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REPRESENTASI STEREOTYPE PEREMPUAN DALAM IKLAN LAYANAN MASYARAKAT “SAHABAT PEDULI ANTI KEKERASAN DALAM RUMAH TANGGA” Hartanto, Deddi Duto
Nirmana Vol 9, No 2 (2007): JULI 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.069 KB) | DOI: 10.9744/nirmana.9.2.pp. 77-81

Abstract

Ads in mass media very often publish images of women with their various feminine attractiveness; whether it be the soft hair, or black, shiny, and straight hair, the thin and tall body, small and pointy nose, thin lips, large chest, and silky white skin. Ads whether consciously or not, have shaped standardized perceptions where they are directed towards certain groups. Abstract in Bahasa Indonesia: Dalam media massa terutama iklan sering memuat ilustrasi citra perempuan dengan berbagai daya tarik feminitasnya, apakah itu rambut halus, hitam, berkilau, dan lurus, bentuk badan langsing dan tinggi, hidung yang mancung-mungil, bibir tipis, payudara menonjol, dan berkulit kuning keputih-putihan. Iklan secara sadar atau tidak telah membentuk standar pikiran akan sesuatu menuju pada suatu kelompok tertentu. Kata kunci: perempuan dalam iklan, representasi stereotype perempuan
PERANAN CYBORG DALAM FILM “I, ROBOT“ Hartanto, Deddi Duto
Nirmana Vol 8, No 2 (2006): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.8.2.pp. 99-106

Abstract

Cyborg is a human reconstruction with the use of sophisticated technology. Cyborgs are made to move just like real humans. The application of cyborgs is through futuristic movies. This technology is the basis of our dreams that is beyond that also a detailed representation illustrated by the film directors and producers that try to bring people to step into the future's reality. The film I Robot gives detail about the robot-human relationship, where human involvement is replaced by the robots, and it is the humans' fault that the robots are able to fight them. Abstract in Bahasa Indonesia: Cyborg adalah salah satu hasil rekayasa manusia dengan menggunakan teknologi canggih. Cyborg dibuat digerakkan seperti manusia secara real. Aplikasi dari cyborg munculnya film–film dengan menggambarkan suasana masa depan . Teknologi inilah yang menjadi dasar impian manusia tidak hanya mimpi saja, tapi sebuah presentasi yang dipaparkan secara detail oleh para sutradara dan produser film mencoba mengajak manusia menginjak realitas masa depan. Film I Robot memaparkan bagaimana hubungan robot dan manusia, dimana peran manusia tergantikan peran robot, karena kesalahan manusialah robot bisa melawan manusia. Kata kunci: cyborg, representasi cyborg.
Visual Image Kartun Benny & Mice Versi Bluetooth Handsfree Representasi Kaum Miskin Kota Jakarta Hartanto, Deddi Duto
Nirmana Vol 11, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.11.2.pp. 86-92

Abstract

Cartoon as a medium has made visualization one of most important points in transmitting messages as texts, whether verbal or visual, as a process of communication that generates meanings. The “bluetooth handsfree” version of Benny & Mice cartoons is a visual discourse filled with signs. Besides images, signs of texts also determine the direction of the problem. From analyzing visual images in Benny & Mice cartoons using denotative and connotative semiotic analysis, they are interpreted that the city’s poor citizens living in Jakarta are up to date with the lifestyle trends of big cities, even though their conditions are far from it.
Co-Authors Cindy muljosumarto Dewantoro, Yoyada Christ Diana Puspita Elang Cakra Rajasa Elisabeth Christine Yuwono Ellen Zerlina Wibisono, Ellen Zerlina Fernando Wijaya Harendza, Joy Gloria Irmalia Sutanto Iwan Santosa, Iwan Janice Aurellia Prajogo, Janice Aurellia Jefri Angkawijaya, Jefri Johan Steven Wijaya, Johan Steven Josephine Angelia Pranata Karina Tiffany Prayitno Limman, Nita Elviani Lokito, Selvie Lorencia Susanto Marsha Renita Prayogo Marvin Ade Santoso Meily Setiowati Merry Sylvia Perry Christian, Perry Putu Mahendra Wijaya Rama Dimas Ade Kusuma Rebecca Nyoto, Rebecca Ruslan, Nathaniel Kevin Santoso Utomo Setia Dharma, Christopher Allen Setia Rakasiwi, Setia Shelvy Wijayanti Sherly Jessica Sinatrya Dharaka Suciawan, Kezia Adina Susi Lestari Salim Terry Kencana Putra Tjiptodihardjo, Evelyn Wanda Wijaya Wilona Kaolika Winoto, Wilona Kaolika Yosephine Azalia Karina YUNGMANTARA Gunawan, YUNGMANTARA