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All Journal Jurnal Komunikasi Profesional LINIMASA: JURNAL ILMU KOMUNIKASI
Umar Umar
Departemen Komunikasi FISIP Universitas Airlangga
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGGUNAAN INSTAGRAM @premature.indonesia SEBAGAI MEDIA PROMOSI KESEHATAN DAN PENCEGAHAN PREMATURITAS Rani Sukma Ayu Suteja; Umar Umar; Nimas Safira Widhiasti Wibowo; Dimas Ramadhiansyah
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4718

Abstract

The number of premature births in Indonesia is still high and is often the cause of growth disorders and death in children. Due to a lack of public understanding of the health concerns associated with premature delivery, health promotion initiatives in this area are critical. Premature Indonesia (a non-governmental organization) exists to reach out to the wider public and create public awareness about the health risks associated with preterm births through both online and offline promotions. In response to technological advancements, the @premature.indonesia Instagram account, which focuses on education and information, was created. This study uses in-depth interviews as primary data and employs a qualitative technique and descriptive research type. Content analysis, literature review, and observation were used to gather secondary data. The findings show that Instagram helps the organization in efficiently presenting promotions through informative, interesting, and persuasive messages. They maximize the use of features like story, live, direct messages, captions, and hashtag insights. According to the results of content analysis classification on @premature.indonesia Instagram posts, the community has met primary categories.
Premature Indonesia Support Group in Health Communication: Efforts to Prevent Retinopathy of Prematurity in Indonesia Rani Sukma Ayu Suteja; Umar Umar; Wibowo Nimas Safira Widhiasti; Ramadhiansyah Dimas; Aji Angga Prawadika
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6027

Abstract

This study aimed to discuss the role of the Premature Indonesia support group in health communication as an effort to prevent retinopathy of prematurity (ROP) in Indonesia. ROP is an eye developmental disorder due to premature birth, which results in a child’s permanent blindness. The awareness about the risk of ROP is still very low so health communication efforts are currently necessary. This study was conducted using a qualitative research approach with in-depth interviews as the primary data. The secondary data were collected through literature study, observation, and researcher’s experience. The results showed that Premature Indonesia’s health communication efforts were carried out through several stages namely analyzing main problems, selecting credible and experienced educators, using social media as the main communication medium, and formulating and delivering explicit health information messages. Through these health communication efforts, the Premature Indonesia support group could increase health awareness and the risk of ROP in premature babies along with its prevention efforts. Keywords: health communication, public health, retinopathy of prematurity, prematurity, child blindness, social support.
Co-Authors Angga Prawadika Aji Dimas Ramadhiansyah Nimas Safira Widhiasti Wibowo Ramadhiansyah Dimas Rani Sukma Ayu Suteja Wibowo Nimas Safira Widhiasti