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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah ASET Jurnal Ekonomika dan Bisnis
Nurul Komaryatin
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

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Efisiensi Teknis Industri BPR di Eks Karesidenan Pati Nurul Komaryatin
Jurnal Ilmiah Aset Vol 10 No 2 (2008): Jurnal ASET Volume 10 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Finances sector, foremost banking industries have important relo economy activities. Its role is as financial intermediary connecting (lenders) or surplus unit to and an entrepreneur in other side.Bank technique can be measured by counting ratio between banking output and input. Data Envelopment Analysis (DEA) will count bank which use input n to produce different ouput. The results of technique efficiency research BPR in Ex Karisidenan Pati using data tabulation DEA-CRS Merger of BPR BKK in each Kabupaten is hoped to increase efficiency rate in each BPR in Kabupaten Ex Karisedanan Pati. By merger, efficiency value will increase if compared with BPR before they margered.
Eradication Of Poverty And Welfare In An Islamic Perspective Nanang Yusroni; Mochamad Purnomo; Umar Chadhiq; Nurul Komaryatin
Jurnal Ekonomika dan Bisnis Vol. 9 No. 1 (2022): Volume 9 Nomor 1 April 2022
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/eyrdyy33

Abstract

Islam is a religion, and religion is closely linked tobelief. Furthermore beliefs are emotional, andtherefore need islamic and non-Muslim relations tobe well regulated. The difference between rich andpoor always brings chaos in society and toovercome it, the verses of the Qur'an also concernthe relationship of rich and poor. The economicseverity of our country over the years has led topoverty, which has swelled and increased. Swellsand rising poverty are evident with the increasingnumber of unemployment, Unemployment isincreasingly large children and adolescents out ofschool, homeless, low quality, violent behavior andefficacy and imperviousness. That is how it is,poverty has attracted to disbelief, low temperamentand criminality that harms society. Thus, poverty isone of those social problems that can be viewed asanother source of social problems.
IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
Pengaruh Brand Awareness dan Brand Image terhadap Brand Loyalty Dalam Menggunakan Ms Glow Dengan Brand Trust Sebagai Variabel Mediasi Yesi Septiana Putri; Nurul Komaryatin
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7634

Abstract

Loyalitas merek sangat penting untuk kesuksesan di industri kecantikan, yang dikenal dengan persaingannya yang ketat. Dengan kepercayaan merek (brand trust) sebagai mediator, penelitian ini bertujuan untuk menguji dampak kesadaran merek (brand awareness) dan citra merek (brand image) pengguna produk MS Glow terhadap loyalitas merek (brand loyalty) mereka. Seratus lima puluh pengguna MS Glow di Kabupaten Jepara disurvei untuk penelitian kuantitatif ini. Metode analisis yang digunakan adalah PLS-SEM, yang diimplementasikan menggunakan perangkat lunak SmartPLS. Penelitian ini menemukan bahwa loyalitas merek secara signifikan dan langsung dipengaruhi oleh kesadaran merek dan citra merek. Dampak kepercayaan merek sebagai variabel mediasi antara kesadaran merek, citra merek, dan loyalitas merek sangat besar. Konsumen lebih loyal kepada perusahaan lokal seperti MS Glow ketika mereka memiliki kesan positif terhadap merek dan menyadarinya, menurut penelitian ini. Temuan ini tidak hanya memiliki konsekuensi nyata bagi taktik manajemen merek di industri kecantikan, tetapi juga menambah bobot teoritis pada pertumbuhan literatur pemasaran.
Co-Authors Ali M. Rifqy Roosdhani Mochamad Purnomo Nanang Yusroni Nurul huda samsul arifin Umar Chadhiq Yesi Septiana Putri