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All Journal Communication INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE El Madani: Jurnal Dakwah dan Komunikasi Islam Indonesian Journal of Digital Public Relations Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nurhayani Saragih
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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MINAT MAHASISWA UNTUK BERWISATA KE NEGERA INDIA (Studi Kuantitatif dengan Treatment konten YouTube berjudul Rape is consensual: Inside Haryana’s Rape Culture) Nurhayani Saragih; Enjang Pera Irawan
Communication Vol 9, No 2 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.216 KB) | DOI: 10.36080/comm.v9i2.714

Abstract

Almost all countries are trying to launch tourism as a source of foreign exchange earners for their countries. Many efforts have been made to increase the number of tourists visiting. One of the tourist destinations that once entered the 7 (seven) wonders of the world is Taj-Mahal. The palace was made for 22 years by Mughal Emperor Shah Jahan for his empress. With such conditions, India is one of the tourist destinations that are worth visiting. In addition to the king's palace, India has a different culture from Indonesia. Meanwhile, along with the development of communication technology, the number of YouTube content containing documentation about culture is increasing. YouTube viewers are also increasing in number dayly. One YouTube video of documentation of Indian culture, is entitled Rape is consensual: Inside Haryana’s Rape Culture, which will be an instrument as a treatment to see if there is a difference in interest in visiting India before and after watching the YouTube video. This study uses quantitative research methods by distributing questionnaires to 58 Mercu Buana University students who were selected purposively. That study aims to find out whether there are differences in interests between before and after watching YouTube content. The results showed that even though there was a decrease in the mean value from 12.121 (before treatment) to 10.345 (after treatment), the calculation of the t value calculated was 5.092 while the t-table value for the two-tailed test (Two Tail) was 2.002. The t value calculated is greater than the t-table value, so it can be concluded that there is no difference in traveling interest to India before and after watching the YouTube video.
Opini Warganet mengenai Moderasi Beragama dalam Percakapan Twitter Nurhayani Saragih; Suraya
El Madani : Jurnal Dakwah dan Komunikasi Islam Vol. 3 No. 01 (2022): El Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Dakwah Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/elmadani.v3i01.720

Abstract

The purpose of the study was to describe the opinions of influencers in netizen conversations on Twitter regarding religious moderation. The research uses public opinion, agenda setting models, and the spiral of silence to analyze opinions and topics discussed by Mega influencers, Macro influencers, Micro influencers, and Nano influencers. This study uses a qualitative approach with a descriptive content analysis method. Research data obtained using NVivo with the keyword religious moderation. Research results: Most of the public opinion of influencers on twitter are positive. In the account of the nano-influencer, 11 accounts have a negative tone, and 1 account has a neutral tone regarding religious moderation. This study concludes that religious moderation is a government agenda that is socialized through the Ministry of Religion of the Republic of Indonesia and all its staff. The parties who have different opinions, only a small part express their disapproval of the religious moderation program through Twitter.
OPINI PUBLIK MENGENAI ISU “SRI MULYANI MAU ORANG KAYA BAYAR PAJAK LEBIH BANYAK” DALAM MEDIA INSTAGRAM @narasinewsroom Mochamad Rafi; Nurhayani Saragih; Sri Wahyuning Astuti
Indonesian Journal of Digital Public Relations (IJDPR) Vol 1 No 2 (2023): Januari
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v1i2.5517

Abstract

The issue that has been developing in recent times is the issue of the policy of the minister of finance who wants to issue a policy that the rich must pay higher than before, this policy is taken in a step to deal with Indonesia's economic recovery which was previously sluggish due to Covid-19 pandemic. The purpose of this study is to analyze Positive public opinion, negative public opinion, and neutral on the post 'Sri Mulyani Mau Orang Kaya Bayar Pajak Lebih Banyak' in Instagram Media @narasinewsroom Period July 2, 2021 In this study, researchers used the concept of public opinion which has been categorized into opinion positive, negative, and neutral.In this study, the study population took all comments on the post "Sri Mulyani Wants Rich People to Pay More Taxes" on @narasinewsroom Instagram account as many as 526 and the sample in this study was 228 comments. The data collection technique uses random sampling techniques. in testing validity and reliability using reliability between coders using hostly formulas. The results showed that there were 82 positive opinions (36% of comments), negative opinions categories got 86 frequency results (38% of comments) and neutral opinions that got frequency results of 60 (26% comments). Keywords: public relations, new media, public opinion
The Permai Community in Penang, Malaysia Through Digital Literacy to Prevent Illegal Online Loans : Pengabdian Nurhayani Saragih; Leila Mona Ganiem
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2052

Abstract

The misuse of illegal online loans (known as pinjol) among Indonesian diaspora communities in Malaysia highlights the urgent need to improve digital and financial literacy. This community service program, conducted by Universitas Mercu Buana in collaboration with PERMAI in Penang, aimed to strengthen community resilience through participatory, community-based education. Employing a Participatory Action Research (PAR) approach, the program involved a needs assessment, interactive training sessions, real-case simulations, group discussions, and digital awareness campaigns. Educational materials focused on identifying illegal lending practices, protecting personal digital data, making informed financial decisions, and using social media for financial advocacy. Evaluation results indicated increased knowledge, greater awareness of digital risks, and more cautious financial behavior among participants. Quantitative data showed high levels of satisfaction, while qualitative feedback confirmed behavioral change and active community engagement. Additionally, the program contributed to achieving institutional Key Performance Indicators (KPIs) and enhanced PERMAI’s role as a digital literacy hub for the Indonesian diaspora in Malaysia.
CULTURAL REPRESENTATION OF URBAN LIFESTYLE IN GOJEK’S ‘GOCAR LUXE’ ADVERTISEMENT (2023) Lestari, Siti Khodijah; Nurhayani Saragih
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1175

Abstract

The rise of digital technologies has reshaped urban mobility and consumption patterns, with app-based transport services such as Gojek functioning not only as practical solutions but also as cultural symbols for the urban middle and upper classes. This study employs Roland Barthes’s semiotic framework to examine how the GoCar Luxe (2023) advertisement constructs an urban lifestyle narrative through visual and verbal signs. Using a qualitative descriptive approach, the analysis identifies denotative, connotative, and mythical meanings embedded in the advertisement. The findings reveal that symbolic representations reinforce values of comfort, exclusivity, and efficiency as central to contemporary urban discourse. By unpacking these semiotic layers, the study highlights how digital advertising mediates cultural identity and legitimizes lifestyle aspirations, offering insights for communication and advertising studies on the interplay between media texts, cultural representation, and urban consumer values.
Co-Authors Astuti, Sri Wahyuning Enjang Pera Irawan, Enjang Pera Leila Mona Ganiem Lestari, Siti Khodijah Mochamad Rafi Suraya Mansur