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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik COVIT KOLONI

Sriayu Aritha Panggabean

STIE Al-Washliyah Sibolga

Author-ID : 3999457

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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DIGITAL MARKETING PERSPEKTIF EKONOMI ISLAM Sriayu Aritha Panggabean
KOLONI Vol. 1 No. 2 (2022): JUNI 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

The development of an increasingly modern era demands that all sides of life be carried out in a modern way as well. Nowadays access to the digital space is absolutely necessary and has been applied to almost all lines of life including marketing. This research will capture up close about digital marketing from an Islamic economic perspective. This research uses the literature method by conducting an authoritative search for books and journals. The results of this study show that digital marketing is allowed in Islam with the provision that 1) it is carried out on the basis of mutual liking (ridha), 2) so that the marketing carried out aims to establish brotherhood (silaturahmi), and 3) Islam prohibits marketing that contains elements of fraud (gharar). Keywords: Digital Marketing, Islamic Economics

MANAJEMEN BADAN USAHA MILIK DESA (BUMDES) Sriayu Aritha Panggabean
KOLONI Vol. 1 No. 1 (2022): MARET 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

This study aims to analyze the management of BUMDes related to planning, organizing, implementing and supervising. This research uses a qualitative method of literature study by looking for authoritative literature from books and journals. The results showed that: 1) the ideal BUMDes planning can be done with collaborative planning based on deliberation. 2) the organization of BUMDes can be done by determining the right person in carrying out duties, it can be in the form of advisors, daily operational administrators and supervisors. 3) The implementation of BUMDes is the stage where planning and organizing are carried out as well as possible. 4) the supervision of BUMDes must go through three stages, namely setting standards, conducting assessments and carrying out corrective actions. Keywords: Management , BUMDes

STRATEGI PEMASARAN UMKM DI ERA NEW NORMAL Sriayu Aritha Panggabean
KOLONI Vol. 1 No. 2 (2022): JUNI 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

The development of advanced technology requires all to adjust from traditional ways to digital-based ways. This pandemic that has not ended has forced humans to be friendly with technology, as well as in the marketing segmentation of UMKM. This study aims to describe the marketing strategy of UMKM in the new normal era. This research uses descriptive qualitative techniques using literature study analysis. Marketing strategies in the new normal era are activating online shops, maximizing the ability of human resources regarding IT, and promoting through the millennial generation. Keywords: Marketing Strategy, UMKM, New Normal

PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT. PUTRA ALI SENTOSA (PAS) PONDOK BATU KABUPATEN TAPANULI TENGAH Rinto Siahaan; Mansur Tanjung; Sriayu Aritha Panggabean
KOLONI Vol. 2 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

This study aims to determine whether there is/is not the influence of the application of experiential marketing on consumer satisfaction at PT. Putra Ali Sentosa (PAS) Pondok Batu, Central Tapanuli Regency. This research uses a type of quantitative descriptive research because this research method has the aim of obtaining information by making a picture or description of what is or is happening. The type of data used in completing this thesis research proposal is subject data (Self-report data). The source of the data collected is in the form of primary data which is obtained directly from the respondents who are the target of the research. The results obtained between the variables X and Y for each item are declared valid and reliable because the total value of the corrected item is greater than the critical r value (0.30) and the Cronbach Alpha value is above 0.60. From the normality test, all show that the distribution of the data does not violate the normality assumption, namely in the form of a bell and the data distribution is close to the diagonal line in the normal curve of the P-P Plot and the non-paramertic solid table sig value is greater than 0.05 so that for the Experiential Marketing variable and consumer satisfaction it can be concluded normal. There is a positive relationship between Experential Marketing and consumer satisfaction which can be proven through the calculation of the correlation coefficient with a strong correlation result of = 0.737. From the calculation of the coefficient of determination, it is obtained a figure of 54.4%, this means that what occurs in the variation of the dependent variable (customer satisfaction) of 45.6% is determined by the independent variable (Experential Marketing) and the remaining 40.1% is determined by other variables. not discussed in this study, such as service quality variables, marketing mix, distribution and others. From the hypothesis testing carried out and by comparing the calculated t value with the t table value, it is found that the t calculated value is greater than t table (6.729 > 2.024). This means that the accepted hypothesis is the alternative hypothesis (Ha). Keywords: Experiential Marketing and Consumer Satisfaction

ANALISIS PERENCANAAN DAN EVALUASI ANGGARAN DALAM MENINGKATKAN KINERJA PADA KANTOR PELABUHAN PERIKANAN NUSANTARA SIBOLGA Yohannes Gindo Roy Parulian Sinaga; Nur Ainun Hasibuan; Sriayu Aritha Panggabean
KOLONI Vol. 2 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

This research was conducted at Sibolga Fishing Port. The purpose of this study is to determine whether there is an effect of Budget Planning and Budget Evaluation on Financial Performance at Sibolga Fishing Port. The research method used is a quantitative method. The population in this study is the financial statement of 2019– 2021. The sampling technique in this study uses Nonprobability sampling: Saturated Sampling.This research uses quantitative descriptive method and data analysis method uses multiple regression analysis with hypothesis testing using t test and f test. Based on the results of the t test, it was found that the factors of Budget Planning and Budget Evaluation each had a significant effect on FinancialPerformance. Through the f test, it was found that Budget Planning and Budget Evaluationtogether had a positive effect on Business Perfor FinancialPerformance mance for Sibolga Fishing Port. The results of the coefficient of determination obtained a value of 81,80%. And the multiple linear regression test Y = 2,9496+ 0,247X1 + 0,139X2 it can be assumed that if the Budget Planning has increased by one-unit (%), then Financial Performance will decrease with a value of 0,24%, and if the Budget Evaluation has increased by one-unit (%) then Financial Performance will experience an increase with a value of 0,139%. Keywords: Budget Planning, Budget Evaluation, andFinancial Performance

Co-Authors Azriadi Tanjung Nur Ainun Hasibuan Rinto Siahaan Tanjung, Mansur Yohannes Gindo Roy Parulian Sinaga

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