui pentingnya resiliensi di masa yang akan datang.
Pemetaan Strategi Komunikasi Brand Produk Hair Tonic di Indonesia Arly, Rachel; Muljosumarto, Cindy; Sylvia, Merry
Visualita Jurnal Online Desain Komunikasi Visual Vol 14 No 1 (2025): Oktober 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hair tonic is one of the products developed to help with hair care. Unfortunately, the marketing of this product is mixed. The brand communication strategy between categories is difficult to distinguish, making the information, product content, uniqueness, and targets of the brand mixed and less recognized by consumers. Therefore, an analysis of consumer insight, character, preferences, and communication was carried out, along with mapping of brand communication strategies by using a qualitative descriptive comparative method. Interview and observation were conducted to gather data to prove product categories based on content, then compared with consumer communication as a benchmark for brand communication strategy success. This study aims to provide assistance in the form of a guideline for other brands that have similar categories and objectives in implementing the right brand communication strategy in running the brand, educating consumers regarding product functions and content, and solving consumer problems. In the end, this study proves that the brand category is successful and in accordance with the brand communication strategy.
Co-Authors Arly, Rachel Cindy muljosumarto Deddi Duto Hartanto Diana Puspita Fernando Wijaya Heru Dwi Waluyanto Irmalia Sutanto Josephine Angelia Pranata Karina Tiffany Prayitno Lorencia Susanto Marsha Renita Prayogo Marvin Ade Santoso Meily Setiowati Nyoto, Felicia Putu Mahendra Wijaya Rama Dimas Ade Kusuma Santoso Utomo Shelvy Wijayanti Sherly Jessica Susi Lestari Salim Terry Kencana Putra Yosephine Azalia Karina