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All Journal Jurnal Komunikasi Profesional LINIMASA: JURNAL ILMU KOMUNIKASI Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Media dan Komunikasi Indonesia Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Rani Sukma Ayu Suteja
Departemen Komunikasi FISIP Universitas Airlangga
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Rani Sukma Ayu Suteja; Liestianingsih Dwi Dayanti; Angga Prawadika Aji; Santi Isnaini; Yayan Sakti Suryandaru; Titik Puji Rahayu; Andria Saptyasari; Irfan Wahyudi; Ratih Puspa; Nurul Ratna Sari; Dina Septiani; Nisa Kurnia Illahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1803.426 KB) | DOI: 10.20473/dc.V3.I2.2021.49-54

Abstract

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.
PELATIHAN KOMUNIKASI PEMASARAN DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Rani Sukma Ayu Suteja; Santi Isnaini; Liestianingsih Dwi Dayanti; Yayan Sakti Suryandaru; Yuyun Wahyu Izzati Surya; Andria Saptyasari; Titik Puji Rahayu; Dina Septiani; Nisa Kurnia Illahiati; Angga Prawadika Aji; Igak Satrya Wibawa
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.312-317

Abstract

Desa Soket Laok adalah desa yang berada di Kecamatan Tragah, Kabupaten Bangkalan Madura yang memiliki sekitar 4173 jiwa penduduk. Desa Soket Laok masih dapat dibilang daerah yang tertinggal dan belum dapat memaksimalkan potensi desa untuk kesejahteraan warganya. Potensi besar dari desa Soket Laok adalah mente. Akan tetapi, petani mentenya sendiri kurang paham bagaimana mengolah dan menjual mente tersebut ke luar wilayah Soket Laok. Selain itu, kurangnya pemahaman dalam penggunaan teknologi informasi dan komunikasi juga menjadi salah satu permasalahan. Oleh karena itu, Departemen Komunikasi FISIP UNAIR melaksanakan kegiatan pengadian masyarakat berjudul Pelatihan Komunikasi Pemasaran dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Pelatihan ini meningkatkan pemahaman para peserta kegiatan tentang pentingnya komunikasi pemasaran.
PELATIHAN BRANDING DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Santi Isnaini; Dina Septiani; IGAK Satrya Wibawa; Rani Sukma Ayu Suteja; Irfan Wahyudi; Andria Saptyasari; Suko Widodo; Kristian Jaya Hamonangan Pasaribu
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.418-425

Abstract

AbstractSoket Laok is a village located in Tragah District, Bangkalan Regency, Madura. This village has the greatest economic potential in agriculture because the majority of its residents, which are around 4000 people, work as farmers. However, the village, which is not far from the city of Surabaya, is still lagging behind and has not been able to properly utilize the village's potential for community empowerment. Cashew product is the greatest potential by the residents of Soket Laok Village, but the community does not understand how to create and design proper packaging for their cashew products. In addition, Soket laok community also has no experience and knowledge utilising information and communication technology to optimalise the marketing of the cashew products. Therefore, the Communications Department of FISIP Unair conducts a community service program entitled Branding Workshop for Economic Empowerment of the Cashew Farmer in Soket Laok Village, Bangkalan Regency, Madura. This program is an extended program that has been carried out in 2020. This community service focuses on creating and training to manage the community website, training on packaging and brands, as well as registration of brands and business license for their business.Keywords: Economic Potential, Marketing Communications, BrandingAbstrakSoket Laok merupakan salah satu desa yang terletak di Kecamatan Tragah, Kabpupaten Bangkalan, Madura. Desa ini  memiliki potensi ekonomi terbesar di bidang pertanian karena mayoritas warganya yang berjumlah sekitar 4000 jiwa berprofesi sebagai petani. Meskipun demikian, desa yang berada tidak jauh dari Kota Surabaya tersebut masih tertinggal dan belum mampu memanfaatkan dengan baik potensi desa untuk pemberdayaan masyarakat. Produksi mente merupakan potensi terbesar yang dimiliki oleh warga Desa Soket Laok namun para petaninya sendiri belum mengerti cara mengemas produk mente untuk dipasarkan di luar daerah Soket Laok sesuai dengan standar yang berlaku. Ditambah lagi dengan kurangnya pemahaman terkait penggunaan teknologi informasi dan komunikasi juga menjadi faktor kurang optimalnya pemasaran produk mente. Dengan berbagai alasan tersebut, Departemen Komunikasi FISIP Unair kembali mengadakan pengabdian masyarakat bertajuk Pelatihan Branding dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Kegiatan tersebut merupakan lanjutan dari pengabdian masyarakat yang telah dilaksanakan pada tahun 2020. Pengabdian masyarakat kali ini berfokus pada pembuatan dan pelatihan mengelola website Desa Soket Laok, pelatihan membuat kemasan dan merek, serta pendaftaran merek dan perizinan usaha pada produk yang telah dihasilkan.Kata kunci: potensi ekonomi desa, komunikasi pemasaran, branding,
PENGGUNAAN INSTAGRAM @premature.indonesia SEBAGAI MEDIA PROMOSI KESEHATAN DAN PENCEGAHAN PREMATURITAS Rani Sukma Ayu Suteja; Umar Umar; Nimas Safira Widhiasti Wibowo; Dimas Ramadhiansyah
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4718

Abstract

The number of premature births in Indonesia is still high and is often the cause of growth disorders and death in children. Due to a lack of public understanding of the health concerns associated with premature delivery, health promotion initiatives in this area are critical. Premature Indonesia (a non-governmental organization) exists to reach out to the wider public and create public awareness about the health risks associated with preterm births through both online and offline promotions. In response to technological advancements, the @premature.indonesia Instagram account, which focuses on education and information, was created. This study uses in-depth interviews as primary data and employs a qualitative technique and descriptive research type. Content analysis, literature review, and observation were used to gather secondary data. The findings show that Instagram helps the organization in efficiently presenting promotions through informative, interesting, and persuasive messages. They maximize the use of features like story, live, direct messages, captions, and hashtag insights. According to the results of content analysis classification on @premature.indonesia Instagram posts, the community has met primary categories.
PUBLIC SPEAKING TRAINING IN THE FRAMEWORK OF INCREASING JOURNALIST COMPETENCE IN SURABAYA Rani Sukma Ayu Suteja; Santi Isnaini; Suko Widodo; Irfan Wahyudi; Dina Septiani; Andria Saptyasari; Nimas Safira Widhiasti Wibowo; Raniah
Jurnal Layanan Masyarakat Vol. 7 No. 2 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i2.2023.264-274

Abstract

Today's journalists are required to have good competence and broad insight.  Not only be able to write factual information, but also have a good public speaking skills.  However, there are still many journalists who do not master public speaking so they often face some obstacles.  They are proficient at finding information in the field, but are nervous or insecure when dealing with other people or sources, so the interviews become unstructured and directed.  A journalist is also often asked to be a speaker in a seminar, training, or workshop, but since they are not used to speak in public, the presentation of the material becomes less interesting.  In fact, journalism is a profession that is expected to be at the forefront of society who must be able to speak loudly, truthfully, honestly, and courageously.  Having good public speaking skills can increase the confidence of journalists in conveying information and ideas, as well as providing education and motivation.  Because public speaking is an important competency, the Communication Department held a community service activity entitled "Public Speaking Training in Increasing Journalist Competence in Surabaya" on 13th and 20th October 2022, at Urban Office Surabaya.  The training was attended by journalists who are members of the Friends of Education Journalists (JSP) community.
Premature Indonesia Support Group in Health Communication: Efforts to Prevent Retinopathy of Prematurity in Indonesia Rani Sukma Ayu Suteja; Umar Umar; Wibowo Nimas Safira Widhiasti; Ramadhiansyah Dimas; Aji Angga Prawadika
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6027

Abstract

This study aimed to discuss the role of the Premature Indonesia support group in health communication as an effort to prevent retinopathy of prematurity (ROP) in Indonesia. ROP is an eye developmental disorder due to premature birth, which results in a child’s permanent blindness. The awareness about the risk of ROP is still very low so health communication efforts are currently necessary. This study was conducted using a qualitative research approach with in-depth interviews as the primary data. The secondary data were collected through literature study, observation, and researcher’s experience. The results showed that Premature Indonesia’s health communication efforts were carried out through several stages namely analyzing main problems, selecting credible and experienced educators, using social media as the main communication medium, and formulating and delivering explicit health information messages. Through these health communication efforts, the Premature Indonesia support group could increase health awareness and the risk of ROP in premature babies along with its prevention efforts. Keywords: health communication, public health, retinopathy of prematurity, prematurity, child blindness, social support.
Peran Komunikasi Lembaga Masyarakat dalam Mengatasi Non-Consensual Dissemination of Intimate Images (NCII) di Indonesia Ariel Syalia Prananda; Shafa Ayu Aurellia; Wahidah Mevi Nihayah; Talitha Vanya Ekta; Bunga Cinta Ariesa; Ibtisam Mumtaz Khairunnisa; Rani Sukma Ayu Suteja
Jurnal Media dan Komunikasi Indonesia Vol 4, No 2 (2023): SEPTEMBER
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.87189

Abstract

NCII stands for Non-Consensual Dissemination of Intimate Images. This term describes the dissemination of intimate content, whether in the form of photos or videos, which is carried out without the consent of the parties involved in the content. NCII is a problem that deserves serious attention in nowadays life. Even though indirectly there is a law to take action against NCII perpetrators, in reality legal protection alone is not enough to overcome NCII problems. It needs communication strategies and involvement from various community institutions in preventing the occurrence of NCII, because after all preventive measures would be much better. Communication includes strategic efforts through socialization, education, advocacy, and mentoring in order to increase awareness of the use of information technology, so as to avoid NCII, one of which is through increasing digital literacy. Therefore, through this conceptual article, the author tries to describe how the role of communication from institutions in society can prevent the occurrence of NCII, including the role of institutions and legal regulations, the role of educational institutions, the role of community organizations, the role of the mass media, and the role of individuals in using communication technology. The data collection comes from observing phenomena and studying literature in order to get relevant references. The conclusion of this article is that the NCII case is not the responsibility of just one person. Synergy between various elements of society is important in creating a safe environment from NCII's actions and supportive situation for victims.
EXAMINING CRISIS COMMUNICATION AND ONLINE ACTIVISM IN INDONESIA: A CASE STUDY ON 2022 VOTRE PEAU Veritasia, Mytha Eliva; Suteja, Rani Sukma Ayu
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 2 (2024): Edisi April
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i2.217

Abstract

This article discusses the crisis experienced by a local beauty brand, Votre Peau, in 2022, following an internal event featuring a "best dress challenge" that was heavily criticized by netizens for being perceived as disrespectful towards Islam and women. This crisis drew condemnation from netizens and sparked an online movement to boycott or cancel the brand due to consumer dissatisfaction. The research aims to examine the crisis communication strategies employed by Votre Peau in response to online activism. Qualitative data analysis is conducted through a case study utilizing concepts from digital activism and image repair theory by William L. Benoit. The analysis findings indicate that Votre Peau implemented image repair strategies by providing open clarifications and apologies on social media. Despite these efforts, disgruntled consumers feel that the approach was ineffective and continued the cancel culture movement against Votre Peau. An intriguing aspect is the slactivism paradox, which shows a decline in the trend of the boycott movement simultaneously with the decrease in its virality. This article contributes to underscores the importance of crisis communication strategies as rapid dialogue dissemination in digital media can profoundly impact the company's or brand’s reputation. Therefore, having a good crisis communication strategy is crucial for addressing various situations, especially in digital era like today.
COMMUNICATION SKILLS TRAINING FOR HEALTH WORKERS TO IMPROVE SERVICES OF PUBLIC HEALTH CENTER AT SIDOARJO Saptyasari, Andria; Titik Puji Rahayu; Ratih Puspa; Santi Isnaeni; Suko Widodo; Dina Septiani; Rani Sukma Ayu Suteja; Mytha Eliva Veritasia; Intan Fitranisa; Yuyun W. I. Surya; Angga Prawadika Aji; Irfan Wahyudi; Rachmah Ida; Yayan Sakti Suryandaru; Liestianingsih D
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 1 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i1.2025.095-106

Abstract

The effective communication is crucial for providing good service at the Community Health Center (Puskesmas). One major issue that can lead to patient dissatisfaction is the communication skills of health workers. When these workers struggle to communicate well, patients may feel poorly served and find it hard to understand their health conditions and care instructions. To address this problem, the Communication Department of FISIP UNAIR organized a training called "Communication Skills Training for Health Workers to Improve Puskesmas Services at the Sidoarjo Regency." The aim of the training was to minimize communication errors between doctors and patients and enhance the community’s view of services at the Puskesmas. The training included various sessions for health workers. They had the chance to share their thoughts, understand patient backgrounds, and practice listening skills. They also learned how to use facial expressions, gestures, and polite language when communicating with patients through role-play exercises. The results of the training were positive. Participants could explain the material through role-play and improved their active listening skills. They managed their facial expressions, gestures, and voice tone better, and applied polite communication with patients from different backgrounds. A final survey showed a 25% increase in communication skills, improving from 55% to 80%. In summary, the community service team concluded that the training was well received and effectively implemented by participants at their health centers.
GOVERNMANET PUBLIC RELATIONS IN FACING POLITICAL YEAR: TRAINING FOR LOCAL GOVERNMENT OF MAGETAN Suteja, Rani Sukma Ayu; Rahayu, Titik Puji; Wahyudi, Irfan; Widodo, Suko; Septiani, Dina; Isnaini, Santi; Fitranisa, Intan; Puspa, Ratih
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 2 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i2.2024.247-256

Abstract

The issues faced by Indonesia in the 2019 elections are likely to reemerge in the 2024 elections. In the 2019 elections, digital media became a highly effective tool for disseminating information related to politics and governance. Unfortunately, not all information available on digital media was accurate. Social media, in particular, saw a lot of misinformation and the spread of fake news (hoaxes). This led to a negative perception of the government among the public, which consequently influenced the opinions and political participation of Indonesian society. Therefore, a transformation is needed to support the formation of a positive government image. One of the strategies is maximizing government public relations. On August 8, 2023, the Communication Department at the Faculty of Social and Political Sciences, Universitas Airlangga, held a community service activity on the topic of government public relations training in Magetan Regency to address the political year. The main target of this activity was government officials in Bulukerto Subdistrict, Magetan District, Magetan Regency. The implementation mechanism consisted of three stages. In the initial stage, the community service team conducted surveys and coordinated with local government officials to gain a detailed understanding. During this stage, the Communication Department observed the involvement and performance of government public relations to obtain an initial overview of the strategies or designs used for the training. Subsequently, it was decided that the activity would be conducted through seminars and workshops covering topics such as public speaking, digital government, corporate social responsibility, and government public relations. After the activity, an evaluation was conducted to measure its success. It is hoped that this activity can serve as a foundation for improving the function of government public relations in addressing the political year and can be a supportive factor in ensuring the success of the 2024 elections.
Co-Authors Angga Prawadika Aji Angga Prawadika Aji Ariel Syalia Prananda Bunga Cinta Ariesa Dimas Ramadhiansyah Dina Septiani Dina Septiani Ibtisam Mumtaz Khairunnisa Illahiati, Nisa Kurnia Intan Fitranisa Irfan Wahyudi Irfan Wahyudi Irfan Wahyudi Isnaini, Santi Isnaini, Santi Kristian Jaya Hamonangan Pasaribu Liestianingsih D Liestianingsih Dwi Dayanti Mytha Eliva Veritasia Nimas Safira Widhiasti Wibowo Nurul Ratna Sari Rachmah Ida Rahayu, Titik Puji Ramadhiansyah Dimas Raniah Ratih Puspa Ratih Puspa Santi Isnaeni Saptyasari, Andria Satrya Wibawa Septiani, Dina Shafa Ayu Aurellia Suryandaru, Yayan Sakti Talitha Vanya Ekta Umar Umar Wahidah Mevi Nihayah Wibowo Nimas Safira Widhiasti Widodo, Suko Yuyun W. I. Surya Yuyun Wahyu Izzati Surya