Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal NISBAH: JURNAL PERBANKAN SYARIAH Jurnal Ekonomi Islam
Uswatun Khasanah
Fakultas Syariah dan Ekonomi Islam IAIN Syekh Nurjati Cirebon
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DIFERENSIASI DAN TINGKAT PEMAHAMAN PRODUK, SERTA KUALITAS SUMBER DAYA MANUSIA ATAS KEPUTUSAN NASABAH PERBANKAN SYARIAH Uswatun Khasanah; Afif Muamar
NISBAH: Jurnal Perbanka Syariah Vol. 6 No. 1 (2020): NISBAH: Jurnal Perbankan Syariah
Publisher : Sharia Banking Study Program, Faculty of Islamic Economics, Djuanda University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.492 KB) | DOI: 10.30997/jn.v6i1.2104

Abstract

Pertumbuhan industri perbankan yang semakin besar menciptakan semakin ketatnya persaingan antara industri perbankan syariah tersebut, sehingga akan membuat konsumen memiliki banyak pilihan alternatif sebelum memutuskan bank yang akan dituju untuk melakukan transaksi perbankan syariah. Penelitian ini bertujuan untuk mengungkap tingkat pemahaman kualitas sumber daya manusia nasabah terhadap keputusan nasabah, persepsi diferensiasi produk terhadap keputusan nasabah. Penelitian ini menggunakan penelitian kualitatif, data yang dikumpulkan dengan cara interview (wawancara), observasi, dokumentasi kemudian dianalisis dengan metode deskriptif analisis. Adapun hasil penelitian membuktikan persepsi nasabah dalam diferensiasi produk, tingkat pemahaman produk, dan kualitas sumber daya manusia memiliki pengaruh positif terhadap keputusan nasabah pada Perbankan Syariah. Artinya menurut konsumen ketiga komponen tersebut dianggap penting ketika akan menggunakan jasa pada Perbankan Syariah.
DIFERENSIASI DAN TINGKAT PEMAHAMAN PRODUK, SERTA KUALITAS SUMBER DAYA MANUSIA ATAS KEPUTUSAN NASABAH PERBANKAN SYARIAH Uswatun Khasanah; Afif Muamar
Ekonomi Islam Vol. 10 No. 2 (2019): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.251 KB)

Abstract

The greater growth of the banking industry creates increasingly fierce competition between the sharia banking industry so that it will make consumers have many alternative choices before deciding which bank to aim for sharia banking transactions. This study aims to reveal the level of understanding of the quality of human resources of customers to customer decisions, the perception of product differentiation of customer decisions. This study uses qualitative research, data collected by interview, observation, documentation and then analyzed using a descriptive analysis method. The results of the study prove the customer's perception of product differentiation, the level of product understanding, and the quality of human resources have a positive influence on customer decisions in Islamic Banking. This means that according to consumers the three components are considered important when using services in Islamic Banking. Keywords: Products, Quality of Human Resources, Customer Decisions
Co-Authors Afif Muamar Afif Muamar