Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mantik
Aisah Anugerah Qadri
Universitas Andalas
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Measuring Millennials Loyalty Through Affective and Cognitive Online Experience: Mediating Role of Customer Satisfaction Aisah Anugerah Qadri; Yulia Hendri Yeni
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper aims to find out the direct effects of affective and cognitive OE on customer loyalty, and indirect effect through mediating role of customer satisfaction. By using the technique of purposive sampling to online questionnaires, and as many as 126 millennial groups were involved as respondents. We found that the direct effects of cognitive and affective OE significant and positively affects customer satisfaction and loyalty, while mediating roles of customer satisfaction, only to the relationship between affective OE and customer loyalty as expectation, while to the cognitive OE and customer loyalty unexpected
Co-Authors Yulia Hendri Yeni