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All Journal Jurnal Mantik Enrichment : Journal of Management
Orlando Gaberamos
Faculty of Economics and Business, Pelita Harapan University, Jakarta
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Effect Of Information Quality, Customer Experience, Price, And Service Quality On Purchase Intention By Using Customer Perceived Value As Mediation Variables (Study On Gofood Applications On The Millenial Generation) Orlando Gaberamos; Lamhot Henry Pasaribu
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This research was conducted with the aim of knowing the effect of information quality, customer experience, price and service quality on purchase intention by using a mediating variable, namely customer perceived value and knowing the partial relationship between the independent variable, the mediating variable and the dependent variable. The sample used is 100 respondents consisting of GoFood applications users in the millennial generation using non-probability sampling techniques. The data in this study came from a questionnaire with a Likert scale. Based on the results of data analysis, it shows that information quality has a positive effect on customer perceived value, customer experience has a positive effect on customer perceived value, price has a positive effect on customer perceived value and service quality has a positive effect on customer perceived value. In addition, customer perceived value has a positive influence on purchase intention. All relationships between variables have a positive influence and significant influence.
The Effect Of Social Media Marketing, Word Of Mouth, And Effectiveness Of Advertising On Brand Awareness And Purchase Intention On Grab Application Users Domicile Of Tangerang Ezra Aileen; Orlando Gaberamos; Innocentius Bernarto; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and purchase intention of Grab application users and to find out the partial relationship between the independent variable and the dependent variable. The sample in this study amounted to 100 respondents consisting of Grab application users domiciled in Tangerang who were selected using the convenience sampling technique. The data in this study were obtained using a questionnaire with a Likert scale. Based on the results of data analysis show that social media marketing and word of mouth. Do not have a positive effect on brand awareness, the effectiveness of advertising has a positive effect on brand awareness. In addition, social media marketing. Has a positive influence on purchase intention, while word of mouth does not have a positive influence on purchase intention. Effectiveness of advertising has a positive influence on purchase intention. Likewise, brand awareness has a positive influence on purchase intention..
Co-Authors Ezra Aileen Innocentius Bernarto, Innocentius Lamhot Henry Pasaribu